What's Next For Media & Measurement?

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Recorded17 Dec 2015

Publisherfeed.podbean.com ↗

Handlerec:10350464

Show notes

Holmes Report editor Aarti Shah brings back Media Survey founder Sam Whitmore to talk media trends, from dayparting sponsored content to publications rethinking the what 'homepage' means. Then, Proof CEO Mark Stouse considers the ways the c-suite is increasingly asking PR/communications to demonstrate — not just awareness — but the business value behind its efforts. Show notes: The Business Value Awards Deadline Extended to January 11

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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