The Starbucks #RaceTogether campaign backlash

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Recorded27 Mar 2015

Publisherfeed.podbean.com ↗

Handlerec:10350482

Show notes

Starbucks recent #RaceTogether initiative sparked a considerable backlash when it launched. Yet, when Starbucks communications chief Corey DuBrowa revealed the initiative at our San Francisco Innovation Summit in February, it struck a much more positive note. Holmes Report editors Aarti Shah and Arun Sudhaman discuss the fallout and PR lessons.

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