The Pubcast with Jon Loomer
Episodes
PUBCAST SHOT: At What Point is Auction Overlap a Concern?
30 Dec 2021
Contributed by Lukas
Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.
PUBCAST SHOT: How Lookalike Expansion Works
29 Dec 2021
Contributed by Lukas
Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it work...
PUBCAST SHOT: Understanding Targeting Expansion
28 Dec 2021
Contributed by Lukas
How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanat...
PUBCAST SHOT: How to Use Campaign Budget Optimization
27 Dec 2021
Contributed by Lukas
Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to conside...
PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions
26 Dec 2021
Contributed by Lukas
As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to yo...
PUBCAST SHOT: Your Christmas Shot
25 Dec 2021
Contributed by Lukas
A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...
PUBCAST: No Hustle, No Guilt
24 Dec 2021
Contributed by Lukas
If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Cultur...
PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads
23 Dec 2021
Contributed by Lukas
Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...
PUBCAST SHOT: URL Parameters and Facebook Ads
22 Dec 2021
Contributed by Lukas
Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which...
PUBCAST SHOT: Pick a Client Who Sets You Up for Success
21 Dec 2021
Contributed by Lukas
It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who...
PUBCAST SHOT: Within and Outside of Your Control
20 Dec 2021
Contributed by Lukas
As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. F...
PUBCAST SHOT: Know and Follow the Rules
19 Dec 2021
Contributed by Lukas
Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or ...
PUBCAST SHOT: The Importance of Experimentation
18 Dec 2021
Contributed by Lukas
Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...
PUBCAST: A 30-Day Podcasting Test
17 Dec 2021
Contributed by Lukas
I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it wor...
PUBCAST SHOT: Target an Audience Based on Event Frequency
16 Dec 2021
Contributed by Lukas
We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers ...
PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value
15 Dec 2021
Contributed by Lukas
When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people mo...
PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300
14 Dec 2021
Contributed by Lukas
You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's...
PUBCAST SHOT: Reporting Window Tip
13 Dec 2021
Contributed by Lukas
If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...
PUBCAST SHOT: How to Optimize for Conversion Leads
12 Dec 2021
Contributed by Lukas
Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook w...
PUBCAST SHOT: Importance of the Conversions API
11 Dec 2021
Contributed by Lukas
The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions AP...
PUBCAST: Planning and Goal-Setting for 2022
10 Dec 2021
Contributed by Lukas
I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I...
PUBCAST SHOT: Facebook Ad Review Bots
09 Dec 2021
Contributed by Lukas
Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike ...
PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers
08 Dec 2021
Contributed by Lukas
Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution wind...
PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways
07 Dec 2021
Contributed by Lukas
I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audience...
PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel
06 Dec 2021
Contributed by Lukas
I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot expl...
PUBCAST SHOT: Optimizing for Non-Prioritized Events
05 Dec 2021
Contributed by Lukas
A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution ...
PUBCAST SHOT: Metrics That Matter ("The Good Stuff")
04 Dec 2021
Contributed by Lukas
I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in yo...
PUBCAST: Finding My Voice (Again)
03 Dec 2021
Contributed by Lukas
In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do)...
PUBCAST SHOT: Targeting Audiences Facebook Needs
02 Dec 2021
Contributed by Lukas
Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook ...
PUBCAST SHOT: The Seasonality of CPM
01 Dec 2021
Contributed by Lukas
Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Co...
PUBCAST SHOT: It Depends
30 Nov 2021
Contributed by Lukas
My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors th...
PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
29 Nov 2021
Contributed by Lukas
If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the even...
PUBCAST SHOT: Driving Traffic and Surprise Purchases
28 Nov 2021
Contributed by Lukas
If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the ...
PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
27 Nov 2021
Contributed by Lukas
When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not al...
PUBCAST: The Good, the Bad, and the Ugly
26 Nov 2021
Contributed by Lukas
In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.
