Rory Sutherland

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Recorded17 Mar 2016

Publisherfeed.podbean.com ↗

Handlerec:10350454

Show notes

Ogilvy & Mather UK vice-chairman Rory Sutherland makes a highly-anticipated appearance on the Echo Chamber PR show. In conversation with Arun Sudhaman, Sutherland explores why behavioural economics is of critical importance for companies seeking to understand why people make decisions, and addresses the "fetishization of data". Sutherland also discusses the rise of Donald Trump, the Brexit campaign and why emotional arguments matter more than rational ones.

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