The Pubcast with Jon Loomer

Guaranteed Hack for Facebook Ads Success

11 May 2023

Contributed by Lukas

It doesn't matter what your budget, industry, or product. This approach will work... Right??

The Impact of Reels on Instagram Growth

09 May 2023

Contributed by Lukas

I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I'...

What Happens When You Publish to YouTube Shorts Every Day

04 May 2023

Contributed by Lukas

I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during...

Should You Be Everywhere?

02 May 2023

Contributed by Lukas

For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feelin...

How to Increase Your Facebook Ads Budget Slowly and Safely

27 Apr 2023

Contributed by Lukas

You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it...

You're Looking at Your Facebook Ads Budget All Wrong

25 Apr 2023

Contributed by Lukas

You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would rest...

How ChatGPT Sent Me Business

20 Apr 2023

Contributed by Lukas

A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for cou...

The Benefits of Publishing a Video Every Day

18 Apr 2023

Contributed by Lukas

Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if i...

The Secret of Streaks and Maintaining a Productive Routine

13 Apr 2023

Contributed by Lukas

If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

Why Isn't My Facebook Ads Budget Spending?

11 Apr 2023

Contributed by Lukas

If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

The Importance of Stubborn Consistency

06 Apr 2023

Contributed by Lukas

It doesn't matter what type of content creator you are, this is the key to success.

How to Build an Audience on TikTok

04 Apr 2023

Contributed by Lukas

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

How Long Should Your Short-Form Video Be?

30 Mar 2023

Contributed by Lukas

What's the ideal length of a short-form video? Jon talks about what he does and why.

Recap of the Latest AI Updates

29 Mar 2023

Contributed by Lukas

In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping...

How Often Should You Publish a New Video?

28 Mar 2023

Contributed by Lukas

Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

Facebook Ads Mistakes and Conversion Rate

23 Mar 2023

Contributed by Lukas

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how...

Should You Ever Turn on Audience Network?

21 Mar 2023

Contributed by Lukas

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

Clone Your Voice with AI

16 Mar 2023

Contributed by Lukas

Jon used Resemble.ai to clone his voice for this episode. What do you think?

Is Remarketing on Facebook Dead?

14 Mar 2023

Contributed by Lukas

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all o...

Should You Repost TikTok Videos?

09 Mar 2023

Contributed by Lukas

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

The Three Phases of Procrastination

08 Mar 2023

Contributed by Lukas

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. ...

Publish One Video Per Day

07 Mar 2023

Contributed by Lukas

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

How Should You Set up the Conversions API?

02 Mar 2023

Contributed by Lukas

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Doe...

Website Performance, GA4, and Preparing for AI with Joel Hughes

01 Mar 2023

Contributed by Lukas

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clien...

The Huge Potential Problem with Meta Verified

28 Feb 2023

Contributed by Lukas

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cance...

What I Think About Meta Verified

23 Feb 2023

Contributed by Lukas

Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...

What We Know About Meta Verified

21 Feb 2023

Contributed by Lukas

The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...

How You Can Prepare for the Future of Search

16 Feb 2023

Contributed by Lukas

If you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prep...

Google Bard, Bing, and the Future of Search

15 Feb 2023

Contributed by Lukas

Luke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Ba...

The Impact of Future Search Engines on Content Creation

14 Feb 2023

Contributed by Lukas

How would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the pote...

How Does AI-Driven Search Impact Referral Traffic?

09 Feb 2023

Contributed by Lukas

If you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.

Why Does Facebook Suck at Detecting These Scams?

07 Feb 2023

Contributed by Lukas

On one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and op...

We're Still So Early: ChatGPT and AI with Rachel Woods

01 Feb 2023

Contributed by Lukas

Jon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rach...

We Don't Like Change

31 Jan 2023

Contributed by Lukas

The future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Serious...

A Little Bit of Luck

26 Jan 2023

Contributed by Lukas

It's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact ri...

The Struggles of Building and Maintaining Business Relationships

25 Jan 2023

Contributed by Lukas

In this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.

ChatGPT Wrote a Movie

24 Jan 2023

Contributed by Lukas

I worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions....

Will ChatGPT and AI Make Your Job Obsolete?

19 Jan 2023

Contributed by Lukas

If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technolo...

AI Just Leapt Forward with ChatGPT. What Happens Now?

18 Jan 2023

Contributed by Lukas

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

A Misunderstanding of ChatGPT and AI

17 Jan 2023

Contributed by Lukas

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some li...

How Often Should You Update Facebook Ad Creative?

12 Jan 2023

Contributed by Lukas

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are t...

How I Edit My Videos

10 Jan 2023

Contributed by Lukas

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

5 Ways to Start Your Year

05 Jan 2023

Contributed by Lukas

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

Content Marketing Production Goals for 2023

03 Jan 2023

Contributed by Lukas

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more lik...

Auction Overlap Can Impact the Delivery of Your Facebook Ads

28 Dec 2022

Contributed by Lukas

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon exp...

Stopping the Bleeding is Growth, Too

21 Dec 2022

Contributed by Lukas

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics ...

How to Create a Video Funnel with Facebook Ads

19 Dec 2022

Contributed by Lukas

Here's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels...

How to Get Started with Short-Form Video

16 Dec 2022

Contributed by Lukas

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach shor...

