The Pubcast with Jon Loomer
Episodes
How Meta Credits Ads for Conversions
27 Jul 2023
Contributed by Lukas
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's ho...
How to Publish One Video Per Day
25 Jul 2023
Contributed by Lukas
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committe...
The Surprising Impact of an AI Chatbot
20 Jul 2023
Contributed by Lukas
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my co...
Remarketing and the 80-20 Rule
18 Jul 2023
Contributed by Lukas
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this appro...
When Should You Use Advantage+ Placements?
13 Jul 2023
Contributed by Lukas
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Is Detailed Targeting Dead?
11 Jul 2023
Contributed by Lukas
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
The Potential Problem with AI Chatbots
06 Jul 2023
Contributed by Lukas
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
You Should Republish Underperforming Videos
04 Jul 2023
Contributed by Lukas
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get...
Why Aren't Some Ad Reviews Instantaneous?
29 Jun 2023
Contributed by Lukas
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Meta Is So Bad at Naming Stuff
27 Jun 2023
Contributed by Lukas
Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Adva...
Update Your Assumptions
22 Jun 2023
Contributed by Lukas
Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid proc...
Stop Blaming the System
20 Jun 2023
Contributed by Lukas
Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using t...
The Most Important Skill of an Advertiser
15 Jun 2023
Contributed by Lukas
If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should ...
The Metrics You Should Care About
13 Jun 2023
Contributed by Lukas
Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. ...
Keep it Simple with Facebook Ads
08 Jun 2023
Contributed by Lukas
We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are ex...
Understand How the Algorithm Works
06 Jun 2023
Contributed by Lukas
This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect...
Be Ethical to a Fault
01 Jun 2023
Contributed by Lukas
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ig...
Links Are Down on Facebook, But Does It Matter?
30 May 2023
Contributed by Lukas
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarte...
How are Meta's Changes to Aggregated Event Measurement Possible?
25 May 2023
Contributed by Lukas
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertis...
Do Not Ignore Meta's Twitter Competitor
23 May 2023
Contributed by Lukas
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with co...
Embrace 'It Depends'
18 May 2023
Contributed by Lukas
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of t...
5 Reasons for a Drop in Meta Ad Prices
16 May 2023
Contributed by Lukas
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explana...
Guaranteed Hack for Facebook Ads Success
11 May 2023
Contributed by Lukas
It doesn't matter what your budget, industry, or product. This approach will work... Right??
The Impact of Reels on Instagram Growth
09 May 2023
Contributed by Lukas
I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I'...
What Happens When You Publish to YouTube Shorts Every Day
04 May 2023
Contributed by Lukas
I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during...
Should You Be Everywhere?
02 May 2023
Contributed by Lukas
For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feelin...
How to Increase Your Facebook Ads Budget Slowly and Safely
27 Apr 2023
Contributed by Lukas
You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it...
You're Looking at Your Facebook Ads Budget All Wrong
25 Apr 2023
Contributed by Lukas
You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would rest...
How ChatGPT Sent Me Business
20 Apr 2023
Contributed by Lukas
A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for cou...
The Benefits of Publishing a Video Every Day
18 Apr 2023
Contributed by Lukas
Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if i...
The Secret of Streaks and Maintaining a Productive Routine
13 Apr 2023
Contributed by Lukas
If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.
Why Isn't My Facebook Ads Budget Spending?
11 Apr 2023
Contributed by Lukas
If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.
The Importance of Stubborn Consistency
06 Apr 2023
Contributed by Lukas
It doesn't matter what type of content creator you are, this is the key to success.
How to Build an Audience on TikTok
04 Apr 2023
Contributed by Lukas
These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.
How Long Should Your Short-Form Video Be?
30 Mar 2023
Contributed by Lukas
What's the ideal length of a short-form video? Jon talks about what he does and why.
Recap of the Latest AI Updates
29 Mar 2023
Contributed by Lukas
In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping...
How Often Should You Publish a New Video?
28 Mar 2023
Contributed by Lukas
Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?
Facebook Ads Mistakes and Conversion Rate
23 Mar 2023
Contributed by Lukas
One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how...
Should You Ever Turn on Audience Network?
21 Mar 2023
Contributed by Lukas
While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...
Clone Your Voice with AI
16 Mar 2023
Contributed by Lukas
Jon used Resemble.ai to clone his voice for this episode. What do you think?
Is Remarketing on Facebook Dead?
14 Mar 2023
Contributed by Lukas
It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all o...
Should You Repost TikTok Videos?
09 Mar 2023
Contributed by Lukas
You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...
The Three Phases of Procrastination
08 Mar 2023
Contributed by Lukas
Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. ...
Publish One Video Per Day
07 Mar 2023
Contributed by Lukas
I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.
How Should You Set up the Conversions API?
02 Mar 2023
Contributed by Lukas
What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Doe...
Website Performance, GA4, and Preparing for AI with Joel Hughes
01 Mar 2023
Contributed by Lukas
Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clien...
The Huge Potential Problem with Meta Verified
28 Feb 2023
Contributed by Lukas
There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cance...
What I Think About Meta Verified
23 Feb 2023
Contributed by Lukas
Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...
What We Know About Meta Verified
21 Feb 2023
Contributed by Lukas
The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...
How You Can Prepare for the Future of Search
16 Feb 2023
Contributed by Lukas
If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prep...
