The Pubcast with Jon Loomer

PUBCAST SHOT: How Facebook Attribution Works

22 Jan 2022

Contributed by Lukas

Attribution is how Facebook gives credit for a conversion to an ad. Advertisers are often confused regarding how this works, and it's also connected t...

PUBCAST: Results from Podcasting Every Day for 60 Days

21 Jan 2022

Contributed by Lukas

It's episode 400! In this episode, I discuss the impact of my podcasting test 60 days after it started. Not only is it clear that this method can be a...

PUBCAST SHOT: Edits that Trigger the Learning Phase

20 Jan 2022

Contributed by Lukas

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that...

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

19 Jan 2022

Contributed by Lukas

One of my favorite features in Ads Manager is Breakdown, and it isn't utilized nearly enough by most advertisers. It easily allows you to segment resu...

PUBCAST SHOT: Ad Account Creation Limit

18 Jan 2022

Contributed by Lukas

Have you ever tried to create a new ad account but ran into an error that you had reached your Ad Account Creation Maximum? Everyone has a limit, and ...

PUBCAST SHOT: Daily Unique Reach Optimization

17 Jan 2022

Contributed by Lukas

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimiz...

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

16 Jan 2022

Contributed by Lukas

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Exp...

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

15 Jan 2022

Contributed by Lukas

If you're like me, you create custom reports in Ads Manager instead of sticking with the default columns. If so, there's something you should keep in ...

PUBCAST: Showing Up

14 Jan 2022

Contributed by Lukas

Jon and JR discuss the act of showing up, both in business and personal life. Why it's hard, how to approach it, and why there are benefits.

PUBCAST SHOT: The Imperfection of Frequency Capping

13 Jan 2022

Contributed by Lukas

I love using Reach Optimization with Frequency Capping. But something you should be aware of is that Facebook doesn't always maintain a strict cap. Yo...

PUBCAST SHOT: The Time to Advertise is NOW

12 Jan 2022

Contributed by Lukas

There's a big group of brands that advertise only during the holidays, and they're stopping now. Don't be one of these brands. This is the time -- out...

PUBCAST SHOT: How to Manage Facebook Ad Frequency

11 Jan 2022

Contributed by Lukas

What frequency is too high? Can frequency be too low? How should you manage it? We explore in today's Shot...

PUBCAST SHOT: How the Learning Phase Works

10 Jan 2022

Contributed by Lukas

If you've run Facebook ads, you've undoubtedly run into the Learning Phase before. Let's talk about what it is and how you should approach it.

PUBCAST SHOT: The Difference Between Facebook Ad Clicks

09 Jan 2022

Contributed by Lukas

In this Shot, you'll get a better understanding of the differences between Clicks (All), Link Clicks, Outbound Clicks, and Landing Page Views. Not all...

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

08 Jan 2022

Contributed by Lukas

If your focus is on Return on Ad Spend over volume, you should consider using the Minimum ROAS bid strategy when optimizing for volume. Here's how, an...

PUBCAST: The Interconnectedness of a Sound Online Strategy

07 Jan 2022

Contributed by Lukas

"If you build it, they will come" doesn't work. You need to be on multiple channels. And what you do on those channels needs to work in unison. In thi...

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

06 Jan 2022

Contributed by Lukas

We've all been there. Your Facebook ad is stuck in review. You're up against a deadline. What do you do? There are four steps that you can take.

PUBCAST SHOT: The Importance of Business Verification

05 Jan 2022

Contributed by Lukas

If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

04 Jan 2022

Contributed by Lukas

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

PUBCAST SHOT: How to Optimize Text Per Person

03 Jan 2022

Contributed by Lukas

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. ...

PUBCAST SHOT: How Should You Use Placements?

02 Jan 2022

Contributed by Lukas

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook rec...

PUBCAST SHOT: Ad Account in Violation of Item 5

01 Jan 2022

Contributed by Lukas

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook adve...

PUBCAST: 9 Steps to Growing a Podcast

31 Dec 2021

Contributed by Lukas

There are nine things that I do that, by themselves, may not move the needle. But, together, they make for a comprehensive strategy to help drive grow...

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

30 Dec 2021

Contributed by Lukas

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

PUBCAST SHOT: How Lookalike Expansion Works

29 Dec 2021

Contributed by Lukas

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it work...

PUBCAST SHOT: Understanding Targeting Expansion

28 Dec 2021

Contributed by Lukas

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanat...

PUBCAST SHOT: How to Use Campaign Budget Optimization

27 Dec 2021

Contributed by Lukas

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to conside...

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

26 Dec 2021

Contributed by Lukas

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to yo...

PUBCAST SHOT: Your Christmas Shot

25 Dec 2021

Contributed by Lukas

A bit of a diversion from your typical Facebook ads or business tip, here's my Christmas message to you...

PUBCAST: No Hustle, No Guilt

24 Dec 2021

Contributed by Lukas

If you are a proud member of the Hustle Culture, this message is not for you. Otherwise, this is my story, how it impacted my outlook on Hustle Cultur...

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

23 Dec 2021

Contributed by Lukas

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

PUBCAST SHOT: URL Parameters and Facebook Ads

22 Dec 2021

Contributed by Lukas

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which...

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

21 Dec 2021

Contributed by Lukas

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who...

PUBCAST SHOT: Within and Outside of Your Control

20 Dec 2021

Contributed by Lukas

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. F...

PUBCAST SHOT: Know and Follow the Rules

19 Dec 2021

Contributed by Lukas

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or ...

PUBCAST SHOT: The Importance of Experimentation

18 Dec 2021

Contributed by Lukas

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

PUBCAST: A 30-Day Podcasting Test

17 Dec 2021

Contributed by Lukas

I just completed a 30-day test with my podcast, publishing a different episode every single day. In this episode, I break down the results. Was it wor...

