The Pubcast with Jon Loomer

What's up with these weird ads??

30 Aug 2022

Contributed by Lukas

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why ...

Special Ad Audiences are Going Away

26 Aug 2022

Contributed by Lukas

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding ...

New B2B Targeting Options for Facebook Ads

16 Aug 2022

Contributed by Lukas

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it wor...

How Advantage+ Creative Works

09 Aug 2022

Contributed by Lukas

You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Adva...

How Meta Could Leverage Outbound Clicks

04 Aug 2022

Contributed by Lukas

If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your a...

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

02 Aug 2022

Contributed by Lukas

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be tha...

When Life Gets in the Way

23 May 2022

Contributed by Lukas

This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're...

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

20 May 2022

Contributed by Lukas

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is...

New Feature: Marketing Messages from Meta Business Suite

18 May 2022

Contributed by Lukas

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing ...

A Rant About Building Your House on Rented Land

16 May 2022

Contributed by Lukas

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house ...

Meta Needs Facebook Search Ads Based on Search Terms

13 May 2022

Contributed by Lukas

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?

Meta Needs Lead Form Integration with Instant Experience Ads

11 May 2022

Contributed by Lukas

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if thi...

Meta Needs Breakdowns for Any Type of Audience Expansion

09 May 2022

Contributed by Lukas

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results ...

Meta Needs an Impressions Shown Custom Audience

06 May 2022

Contributed by Lukas

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another...

Meta Needs Frequency Capping for More Optimization Options

04 May 2022

Contributed by Lukas

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying ty...

Meta Needs Facebook Podcasting Features for Advertisers

02 May 2022

Contributed by Lukas

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few ...

Meta Needs Additional Targeting and Optimization Options for Video

29 Apr 2022

Contributed by Lukas

Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15...

Meta Needs Follower Targeting with More Granularity

27 Apr 2022

Contributed by Lukas

Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to s...

Meta Needs Granularity of Page Engagement Targeting

25 Apr 2022

Contributed by Lukas

You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, wh...

Meta Needs Standard Events for Quality Website Traffic

22 Apr 2022

Contributed by Lukas

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traf...

Meta Needs an Option to Optimize for Quality Traffic or Engagement

20 Apr 2022

Contributed by Lukas

This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page v...

Meta Needs Organic Conversion Reporting

18 Apr 2022

Contributed by Lukas

I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing ...

The Next Phase of The Pubcast

16 Apr 2022

Contributed by Lukas

A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'...

PUBCAST: Celebrating 150 Episodes in 150 Days

08 Apr 2022

Contributed by Lukas

This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might ap...

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

07 Apr 2022

Contributed by Lukas

With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few ...

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

07 Apr 2022

Contributed by Lukas

Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead...

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

05 Apr 2022

Contributed by Lukas

Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and p...

PUBCAST SHOT: 7 Benefits of Domain Verification

04 Apr 2022

Contributed by Lukas

I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actuall...

PUBCAST SHOT: Keep it Simple

04 Apr 2022

Contributed by Lukas

I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign...

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

02 Apr 2022

Contributed by Lukas

First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least...

PUBCAST: 5 Facebook Ads Tips for March

02 Apr 2022

Contributed by Lukas

I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.

PUBCAST SHOT: What Interests Are Used to Target You?

31 Mar 2022

Contributed by Lukas

Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questio...

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate

30 Mar 2022

Contributed by Lukas

Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be u...

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

29 Mar 2022

Contributed by Lukas

There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommen...

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

28 Mar 2022

Contributed by Lukas

There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can cor...

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

27 Mar 2022

Contributed by Lukas

Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and mi...

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

26 Mar 2022

Contributed by Lukas

Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal ...

PUBCAST: A Deep Dive Into Meta Advantage

25 Mar 2022

Contributed by Lukas

Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means --...

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

24 Mar 2022

Contributed by Lukas

How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determi...

PUBCAST SHOT: What is Meta Advantage?

24 Mar 2022

Contributed by Lukas

Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming...

PUBCAST SHOT: How to Approach Facebook Ads Scaling

22 Mar 2022

Contributed by Lukas

One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collap...

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

21 Mar 2022

Contributed by Lukas

Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members o...

PUBCAST SHOT: How You Can Still Compare Attribution Settings

20 Mar 2022

Contributed by Lukas

I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns ou...

PUBCAST SHOT: How Facebook's A/B Test Feature Works

19 Mar 2022

Contributed by Lukas

If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test...

PUBCAST SHOT: Dynamic Experiences

18 Mar 2022

Contributed by Lukas

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...

PUBCAST: 7 Facebook Ads Creative Optimization Features

18 Mar 2022

Contributed by Lukas

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the s...

PUBCAST SHOT: An Introduction to Web Events

17 Mar 2022

Contributed by Lukas

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to kn...

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

16 Mar 2022

Contributed by Lukas

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser'...

PUBCAST SHOT: Multiple Text Options Ad Optimization

15 Mar 2022

Contributed by Lukas

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description field...

PUBCAST SHOT: How Call Extension Ads Work

14 Mar 2022

Contributed by Lukas

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call exte...