When View Through Conversions Happen

15 Dec 2022

Contributed by Lukas

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

Get to the Damn Point

14 Dec 2022

Contributed by Lukas

If you host a podcast, it really is that simple...

How Facebook Could Highlight Organic Conversions

13 Dec 2022

Contributed by Lukas

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you ...

How Facebook Ads Get Credit for a Conversion

12 Dec 2022

Contributed by Lukas

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick exp...

How to Plan for a Successful 2023

09 Dec 2022

Contributed by Lukas

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you...

Stop Winging It

08 Dec 2022

Contributed by Lukas

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

Stop Chasing Easy

07 Dec 2022

Contributed by Lukas

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable o...

Why Can't We Do This With Video Views Audiences?

06 Dec 2022

Contributed by Lukas

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audien...

Should You Go Broad?

05 Dec 2022

Contributed by Lukas

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, ...

The Impact of Short-Form Video

02 Dec 2022

Contributed by Lukas

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will ...

Why Aren't Your Facebook Ads Working?

01 Dec 2022

Contributed by Lukas

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 se...

The Solution to Audience Expansion

30 Nov 2022

Contributed by Lukas

The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be so...

The First Thing You Should Do Before Running Ads on TikTok

29 Nov 2022

Contributed by Lukas

If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...

The Most Important Lesson when Adjusting to Short-Form Video

28 Nov 2022

Contributed by Lukas

You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I l...

Consider Pulling Back on Your Advertising

23 Nov 2022

Contributed by Lukas

As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible ...

Facebook Needs Quality Optimization Option

22 Nov 2022

Contributed by Lukas

Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option availa...

How to Run Ads for High Value Purchases

21 Nov 2022

Contributed by Lukas

You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...

Is Jon Abandoning Facebook?

18 Nov 2022

Contributed by Lukas

Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...

When Optimization Works Against You

17 Nov 2022

Contributed by Lukas

The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerf...

The Value of Free Content

16 Nov 2022

Contributed by Lukas

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose o...

Formula for Determining Your Campaign Budget

15 Nov 2022

Contributed by Lukas

How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

How Slow-Talkers Can Create Short-Form Video

14 Nov 2022

Contributed by Lukas

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially...

The Proper Setup When Managing Ads for Others

11 Nov 2022

Contributed by Lukas

In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up...

A Pivot Towards Short-Form Video

10 Nov 2022

Contributed by Lukas

In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

28-Day Click Attribution is BACK!

01 Nov 2022

Contributed by Lukas

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts....

How to Prepare for Restriction Period for Political Ads in the US

10 Oct 2022

Contributed by Lukas

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means...

Should You Use Advantage Custom Audiences?

04 Oct 2022

Contributed by Lukas

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Shoul...

What Gated Content for Lead Ads Means for Advertisers

27 Sep 2022

Contributed by Lukas

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after comp...

Ways to Use Custom Metrics in Ads Manager

14 Sep 2022

Contributed by Lukas

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics,...

What's up with these weird ads??

30 Aug 2022

Contributed by Lukas

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why ...

Special Ad Audiences are Going Away

26 Aug 2022

Contributed by Lukas

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding ...

New B2B Targeting Options for Facebook Ads

16 Aug 2022

Contributed by Lukas

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it wor...

How Advantage+ Creative Works

09 Aug 2022

Contributed by Lukas

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Adva...

How Meta Could Leverage Outbound Clicks

04 Aug 2022

Contributed by Lukas

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your a...

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

02 Aug 2022

Contributed by Lukas

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be tha...

When Life Gets in the Way

23 May 2022

Contributed by Lukas

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're...

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

20 May 2022

Contributed by Lukas

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is...

New Feature: Marketing Messages from Meta Business Suite

18 May 2022

Contributed by Lukas

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing ...

A Rant About Building Your House on Rented Land

16 May 2022

Contributed by Lukas

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house ...

Meta Needs Facebook Search Ads Based on Search Terms

13 May 2022

Contributed by Lukas

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?

Meta Needs Lead Form Integration with Instant Experience Ads

11 May 2022

Contributed by Lukas

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if thi...

Meta Needs Breakdowns for Any Type of Audience Expansion

09 May 2022

Contributed by Lukas

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results ...

Meta Needs an Impressions Shown Custom Audience

06 May 2022

Contributed by Lukas

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another...

Meta Needs Frequency Capping for More Optimization Options

04 May 2022

Contributed by Lukas

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying ty...

Meta Needs Facebook Podcasting Features for Advertisers

02 May 2022

Contributed by Lukas

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few ...

Meta Needs Additional Targeting and Optimization Options for Video

29 Apr 2022

Contributed by Lukas

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15...

Meta Needs Follower Targeting with More Granularity

27 Apr 2022

Contributed by Lukas

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to s...

Meta Needs Granularity of Page Engagement Targeting

25 Apr 2022

Contributed by Lukas

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, wh...

Meta Needs Standard Events for Quality Website Traffic

22 Apr 2022

Contributed by Lukas

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traf...

Meta Needs an Option to Optimize for Quality Traffic or Engagement

20 Apr 2022

Contributed by Lukas

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page v...

Meta Needs Organic Conversion Reporting

18 Apr 2022

Contributed by Lukas

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing ...

The Next Phase of The Pubcast

16 Apr 2022

Contributed by Lukas

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'...