Google Bard, Bing, and the Future of Search
15 Feb 2023
Contributed by Lukas
Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Ba...
The Impact of Future Search Engines on Content Creation
14 Feb 2023
Contributed by Lukas
How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the pote...
How Does AI-Driven Search Impact Referral Traffic?
09 Feb 2023
Contributed by Lukas
If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.
Why Does Facebook Suck at Detecting These Scams?
07 Feb 2023
Contributed by Lukas
On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and op...
We're Still So Early: ChatGPT and AI with Rachel Woods
01 Feb 2023
Contributed by Lukas
Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rach...
We Don't Like Change
31 Jan 2023
Contributed by Lukas
The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Serious...
A Little Bit of Luck
26 Jan 2023
Contributed by Lukas
It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact ri...
The Struggles of Building and Maintaining Business Relationships
25 Jan 2023
Contributed by Lukas
In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.
ChatGPT Wrote a Movie
24 Jan 2023
Contributed by Lukas
I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions....
Will ChatGPT and AI Make Your Job Obsolete?
19 Jan 2023
Contributed by Lukas
If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technolo...
AI Just Leapt Forward with ChatGPT. What Happens Now?
18 Jan 2023
Contributed by Lukas
Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.
A Misunderstanding of ChatGPT and AI
17 Jan 2023
Contributed by Lukas
Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some li...
How Often Should You Update Facebook Ad Creative?
12 Jan 2023
Contributed by Lukas
This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are t...
How I Edit My Videos
10 Jan 2023
Contributed by Lukas
The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...
5 Ways to Start Your Year
05 Jan 2023
Contributed by Lukas
If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.
Content Marketing Production Goals for 2023
03 Jan 2023
Contributed by Lukas
You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more lik...
Auction Overlap Can Impact the Delivery of Your Facebook Ads
28 Dec 2022
Contributed by Lukas
While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon exp...
Stopping the Bleeding is Growth, Too
21 Dec 2022
Contributed by Lukas
The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics ...
How to Create a Video Funnel with Facebook Ads
19 Dec 2022
Contributed by Lukas
Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels...
How to Get Started with Short-Form Video
16 Dec 2022
Contributed by Lukas
The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach shor...
When View Through Conversions Happen
15 Dec 2022
Contributed by Lukas
Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.
Get to the Damn Point
14 Dec 2022
Contributed by Lukas
If you host a podcast, it really is that simple...
How Facebook Could Highlight Organic Conversions
13 Dec 2022
Contributed by Lukas
If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you ...
How Facebook Ads Get Credit for a Conversion
12 Dec 2022
Contributed by Lukas
One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick exp...
How to Plan for a Successful 2023
09 Dec 2022
Contributed by Lukas
A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you...
Stop Winging It
08 Dec 2022
Contributed by Lukas
Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...
Stop Chasing Easy
07 Dec 2022
Contributed by Lukas
Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable o...
Why Can't We Do This With Video Views Audiences?
06 Dec 2022
Contributed by Lukas
There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audien...
Should You Go Broad?
05 Dec 2022
Contributed by Lukas
Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, ...
The Impact of Short-Form Video
02 Dec 2022
Contributed by Lukas
The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will ...
Why Aren't Your Facebook Ads Working?
01 Dec 2022
Contributed by Lukas
There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 se...
The Solution to Audience Expansion
30 Nov 2022
Contributed by Lukas
The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be so...
The First Thing You Should Do Before Running Ads on TikTok
29 Nov 2022
Contributed by Lukas
If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...
The Most Important Lesson when Adjusting to Short-Form Video
28 Nov 2022
Contributed by Lukas
You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I l...
Consider Pulling Back on Your Advertising
23 Nov 2022
Contributed by Lukas
As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible ...
Facebook Needs Quality Optimization Option
22 Nov 2022
Contributed by Lukas
Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option availa...
How to Run Ads for High Value Purchases
21 Nov 2022
Contributed by Lukas
You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...
Is Jon Abandoning Facebook?
18 Nov 2022
Contributed by Lukas
Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...
When Optimization Works Against You
17 Nov 2022
Contributed by Lukas
The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerf...
The Value of Free Content
16 Nov 2022
Contributed by Lukas
Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose o...
Formula for Determining Your Campaign Budget
15 Nov 2022
Contributed by Lukas
How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.
How Slow-Talkers Can Create Short-Form Video
14 Nov 2022
Contributed by Lukas
If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially...
The Proper Setup When Managing Ads for Others
11 Nov 2022
Contributed by Lukas
In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up...
A Pivot Towards Short-Form Video
10 Nov 2022
Contributed by Lukas
In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.
28-Day Click Attribution is BACK!
01 Nov 2022
Contributed by Lukas
In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts....
How to Prepare for Restriction Period for Political Ads in the US
10 Oct 2022
Contributed by Lukas
Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means...
Should You Use Advantage Custom Audiences?
04 Oct 2022
Contributed by Lukas
Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Shoul...
What Gated Content for Lead Ads Means for Advertisers
27 Sep 2022
Contributed by Lukas
Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after comp...
Ways to Use Custom Metrics in Ads Manager
14 Sep 2022
Contributed by Lukas
Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics,...
What's up with these weird ads??
30 Aug 2022
Contributed by Lukas
We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why ...