The new rules of content marketing, with Starcom's Mat Morrison.

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Recorded03 Dec 2013

Publisherfeed.podbean.com ↗

Handlerec:10350495

Show notes

Starcom Mediavest Group social media strategy head Mat Morrison joins the Echo Chamber to discuss how websites like Upworthy and Buzzfeed are reshaping content marketing, with significant implications on the battle between PR, advertising and digital agencies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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