About 2/3rds of couples start off as friends according to recent research. But developing feelings for a friend isn't always a happily ever after situation. In today's episode we break down why it is that we fall in love with our friends, the principles of attraction such as the similarity liking effect and mere exposure effect, whether to say anything or keep it to yourself, managing the pain of rejection or social loss and your best tips for protecting the friendship and your own heart. Listen now! Follow Jemma on Instagram: @jemmasbeg Follow the podcast on Instagram: @thatpsychologypodcast See omnystudio.com/listener for privacy information.

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“What did the council decide on item 42?” — answered with the speaker and the moment.