The Pubcast with Jon Loomer
Episodes
PUBCAST: Celebrating 150 Episodes in 150 Days
08 Apr 2022
Contributed by Lukas
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might ap...
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
07 Apr 2022
Contributed by Lukas
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few ...
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
07 Apr 2022
Contributed by Lukas
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead...
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
05 Apr 2022
Contributed by Lukas
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and p...
PUBCAST SHOT: 7 Benefits of Domain Verification
04 Apr 2022
Contributed by Lukas
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actuall...
PUBCAST SHOT: Keep it Simple
04 Apr 2022
Contributed by Lukas
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign...
PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
02 Apr 2022
Contributed by Lukas
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least...
PUBCAST: 5 Facebook Ads Tips for March
02 Apr 2022
Contributed by Lukas
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
PUBCAST SHOT: What Interests Are Used to Target You?
31 Mar 2022
Contributed by Lukas
Questions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questio...
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
30 Mar 2022
Contributed by Lukas
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be u...
PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
29 Mar 2022
Contributed by Lukas
There's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommen...
PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
28 Mar 2022
Contributed by Lukas
There are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can cor...
PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
27 Mar 2022
Contributed by Lukas
Facebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and mi...
PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
26 Mar 2022
Contributed by Lukas
Do you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal ...
PUBCAST: A Deep Dive Into Meta Advantage
25 Mar 2022
Contributed by Lukas
Earlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means --...
PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
24 Mar 2022
Contributed by Lukas
How much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determi...
PUBCAST SHOT: What is Meta Advantage?
24 Mar 2022
Contributed by Lukas
Facebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming...
PUBCAST SHOT: How to Approach Facebook Ads Scaling
22 Mar 2022
Contributed by Lukas
One of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collap...
PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
21 Mar 2022
Contributed by Lukas
Within custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members o...
PUBCAST SHOT: How You Can Still Compare Attribution Settings
20 Mar 2022
Contributed by Lukas
I've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns ou...
PUBCAST SHOT: How Facebook's A/B Test Feature Works
19 Mar 2022
Contributed by Lukas
If you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test...
PUBCAST SHOT: Dynamic Experiences
18 Mar 2022
Contributed by Lukas
Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
PUBCAST: 7 Facebook Ads Creative Optimization Features
18 Mar 2022
Contributed by Lukas
Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the s...
PUBCAST SHOT: An Introduction to Web Events
17 Mar 2022
Contributed by Lukas
Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to kn...
PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads
16 Mar 2022
Contributed by Lukas
Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser'...
PUBCAST SHOT: Multiple Text Options Ad Optimization
15 Mar 2022
Contributed by Lukas
Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description field...
PUBCAST SHOT: How Call Extension Ads Work
14 Mar 2022
Contributed by Lukas
Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call exte...
PUBCAST SHOT: How to Optimize Creative For Each Person
13 Mar 2022
Contributed by Lukas
Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows F...
PUBCAST SHOT: How to View Results When Using Dynamic Creative
12 Mar 2022
Contributed by Lukas
Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you...
PUBCAST: Building Off a Spark
11 Mar 2022
Contributed by Lukas
A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how t...
PUBCAST SHOT: How to Use Dynamic Creative
10 Mar 2022
Contributed by Lukas
Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to con...
PUBCAST SHOT: How to Manage Audience Fragmentation
09 Mar 2022
Contributed by Lukas
Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. Th...
PUBCAST SHOT: How to Share Ad Mockups with Clients
08 Mar 2022
Contributed by Lukas
If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.
PUBCAST SHOT: Understanding the Attribution Setting
07 Mar 2022
Contributed by Lukas
Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-i...
PUBCAST SHOT: Shrinking Audiences and Remarketing
06 Mar 2022
Contributed by Lukas
We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent th...
PUBCAST SHOT: Two Benefits of Domain Verification
05 Mar 2022
Contributed by Lukas
Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason t...
PUBCAST: Remember That?
04 Mar 2022
Contributed by Lukas
Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Fac...
PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel
03 Mar 2022
Contributed by Lukas
If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from you...
PUBCAST SHOT: Video Breakdowns Provide Important Context
02 Mar 2022
Contributed by Lukas
If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You...
PUBCAST SHOT: What is Advanced Matching?
01 Mar 2022
Contributed by Lukas
Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what...
PUBCAST SHOT: What Are Automatic Events?
28 Feb 2022
Contributed by Lukas
Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...
