The Pubcast with Jon Loomer

How Do You Advertise Products with Long Buying Cycles?

25 Mar 2026

Contributed by Lukas

Today's question is about advertising expensive products with long buying cycles that fall outside the seven or 28 day attribution window. Should you ...

Meta's Conversion Reporting Is Not the Problem

23 Mar 2026

Contributed by Lukas

Advertisers claim Meta steals credit for conversions that were actually driven by email or Google, calling conversion reporting vanity metrics. But at...

What Do Most Advertisers Get Wrong About Meta Ads?

18 Mar 2026

Contributed by Lukas

Today's question is about the single most common point of confusion Jon wishes everyone understood about Meta ads. He can't pick just one, so he gives...

Click Attribution Isn't What It Used to Be

16 Mar 2026

Contributed by Lukas

Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through conversions ...

Should You Start New Campaigns with Creative Testing?

11 Mar 2026

Contributed by Lukas

Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right ...

Why Your Ads Aren't Working Today

09 Mar 2026

Contributed by Lukas

Ads that were working fine suddenly tank, and advertisers assume Meta changed who they're showing ads to or messed up delivery. But there's usually a ...

Does Manual Bidding Actually Work?

04 Mar 2026

Contributed by Lukas

Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta trie...

How I Actually Approach Targeting in 2026

02 Mar 2026

Contributed by Lukas

Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age r...

Do You Need Separate Ad Sets for Customer Personas?

26 Feb 2026

Contributed by Lukas

Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each pe...

The Case for Removing Audience Suggestions

24 Feb 2026

Contributed by Lukas

Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could eliminate sugge...

What to Do With Creative Testing Results

19 Feb 2026

Contributed by Lukas

Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isolate single...

Confirmation Bias Makes You a Worse Advertiser

17 Feb 2026

Contributed by Lukas

Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or the algori...

How to Exclude Customers from Your Ads

12 Feb 2026

Contributed by Lukas

Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks ...

Audience Suggestions Are an Illusion of Control

10 Feb 2026

Contributed by Lukas

Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeti...

Should You Use Popups on Your Landing Pages?

05 Feb 2026

Contributed by Lukas

Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically ...

Challenge Every Choice That Adds Complexity

03 Feb 2026

Contributed by Lukas

Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancem...

How to Structure Seasonal Ad Campaigns

29 Jan 2026

Contributed by Lukas

Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending l...

You Can Control Lead Quality From Meta Ads

27 Jan 2026

Contributed by Lukas

Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap con...

Why Campaigns Start Strong Then Decline

22 Jan 2026

Contributed by Lukas

Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Meta starts ...

Stack Creative Diversity in Phases

20 Jan 2026

Contributed by Lukas

Creative diversification sounds great in theory, but most advertisers take Meta's recommendations too literally and waste time creating 20 ads at once...

When to Use Multiple Campaigns or Ad Sets

15 Jan 2026

Contributed by Lukas

Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating...

How to Use Value Rules to Solve Problems

13 Jan 2026

Contributed by Lukas

Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules s...

The Easiest Way to Set Up Server-Side Tracking

08 Jan 2026

Contributed by Lukas

Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn'...

Make Creative Testing Part of Your Process

06 Jan 2026

Contributed by Lukas

Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach ...

The Biggest Meta Advertising Updates of 2025

31 Dec 2025

Contributed by Lukas

Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updates stood o...

What Attribution Setting Should You Use?

27 Dec 2025

Contributed by Lukas

Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on w...

Look Beyond Surface-Level Results

24 Dec 2025

Contributed by Lukas

Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like...

Simple Isn't Always Better for Meta Ads

17 Dec 2025

Contributed by Lukas

Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The pr...

You're Overthinking Your Ad Setup

10 Dec 2025

Contributed by Lukas

Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spe...

Stop Blaming Andromeda for Your Results

03 Dec 2025

Contributed by Lukas

Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even unde...

Understand How Meta Advertising Actually Works

26 Nov 2025

Contributed by Lukas

Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believ...

Embrace the Grays of Meta Advertising

19 Nov 2025

Contributed by Lukas

Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't wor...

Focus on the What and Why, Not the How

12 Nov 2025

Contributed by Lukas

Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right...

Let Go of the Excuses

05 Nov 2025

Contributed by Lukas

Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility mig...

What Should You Do When Your Ads Aren't Working?

29 Oct 2025

Contributed by Lukas

When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and ...

Embrace Your Lack of Control

22 Oct 2025

Contributed by Lukas

Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance...

The Learning Phase Is Just a Label

15 Oct 2025

Contributed by Lukas

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything ...

Avoid the Bottomless Pit of Despair

08 Oct 2025

Contributed by Lukas

Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tact...

When Does Remarketing Actually Make Sense?

01 Oct 2025

Contributed by Lukas

Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still...

Frequency Is Not Your Problem

24 Sep 2025

Contributed by Lukas

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why fre...

How the Meta Ad Auction Works

17 Sep 2025

Contributed by Lukas

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and ...

Incremental Attribution Explained

10 Sep 2025

Contributed by Lukas

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by ...

Creative Diversification Is the New Targeting

03 Sep 2025

Contributed by Lukas

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what ...

Why Aren't People Acting on Your Ads?

27 Aug 2025

Contributed by Lukas

When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon...

Don't Do What I Tell You to Do

20 Aug 2025

Contributed by Lukas

Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word...

Your Cost Per Lead Is Mostly Meaningless

13 Aug 2025

Contributed by Lukas

A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters a...