PUBCAST SHOT: Gratitude
25 Nov 2021
Contributed by Lukas
Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the p...
PUBCAST SHOT: A Recommitment
24 Nov 2021
Contributed by Lukas
Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another...
PUBCAST SHOT: Engagement Reward and Incentive Campaign
23 Nov 2021
Contributed by Lukas
On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wan...
PUBCAST SHOT: Can I Reach All of My Followers? (An Update)
22 Nov 2021
Contributed by Lukas
A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I wa...
PUBCAST SHOT: A Numbers Addict
21 Nov 2021
Contributed by Lukas
I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come ba...
PUBCAST SHOT: The Right Way
20 Nov 2021
Contributed by Lukas
I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sur...
PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?
19 Nov 2021
Contributed by Lukas
I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even...
PUBCAST SHOT: Facebook Ads Funnel
18 Nov 2021
Contributed by Lukas
I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.
PUBCAST SHOT: Where Are the Organic Conversions??
17 Nov 2021
Contributed by Lukas
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It would...
PUBCAST SHOT: The Frustrating Removal of Compare Windows
16 Nov 2021
Contributed by Lukas
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attributio...
PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14
15 Nov 2021
Contributed by Lukas
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the big...
PUBCAST SHOT: iOS Remarketing with Facebook Ads
14 Nov 2021
Contributed by Lukas
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregat...
PUBCAST SHOT: Facebook Removes Targeting Options
13 Nov 2021
Contributed by Lukas
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious ...
PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?
12 Nov 2021
Contributed by Lukas
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and th...
Pubcast Shot: How Have Ads Been Affected by iOS Changes?
11 Nov 2021
Contributed by Lukas
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own ...
Pubcast Shot: Predictions for 2022
10 Nov 2021
Contributed by Lukas
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for ...
PUBCAST: I Was Wrong About the Facebook Algorithm
04 Nov 2021
Contributed by Lukas
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had...
Pubcast: Getting Drunk on Meta!
29 Oct 2021
Contributed by Lukas
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts an...
PUBCAST: "This Stuff Just Doesn't Matter"
27 Oct 2021
Contributed by Lukas
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ult...
PUBCAST: The Problem with Facebook Ads Optimization
13 Oct 2021
Contributed by Lukas
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audience...
PUBCAST: 10 Years Later (My Struggles)
06 Oct 2021
Contributed by Lukas
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the mo...
PUBCAST: 10 Years Later (Year 3)
15 Sep 2021
Contributed by Lukas
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
PUBCAST: 10 Years Later (Year 2)
14 Sep 2021
Contributed by Lukas
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog p...
PUBCAST: 10 Years Later (Months 8-12)
09 Sep 2021
Contributed by Lukas
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts duri...
PUBCAST: 10 Years Later (Months 2-7)
03 Sep 2021
Contributed by Lukas
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a l...
PUBCAST: 10 Years Later (The First Month)
28 Aug 2021
Contributed by Lukas
This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the f...
PUBCAST: 10 Years Later (The First 10 Days)
20 Aug 2021
Contributed by Lukas
Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collec...
PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins
12 May 2021
Contributed by Lukas
The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on thi...
PUBCAST: How to Share Facebook Custom Conversions
11 Mar 2021
Contributed by Lukas
You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event ...
PUBCAST: How to Prepare Facebook Ads Clients for iOS 14
05 Mar 2021
Contributed by Lukas
Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they re...
PUBCAST: These Ads SUCK!
26 Feb 2021
Contributed by Lukas
The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ...
PUBCAST: Don't Freak Out!
24 Feb 2021
Contributed by Lukas
A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd ...
PUBCAST: 8-Event Limit and Domain Verification Scenarios
22 Feb 2021
Contributed by Lukas
Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain ...
PUBCAST: Coffee, Meditation, Run, Read
08 Feb 2021
Contributed by Lukas
These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categorie...
