The Pubcast with Jon Loomer
Episodes
7 Things That Aren't Worth Your Time
10 Jun 2026
Contributed by Lukas
Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and...
Every Change You Make Should Solve a Problem
08 Jun 2026
Contributed by Lukas
Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feeling...
Can AI Actually Make You a Better Advertiser?
03 Jun 2026
Contributed by Lukas
Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative de...
The Mistakes I See in Almost Every Ad Account
01 Jun 2026
Contributed by Lukas
Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion results and ...
Is That New Meta Feature Worth the Risk?
27 May 2026
Contributed by Lukas
Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features carry risk...
Stop Tinkering with Things That Don't Matter
25 May 2026
Contributed by Lukas
Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is...
Is Meta Spending Too Much on One Ad?
20 May 2026
Contributed by Lukas
Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget d...
Change Will Always Be Your Biggest Problem
18 May 2026
Contributed by Lukas
The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices obsolete wi...
Should You Use a Funnel for High Ticket Products?
13 May 2026
Contributed by Lukas
Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheaper conversi...
You're Probably Not Wasting Money on Ads
11 May 2026
Contributed by Lukas
Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first...
Does Adding More Ads Actually Hurt Performance?
06 May 2026
Contributed by Lukas
Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more th...
Don't Get Attached to Your Ad Process
04 May 2026
Contributed by Lukas
Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the need to start...
Are You Setting Up Client Access the Wrong Way?
29 Apr 2026
Contributed by Lukas
Today's question is about the recommended structure and access levels between a client and agency when onboarding. Setting this up incorrectly can lea...
Why Meta Keeps Pushing Value Rules
27 Apr 2026
Contributed by Lukas
Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. But it makes...
How Do You Reach Only New Customers?
22 Apr 2026
Contributed by Lukas
Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta retargets exis...
Your Excuses Are Holding Back Your Results
20 Apr 2026
Contributed by Lukas
Advertisers love to blame Meta when results tank, pointing to outages, Advantage+ enhancements, and automated settings as proof the platform is out to...
Do You Need to Warm Up a New Ad Account?
15 Apr 2026
Contributed by Lukas
Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventi...
Stop Hiding Your Ad Account from Clients
13 Apr 2026
Contributed by Lukas
Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and simplified...
Can Your Audience Be Too Niche for Meta Ads?
08 Apr 2026
Contributed by Lukas
Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough real-world ...
Social Proof Might Not Matter After All
06 Apr 2026
Contributed by Lukas
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engage...
Does a Higher CPM Mean You Should Spend More?
01 Apr 2026
Contributed by Lukas
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country...
What Meta Isn't Telling You About Your Creative
30 Mar 2026
Contributed by Lukas
Meta provides no transparency about which specific images or videos perform best when using flexible format, related media, or AI generated creative. ...
How Do You Advertise Products with Long Buying Cycles?
25 Mar 2026
Contributed by Lukas
Today's question is about advertising expensive products with long buying cycles that fall outside the seven or 28 day attribution window. Should you ...
Meta's Conversion Reporting Is Not the Problem
23 Mar 2026
Contributed by Lukas
Advertisers claim Meta steals credit for conversions that were actually driven by email or Google, calling conversion reporting vanity metrics. But at...
What Do Most Advertisers Get Wrong About Meta Ads?
18 Mar 2026
Contributed by Lukas
Today's question is about the single most common point of confusion Jon wishes everyone understood about Meta ads. He can't pick just one, so he gives...
Click Attribution Isn't What It Used to Be
16 Mar 2026
Contributed by Lukas
Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through conversions ...
Should You Start New Campaigns with Creative Testing?
11 Mar 2026
Contributed by Lukas
Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absolute right ...
Why Your Ads Aren't Working Today
09 Mar 2026
Contributed by Lukas
Ads that were working fine suddenly tank, and advertisers assume Meta changed who they're showing ads to or messed up delivery. But there's usually a ...