Why 'It Depends' Is the Right Answer

06 Aug 2025

Contributed by Lukas

When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon expla...

How to Pick the Ideal Ads Client

30 Jul 2025

Contributed by Lukas

Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider ...

Targeting Isn't What It Used to Be

23 Jul 2025

Contributed by Lukas

If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon e...

It's Time to Revisit Creative Testing

16 Jul 2025

Contributed by Lukas

Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per...

Don't Get Emotionally Attached to Your Ads

09 Jul 2025

Contributed by Lukas

Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown...

Your Stubbornness Is Killing Your Results

02 Jul 2025

Contributed by Lukas

Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign...

Correlation, Causation, and Meta Ads Mistakes

25 Jun 2025

Contributed by Lukas

When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. ...

Features Don't Sell, But Pain Does

18 Jun 2025

Contributed by Lukas

Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the ...

Beware of Fake Advertising Experts

11 Jun 2025

Contributed by Lukas

The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warnin...

Stop Searching for the Magical Ad Strategy

04 Jun 2025

Contributed by Lukas

Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targe...

Meta's Vision to Replace Ad Agencies with AI

28 May 2025

Contributed by Lukas

Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the a...

When Are Ad Results Actually Meaningful?

21 May 2025

Contributed by Lukas

When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningl...

Let Results Be Your Guide

14 May 2025

Contributed by Lukas

"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to ques...

The Baseball Manager Analogy: What Advertisers Get Wrong

07 May 2025

Contributed by Lukas

A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains...

When Your Budget Is Just Too Small

30 Apr 2025

Contributed by Lukas

Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimi...

The Four Traits of Successful Advertisers

23 Apr 2025

Contributed by Lukas

After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who stru...

Is Your Campaign Objective Irrelevant?

16 Apr 2025

Contributed by Lukas

Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" ...

Why Your Performance Goal Changes Everything

09 Apr 2025

Contributed by Lukas

Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are us...

What You Don't Know About Meta Attribution

02 Apr 2025

Contributed by Lukas

Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results ...

The Truth About Meta's Click Attribution

26 Mar 2025

Contributed by Lukas

Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the righ...

Should You Count View Through Conversions?

19 Mar 2025

Contributed by Lukas

View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giv...

The Case for Simple Meta Ad Campaigns

12 Mar 2025

Contributed by Lukas

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often ...

Stop Blaming Meta for Your Results

05 Mar 2025

Contributed by Lukas

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take res...

Understanding How Meta's Algorithm Really Works

26 Feb 2025

Contributed by Lukas

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not...

When to Use Advantage+ Audience

19 Feb 2025

Contributed by Lukas

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the...

The New Role of Remarketing

12 Feb 2025

Contributed by Lukas

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the...

Why Meta Should Bring Back Podcasts

05 Feb 2025

Contributed by Lukas

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges f...

Do You Still Need Detailed Targeting?

29 Jan 2025

Contributed by Lukas

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one ...

What Meta's Latest Changes Mean for Advertisers

22 Jan 2025

Contributed by Lukas

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-mo...

Is It Time to Abandon Lookalike Audiences?

15 Jan 2025

Contributed by Lukas

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarket...

The Pubcast Is Back for 2025

08 Jan 2025

Contributed by Lukas

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that...

The Source of Motivation

01 Aug 2023

Contributed by Lukas

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

How Meta Credits Ads for Conversions

27 Jul 2023

Contributed by Lukas

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's ho...

How to Publish One Video Per Day

25 Jul 2023

Contributed by Lukas

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committe...

The Surprising Impact of an AI Chatbot

20 Jul 2023

Contributed by Lukas

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my co...

Remarketing and the 80-20 Rule

18 Jul 2023

Contributed by Lukas

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this appro...

When Should You Use Advantage+ Placements?

13 Jul 2023

Contributed by Lukas

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

Is Detailed Targeting Dead?

11 Jul 2023

Contributed by Lukas

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

The Potential Problem with AI Chatbots

06 Jul 2023

Contributed by Lukas

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

You Should Republish Underperforming Videos

04 Jul 2023

Contributed by Lukas

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get...

Why Aren't Some Ad Reviews Instantaneous?

29 Jun 2023

Contributed by Lukas

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

Meta Is So Bad at Naming Stuff

27 Jun 2023

Contributed by Lukas

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Adva...

Update Your Assumptions

22 Jun 2023

Contributed by Lukas

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid proc...

Stop Blaming the System

20 Jun 2023

Contributed by Lukas

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using t...

The Most Important Skill of an Advertiser

15 Jun 2023

Contributed by Lukas

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should ...

The Metrics You Should Care About

13 Jun 2023

Contributed by Lukas

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. ...

Keep it Simple with Facebook Ads

08 Jun 2023

Contributed by Lukas

We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are ex...

Understand How the Algorithm Works

06 Jun 2023

Contributed by Lukas

This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect...

Be Ethical to a Fault

01 Jun 2023

Contributed by Lukas

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ig...

Links Are Down on Facebook, But Does It Matter?

30 May 2023

Contributed by Lukas

In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarte...

How are Meta's Changes to Aggregated Event Measurement Possible?

25 May 2023

Contributed by Lukas

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertis...

Do Not Ignore Meta's Twitter Competitor

23 May 2023

Contributed by Lukas

It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with co...

Embrace 'It Depends'

18 May 2023

Contributed by Lukas

If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of t...

5 Reasons for a Drop in Meta Ad Prices

16 May 2023

Contributed by Lukas

Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explana...