PUBCAST: Unable to Verify Domain to Configure Web Events
05 Feb 2021
Contributed by Lukas
If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do...
PUBCAST: "This event hasn't been set up on any of your domains"
04 Feb 2021
Contributed by Lukas
In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, ho...
PUBCAST: Facebook Ads Targeting Audiences and iOS 14
02 Feb 2021
Contributed by Lukas
In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepa...
PUBCAST: Facebook Ads Attribution and iOS 14
01 Feb 2021
Contributed by Lukas
In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'...
PUBCAST: Explaining iOS 14 to a 12-year-old
29 Jan 2021
Contributed by Lukas
In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn mo...
20 Factors: General Approach and Fixes
04 Oct 2020
Contributed by Lukas
Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them? To get ...
20 Factors: 17-20 (Minimal Control)
03 Oct 2020
Contributed by Lukas
There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that yo...
20 Factors: 16. Purchase Intent
02 Oct 2020
Contributed by Lukas
Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases...
20 Factors: 15. Sample Size
01 Oct 2020
Contributed by Lukas
Sample size matters when it comes to analyzing and acting on results. To get access to the free Facebook Advertising Fixes video series, go to jonlo...
20 Factors: 14. Email List
30 Sep 2020
Contributed by Lukas
If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should c...
20 Factors: 13. Website Performance
29 Sep 2020
Contributed by Lukas
Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance. To get ac...
20 Factors: 12. Facebook Pixel and Events
28 Sep 2020
Contributed by Lukas
Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and ta...
20 Factors: 11. Website Traffic
27 Sep 2020
Contributed by Lukas
The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results. To get access to the...
20 Factors: 10. Budget
26 Sep 2020
Contributed by Lukas
The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of...
PUBCAST: Text in Ad Images Rule is Dead
25 Sep 2020
Contributed by Lukas
The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and wha...
20 Factors: 9. Landing Page
25 Sep 2020
Contributed by Lukas
You may struggle to find success and it may have nothing to do with your ads. It could be the landing page. To get access to the free Facebook Adverti...
20 Factors: 8. Targeting
24 Sep 2020
Contributed by Lukas
Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people. To get access to the f...
20 Factors: 7. Placements
23 Sep 2020
Contributed by Lukas
Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your re...
20 Factors: 6. Optimization
22 Sep 2020
Contributed by Lukas
Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize? To get access ...
Welcome to the Social Media Pubcast!
21 Sep 2020
Contributed by Lukas
Just a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!
20 Factors: 5. Frequency
21 Sep 2020
Contributed by Lukas
Is there a frequency that's too high? Too low? Over how much time, or does it matter? To get access to the free Facebook Advertising Fixes video serie...
20 Factors: 4. Bidding
20 Sep 2020
Contributed by Lukas
Should you trust Facebook's auto-bidding options, or should you take action into your own hands? To get access to the free Facebook Advertising Fixes ...
20 Factors: 3. Ad Format
19 Sep 2020
Contributed by Lukas
Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions. To get access to ...
20 Factors: 2. Creative
18 Sep 2020
Contributed by Lukas
Are there specific rules to follow when using imagery in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fix...
20 Factors: 1. Copy
17 Sep 2020
Contributed by Lukas
Are there specific rules to follow when using text in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes ...
20 Factors: Introduction
16 Sep 2020
Contributed by Lukas
There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand...
Facebook Pixel Basics: 5. Installation of the Pixel
15 Sep 2020
Contributed by Lukas
The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding...
Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
15 Sep 2020
Contributed by Lukas
Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive opt...
Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
15 Sep 2020
Contributed by Lukas
A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action,...
Facebook Pixel Basics: 2. The Facebook Pixel and Tracking
15 Sep 2020
Contributed by Lukas
The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising. To...
Facebook Pixel Basics: 1. What is the Facebook Pixel?
15 Sep 2020
Contributed by Lukas
As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important? To get access to the free Facebook Pixel Basics video se...