Does Manual Bidding Actually Work?
04 Mar 2026
Contributed by Lukas
Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta trie...
How I Actually Approach Targeting in 2026
02 Mar 2026
Contributed by Lukas
Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age r...
Do You Need Separate Ad Sets for Customer Personas?
26 Feb 2026
Contributed by Lukas
Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each pe...
The Case for Removing Audience Suggestions
24 Feb 2026
Contributed by Lukas
Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could eliminate sugge...
What to Do With Creative Testing Results
19 Feb 2026
Contributed by Lukas
Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isolate single...
Confirmation Bias Makes You a Worse Advertiser
17 Feb 2026
Contributed by Lukas
Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or the algori...
How to Exclude Customers from Your Ads
12 Feb 2026
Contributed by Lukas
Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance of risks ...
Audience Suggestions Are an Illusion of Control
10 Feb 2026
Contributed by Lukas
Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detailed targeti...
Should You Use Popups on Your Landing Pages?
05 Feb 2026
Contributed by Lukas
Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically ...
Challenge Every Choice That Adds Complexity
03 Feb 2026
Contributed by Lukas
Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancem...
How to Structure Seasonal Ad Campaigns
29 Jan 2026
Contributed by Lukas
Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending l...
You Can Control Lead Quality From Meta Ads
27 Jan 2026
Contributed by Lukas
Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap con...
Why Campaigns Start Strong Then Decline
22 Jan 2026
Contributed by Lukas
Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Meta starts ...
Stack Creative Diversity in Phases
20 Jan 2026
Contributed by Lukas
Creative diversification sounds great in theory, but most advertisers take Meta's recommendations too literally and waste time creating 20 ads at once...
When to Use Multiple Campaigns or Ad Sets
15 Jan 2026
Contributed by Lukas
Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating...
How to Use Value Rules to Solve Problems
13 Jan 2026
Contributed by Lukas
Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules s...
The Easiest Way to Set Up Server-Side Tracking
08 Jan 2026
Contributed by Lukas
Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn'...
Make Creative Testing Part of Your Process
06 Jan 2026
Contributed by Lukas
Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach ...
The Biggest Meta Advertising Updates of 2025
31 Dec 2025
Contributed by Lukas
Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updates stood o...
What Attribution Setting Should You Use?
27 Dec 2025
Contributed by Lukas
Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on w...
Look Beyond Surface-Level Results
24 Dec 2025
Contributed by Lukas
Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like...
Simple Isn't Always Better for Meta Ads
17 Dec 2025
Contributed by Lukas
Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The pr...
You're Overthinking Your Ad Setup
10 Dec 2025
Contributed by Lukas
Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spe...
Stop Blaming Andromeda for Your Results
03 Dec 2025
Contributed by Lukas
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even unde...
Understand How Meta Advertising Actually Works
26 Nov 2025
Contributed by Lukas
Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believ...
Embrace the Grays of Meta Advertising
19 Nov 2025
Contributed by Lukas
Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't wor...
Focus on the What and Why, Not the How
12 Nov 2025
Contributed by Lukas
Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right...
Let Go of the Excuses
05 Nov 2025
Contributed by Lukas
Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility mig...
What Should You Do When Your Ads Aren't Working?
29 Oct 2025
Contributed by Lukas
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and ...
Embrace Your Lack of Control
22 Oct 2025
Contributed by Lukas
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance...
The Learning Phase Is Just a Label
15 Oct 2025
Contributed by Lukas
Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything ...
Avoid the Bottomless Pit of Despair
08 Oct 2025
Contributed by Lukas
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tact...
When Does Remarketing Actually Make Sense?
01 Oct 2025
Contributed by Lukas
Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still...
Frequency Is Not Your Problem
24 Sep 2025
Contributed by Lukas
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why fre...
How the Meta Ad Auction Works
17 Sep 2025
Contributed by Lukas
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and ...