PUBCAST SHOT: Conditional Formatting for Your Ad Reports
27 Feb 2022
Contributed by Lukas
Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it m...
PUBCAST SHOT: How the Ad Auction Works
26 Feb 2022
Contributed by Lukas
The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three di...
PUBCAST: 100 Days of Pubcasts
25 Feb 2022
Contributed by Lukas
On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day f...
PUBCAST SHOT: What Is Advantage Plus?
24 Feb 2022
Contributed by Lukas
Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolli...
PUBCAST SHOT: Facebook Ads On a Budget
23 Feb 2022
Contributed by Lukas
The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't fol...
PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?
22 Feb 2022
Contributed by Lukas
The Pixel Event Setup Tool is a great concept. Add standard events to your website without the need for code. Unfortunately, it remains as flawed and ...
PUBCAST SHOT: How I Target Website Visitors by Specific Page
21 Feb 2022
Contributed by Lukas
One of the primary ways that you can create a website custom audience is based on specific page or website. There are actually several different ways ...
PUBCAST SHOT: How I Use Custom Conversions
20 Feb 2022
Contributed by Lukas
Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways ...
PUBCAST SHOT: Using the Facebook Pixel Helper
19 Feb 2022
Contributed by Lukas
The Facebook Pixel Helper is an extension for the Chrome browser. It's a great, and free, tool for advertisers. Here, I lay out ways that you might us...
PUBCAST: The View-Through Conundrum
18 Feb 2022
Contributed by Lukas
View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what ...
PUBCAST SHOT: The Role of Custom Conversions
17 Feb 2022
Contributed by Lukas
Do you understand how custom conversions are different from standard and custom events and how you might use them? Let's clear up any confusion...
PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?
16 Feb 2022
Contributed by Lukas
Have you ever run into a situation where Facebook isn't providing metric totals for conversions even though the rows above have data? This isn't a bug...
PUBCAST SHOT: Partner Level Integrations and Third-Party Domains
15 Feb 2022
Contributed by Lukas
Businesses who haven't been able to verify their domains because their pixel was on a third-party website may have a solution due to Partner Level Con...
PUBCAST SHOT: Understanding Event Parameters
14 Feb 2022
Contributed by Lukas
If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide gra...
PUBCAST SHOT: Exploring View-Through Conversions
13 Feb 2022
Contributed by Lukas
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about...
PUBCAST SHOT: Catalog Custom Audiences
12 Feb 2022
Contributed by Lukas
You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical websi...
PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)
11 Feb 2022
Contributed by Lukas
Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad...
PUBCAST SHOT: Ask These Basic Questions to Better Measure Success
10 Feb 2022
Contributed by Lukas
If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic...
PUBCAST SHOT: Deduplication of Events
09 Feb 2022
Contributed by Lukas
If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the A...
PUBCAST SHOT: Website Custom Audiences I Use
08 Feb 2022
Contributed by Lukas
While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially...
PUBCAST SHOT: Custom Events That I Use
07 Feb 2022
Contributed by Lukas
Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various e...
PUBCAST SHOT: How to Create Custom Metrics in Ads Manager
06 Feb 2022
Contributed by Lukas
Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that c...
PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?
05 Feb 2022
Contributed by Lukas
Back in November, Facebook announced that they'd be removing some Detailed Targeting options. Now that those options were removed in January, we now k...
PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy
04 Feb 2022
Contributed by Lukas
I've been experimenting with a new Facebook ads strategy that I'm really excited about. It remains unfinished as there are still things I'm trying to ...
PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators
03 Feb 2022
Contributed by Lukas
Facebook ads optimization is seriously lacking for content creators -- specifically for bloggers. Optimizing for Link Clicks or Landing Page Views doe...
PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance
02 Feb 2022
Contributed by Lukas
Facebook is requiring advertisers to indicate that they have read and accepted terms related to non-discrimination, not only in regards to their adver...
PUBCAST SHOT: How to Check Quality of Traffic Campaign Results
01 Feb 2022
Contributed by Lukas
Have you ever had results for a traffic campaign that seemed too good to be true? This is certainly possible, due to how optimization works. Here are ...
PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap
31 Jan 2022
Contributed by Lukas
You may already manage Auction Overlap manually, but you can actually allow Facebook to manage this using Automated Rules. There are three ways that y...