PUBCAST SHOT: How to Optimize Creative For Each Person

13 Mar 2022

Contributed by Lukas

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows F...

PUBCAST SHOT: How to View Results When Using Dynamic Creative

12 Mar 2022

Contributed by Lukas

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you...

PUBCAST: Building Off a Spark

11 Mar 2022

Contributed by Lukas

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how t...

PUBCAST SHOT: How to Use Dynamic Creative

10 Mar 2022

Contributed by Lukas

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to con...

PUBCAST SHOT: How to Manage Audience Fragmentation

09 Mar 2022

Contributed by Lukas

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. Th...

PUBCAST SHOT: How to Share Ad Mockups with Clients

08 Mar 2022

Contributed by Lukas

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.

PUBCAST SHOT: Understanding the Attribution Setting

07 Mar 2022

Contributed by Lukas

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-i...

PUBCAST SHOT: Shrinking Audiences and Remarketing

06 Mar 2022

Contributed by Lukas

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent th...

PUBCAST SHOT: Two Benefits of Domain Verification

05 Mar 2022

Contributed by Lukas

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason t...

PUBCAST: Remember That?

04 Mar 2022

Contributed by Lukas

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Fac...

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

03 Mar 2022

Contributed by Lukas

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from you...

PUBCAST SHOT: Video Breakdowns Provide Important Context

02 Mar 2022

Contributed by Lukas

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You...

PUBCAST SHOT: What is Advanced Matching?

01 Mar 2022

Contributed by Lukas

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what...

PUBCAST SHOT: What Are Automatic Events?

28 Feb 2022

Contributed by Lukas

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

27 Feb 2022

Contributed by Lukas

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it m...

PUBCAST SHOT: How the Ad Auction Works

26 Feb 2022

Contributed by Lukas

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three di...

PUBCAST: 100 Days of Pubcasts

25 Feb 2022

Contributed by Lukas

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day f...

PUBCAST SHOT: What Is Advantage Plus?

24 Feb 2022

Contributed by Lukas

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolli...

PUBCAST SHOT: Facebook Ads On a Budget

23 Feb 2022

Contributed by Lukas

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't fol...

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

22 Feb 2022

Contributed by Lukas

The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and ...

PUBCAST SHOT: How I Target Website Visitors by Specific Page

21 Feb 2022

Contributed by Lukas

One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways ...

PUBCAST SHOT: How I Use Custom Conversions

20 Feb 2022

Contributed by Lukas

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways ...

PUBCAST SHOT: Using the Facebook Pixel Helper

19 Feb 2022

Contributed by Lukas

The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might us...

PUBCAST: The View-Through Conundrum

18 Feb 2022

Contributed by Lukas

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what ...

PUBCAST SHOT: The Role of Custom Conversions

17 Feb 2022

Contributed by Lukas

Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

16 Feb 2022

Contributed by Lukas

Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug...

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

15 Feb 2022

Contributed by Lukas

Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Con...

PUBCAST SHOT: Understanding Event Parameters

14 Feb 2022

Contributed by Lukas

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide gra...

PUBCAST SHOT: Exploring View-Through Conversions

13 Feb 2022

Contributed by Lukas

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about...

PUBCAST SHOT: Catalog Custom Audiences

12 Feb 2022

Contributed by Lukas

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical websi...

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)

11 Feb 2022

Contributed by Lukas

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad...

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

10 Feb 2022

Contributed by Lukas

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic...

PUBCAST SHOT: Deduplication of Events

09 Feb 2022

Contributed by Lukas

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the A...

PUBCAST SHOT: Website Custom Audiences I Use

08 Feb 2022

Contributed by Lukas

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially...

PUBCAST SHOT: Custom Events That I Use

07 Feb 2022

Contributed by Lukas

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various e...

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

06 Feb 2022

Contributed by Lukas

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that c...

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

05 Feb 2022

Contributed by Lukas

Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now k...

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

04 Feb 2022

Contributed by Lukas

I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to ...

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators

03 Feb 2022

Contributed by Lukas

Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doe...

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

02 Feb 2022

Contributed by Lukas

Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their adver...

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

01 Feb 2022

Contributed by Lukas

Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are ...

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

31 Jan 2022

Contributed by Lukas

You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that y...

PUBCAST SHOT: Evergreen Campaigns

30 Jan 2022

Contributed by Lukas

If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, bu...

PUBCAST SHOT: How Automated Rules Work

29 Jan 2022

Contributed by Lukas

Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up...

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

28 Jan 2022

Contributed by Lukas

This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should ...

PUBCAST SHOT: Text in Image Ads

27 Jan 2022

Contributed by Lukas

Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. ...

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

26 Jan 2022

Contributed by Lukas

If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience...

PUBCAST SHOT: All About Page Engagement Custom Audiences

25 Jan 2022

Contributed by Lukas

One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about wh...

PUBCAST SHOT: How to Use Time on Website Custom Audiences

24 Jan 2022

Contributed by Lukas

A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discu...

PUBCAST SHOT: How Reach Optimization Works

23 Jan 2022

Contributed by Lukas

You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach opti...