Incremental Attribution Explained
10 Sep 2025
Contributed by Lukas
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by ...
Creative Diversification Is the New Targeting
03 Sep 2025
Contributed by Lukas
Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what ...
Why Aren't People Acting on Your Ads?
27 Aug 2025
Contributed by Lukas
When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon...
Don't Do What I Tell You to Do
20 Aug 2025
Contributed by Lukas
Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word...
Your Cost Per Lead Is Mostly Meaningless
13 Aug 2025
Contributed by Lukas
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters a...
Why 'It Depends' Is the Right Answer
06 Aug 2025
Contributed by Lukas
When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon expla...
How to Pick the Ideal Ads Client
30 Jul 2025
Contributed by Lukas
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider ...
Targeting Isn't What It Used to Be
23 Jul 2025
Contributed by Lukas
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon e...
It's Time to Revisit Creative Testing
16 Jul 2025
Contributed by Lukas
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per...
Don't Get Emotionally Attached to Your Ads
09 Jul 2025
Contributed by Lukas
Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown...
Your Stubbornness Is Killing Your Results
02 Jul 2025
Contributed by Lukas
Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign...
Correlation, Causation, and Meta Ads Mistakes
25 Jun 2025
Contributed by Lukas
When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. ...
Features Don't Sell, But Pain Does
18 Jun 2025
Contributed by Lukas
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the ...
Beware of Fake Advertising Experts
11 Jun 2025
Contributed by Lukas
The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warnin...
Stop Searching for the Magical Ad Strategy
04 Jun 2025
Contributed by Lukas
Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targe...
Meta's Vision to Replace Ad Agencies with AI
28 May 2025
Contributed by Lukas
Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the a...
When Are Ad Results Actually Meaningful?
21 May 2025
Contributed by Lukas
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningl...
Let Results Be Your Guide
14 May 2025
Contributed by Lukas
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to ques...
The Baseball Manager Analogy: What Advertisers Get Wrong
07 May 2025
Contributed by Lukas
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains...
When Your Budget Is Just Too Small
30 Apr 2025
Contributed by Lukas
Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimi...
The Four Traits of Successful Advertisers
23 Apr 2025
Contributed by Lukas
After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who stru...
Is Your Campaign Objective Irrelevant?
16 Apr 2025
Contributed by Lukas
Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" ...
Why Your Performance Goal Changes Everything
09 Apr 2025
Contributed by Lukas
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are us...
What You Don't Know About Meta Attribution
02 Apr 2025
Contributed by Lukas
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results ...
The Truth About Meta's Click Attribution
26 Mar 2025
Contributed by Lukas
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the righ...
Should You Count View Through Conversions?
19 Mar 2025
Contributed by Lukas
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giv...
The Case for Simple Meta Ad Campaigns
12 Mar 2025
Contributed by Lukas
Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often ...
Stop Blaming Meta for Your Results
05 Mar 2025
Contributed by Lukas
Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take res...
Understanding How Meta's Algorithm Really Works
26 Feb 2025
Contributed by Lukas
This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not...
When to Use Advantage+ Audience
19 Feb 2025
Contributed by Lukas
When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the...
The New Role of Remarketing
12 Feb 2025
Contributed by Lukas
While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the...
Why Meta Should Bring Back Podcasts
05 Feb 2025
Contributed by Lukas
Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges f...
Do You Still Need Detailed Targeting?
29 Jan 2025
Contributed by Lukas
Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one ...
What Meta's Latest Changes Mean for Advertisers
22 Jan 2025
Contributed by Lukas
Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-mo...
Is It Time to Abandon Lookalike Audiences?
15 Jan 2025
Contributed by Lukas
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarket...
The Pubcast Is Back for 2025
08 Jan 2025
Contributed by Lukas
After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that...
The Source of Motivation
01 Aug 2023
Contributed by Lukas
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.