PUBCAST SHOT: Evergreen Campaigns
30 Jan 2022
Contributed by Lukas
If you've been around me long enough, you've heard me talk about evergreen campaigns. These are campaigns that never go stale. They aren't magical, bu...
PUBCAST SHOT: How Automated Rules Work
29 Jan 2022
Contributed by Lukas
Automated Rules are a great tool to automate and simplify the ads management process that is otherwise manual. Let's walk through how these are set up...
PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!
28 Jan 2022
Contributed by Lukas
This isn't your typical advertiser brag about too-good-to-be-true results. It may be the opposite. Consider it a cautionary tale about how you should ...
PUBCAST SHOT: Text in Image Ads
27 Jan 2022
Contributed by Lukas
Advertisers have been conditioned to believe that they shouldn't use text in ad images. The truth is that this rule was removed in September of 2020. ...
PUBCAST SHOT: How to Measure Success with Instant Experience Metrics
26 Jan 2022
Contributed by Lukas
If you run Instant Experience ads, make sure that you don't use the default metrics or saved reports. There are metrics specific to Instant Experience...
PUBCAST SHOT: All About Page Engagement Custom Audiences
25 Jan 2022
Contributed by Lukas
One of the classic ways to target people who have been exposed to you before is with Facebook Page Engagement Custom Audiences. Here, we talk about wh...
PUBCAST SHOT: How to Use Time on Website Custom Audiences
24 Jan 2022
Contributed by Lukas
A useful targeting tool that anyone can use as long as you have the pixel set up on your website is the Time on Website Custom Audience. Here, I discu...
PUBCAST SHOT: How Reach Optimization Works
23 Jan 2022
Contributed by Lukas
You may know that I'm a big fan of Reach optimization. It's not magical, but it's a great tool for specific situations. Here, I explain how Reach opti...
PUBCAST SHOT: How Facebook Attribution Works
22 Jan 2022
Contributed by Lukas
Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected t...
PUBCAST: Results from Podcasting Every Day for 60 Days
21 Jan 2022
Contributed by Lukas
It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be a...
PUBCAST SHOT: Edits that Trigger the Learning Phase
20 Jan 2022
Contributed by Lukas
Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that...
PUBCAST SHOT: Breakdown by Time, Delivery, Action and More
19 Jan 2022
Contributed by Lukas
One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment resu...
PUBCAST SHOT: Ad Account Creation Limit
18 Jan 2022
Contributed by Lukas
Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and ...
PUBCAST SHOT: Daily Unique Reach Optimization
17 Jan 2022
Contributed by Lukas
An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimiz...
PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)
16 Jan 2022
Contributed by Lukas
Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Exp...
PUBCAST SHOT: The Problem with Unranked Event Custom Reporting
15 Jan 2022
Contributed by Lukas
If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in ...
PUBCAST: Showing Up
14 Jan 2022
Contributed by Lukas
Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.
PUBCAST SHOT: The Imperfection of Frequency Capping
13 Jan 2022
Contributed by Lukas
I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. Yo...
PUBCAST SHOT: The Time to Advertise is NOW
12 Jan 2022
Contributed by Lukas
There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- out...
PUBCAST SHOT: How to Manage Facebook Ad Frequency
11 Jan 2022
Contributed by Lukas
What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...
PUBCAST SHOT: How the Learning Phase Works
10 Jan 2022
Contributed by Lukas
If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.
PUBCAST SHOT: The Difference Between Facebook Ad Clicks
09 Jan 2022
Contributed by Lukas
In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all...
PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy
08 Jan 2022
Contributed by Lukas
If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, an...
PUBCAST: The Interconnectedness of a Sound Online Strategy
07 Jan 2022
Contributed by Lukas
"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In thi...
PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review
06 Jan 2022
Contributed by Lukas
We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.
PUBCAST SHOT: The Importance of Business Verification
05 Jan 2022
Contributed by Lukas
If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.
PUBCAST SHOT: How to Use the Cost Cap Bid Strategy
04 Jan 2022
Contributed by Lukas
Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.
PUBCAST SHOT: How to Optimize Text Per Person
03 Jan 2022
Contributed by Lukas
Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. ...
PUBCAST SHOT: How Should You Use Placements?
02 Jan 2022
Contributed by Lukas
All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook rec...
PUBCAST SHOT: Ad Account in Violation of Item 5
01 Jan 2022
Contributed by Lukas
If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook adve...
PUBCAST: 9 Steps to Growing a Podcast
31 Dec 2021
Contributed by Lukas
There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive grow...