Neil Backwith on agency profitability / Chad Latz on Cannes digital trends

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Recorded06 Jul 2016

Publisherfeed.podbean.com ↗

Handlerec:10350443

Show notes

Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn & Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.

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