In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the 12 trends the PR and communications industry would like to see in 2022: in which we combine curation with aspiration and a healthy dose of pragmatism, but with enough idealism to give us all something to aim for in 2022. Ideas from our editors and industry leaders – including Torod Neptune, Jo-ann Robertson, Julianna Richter, Alex Malouf, Nitin Mantri and Joanne Painter – range from CEOs speaking up on human rights issues, to tackling disinformation, to putting a monetary value on trust, to a sustained focus on diversity and inclusion, to smarter use of technology, data, analytics and personalisation.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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