PUBCAST SHOT: Target an Audience Based on Event Frequency

16 Dec 2021

Contributed by Lukas

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers ...

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

15 Dec 2021

Contributed by Lukas

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people mo...

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300

14 Dec 2021

Contributed by Lukas

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's...

PUBCAST SHOT: Reporting Window Tip

13 Dec 2021

Contributed by Lukas

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

PUBCAST SHOT: How to Optimize for Conversion Leads

12 Dec 2021

Contributed by Lukas

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook w...

PUBCAST SHOT: Importance of the Conversions API

11 Dec 2021

Contributed by Lukas

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions AP...

PUBCAST: Planning and Goal-Setting for 2022

10 Dec 2021

Contributed by Lukas

I've learned the importance of goal-setting and planning, and I'm going big for 2022. Here's a collection of my goals for the upcoming year, and how I...

PUBCAST SHOT: Facebook Ad Review Bots

09 Dec 2021

Contributed by Lukas

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike ...

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers

08 Dec 2021

Contributed by Lukas

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution wind...

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways

07 Dec 2021

Contributed by Lukas

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audience...

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

06 Dec 2021

Contributed by Lukas

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot expl...

PUBCAST SHOT: Optimizing for Non-Prioritized Events

05 Dec 2021

Contributed by Lukas

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution ...

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

04 Dec 2021

Contributed by Lukas

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in yo...

PUBCAST: Finding My Voice (Again)

03 Dec 2021

Contributed by Lukas

In this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do)...

PUBCAST SHOT: Targeting Audiences Facebook Needs

02 Dec 2021

Contributed by Lukas

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook ...

PUBCAST SHOT: The Seasonality of CPM

01 Dec 2021

Contributed by Lukas

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Co...

PUBCAST SHOT: It Depends

30 Nov 2021

Contributed by Lukas

My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors th...

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

29 Nov 2021

Contributed by Lukas

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the even...

PUBCAST SHOT: Driving Traffic and Surprise Purchases

28 Nov 2021

Contributed by Lukas

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the ...

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

27 Nov 2021

Contributed by Lukas

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not al...

PUBCAST: The Good, the Bad, and the Ugly

26 Nov 2021

Contributed by Lukas

In a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.

PUBCAST SHOT: Gratitude

25 Nov 2021

Contributed by Lukas

Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the p...

PUBCAST SHOT: A Recommitment

24 Nov 2021

Contributed by Lukas

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another...

PUBCAST SHOT: Engagement Reward and Incentive Campaign

23 Nov 2021

Contributed by Lukas

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wan...

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

22 Nov 2021

Contributed by Lukas

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I wa...

PUBCAST SHOT: A Numbers Addict

21 Nov 2021

Contributed by Lukas

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come ba...

PUBCAST SHOT: The Right Way

20 Nov 2021

Contributed by Lukas

I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sur...

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

19 Nov 2021

Contributed by Lukas

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even...

PUBCAST SHOT: Facebook Ads Funnel

18 Nov 2021

Contributed by Lukas

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

PUBCAST SHOT: Where Are the Organic Conversions??

17 Nov 2021

Contributed by Lukas

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It would...

PUBCAST SHOT: The Frustrating Removal of Compare Windows

16 Nov 2021

Contributed by Lukas

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attributio...

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

15 Nov 2021

Contributed by Lukas

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the big...

PUBCAST SHOT: iOS Remarketing with Facebook Ads

14 Nov 2021

Contributed by Lukas

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregat...

PUBCAST SHOT: Facebook Removes Targeting Options

13 Nov 2021

Contributed by Lukas

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious ...

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

12 Nov 2021

Contributed by Lukas

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and th...

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

11 Nov 2021

Contributed by Lukas

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own ...

Pubcast Shot: Predictions for 2022

10 Nov 2021

Contributed by Lukas

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for ...

PUBCAST: I Was Wrong About the Facebook Algorithm

04 Nov 2021

Contributed by Lukas

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had...

Pubcast: Getting Drunk on Meta!

29 Oct 2021

Contributed by Lukas

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts an...

PUBCAST: "This Stuff Just Doesn't Matter"

27 Oct 2021

Contributed by Lukas

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ult...

PUBCAST: The Problem with Facebook Ads Optimization

13 Oct 2021

Contributed by Lukas

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audience...

PUBCAST: 10 Years Later (My Struggles)

06 Oct 2021

Contributed by Lukas

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the mo...

PUBCAST: 10 Years Later (Year 3)

15 Sep 2021

Contributed by Lukas

During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...

PUBCAST: 10 Years Later (Year 2)

14 Sep 2021

Contributed by Lukas

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog p...

PUBCAST: 10 Years Later (Months 8-12)

09 Sep 2021

Contributed by Lukas

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts duri...

PUBCAST: 10 Years Later (Months 2-7)

03 Sep 2021

Contributed by Lukas

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a l...

PUBCAST: 10 Years Later (The First Month)

28 Aug 2021

Contributed by Lukas

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the f...

PUBCAST: 10 Years Later (The First 10 Days)

20 Aug 2021

Contributed by Lukas

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collec...

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

12 May 2021

Contributed by Lukas

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on thi...

PUBCAST: How to Share Facebook Custom Conversions

11 Mar 2021

Contributed by Lukas

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event ...

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

05 Mar 2021

Contributed by Lukas

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they re...

PUBCAST: These Ads SUCK!

26 Feb 2021

Contributed by Lukas

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ...

PUBCAST: Don't Freak Out!

24 Feb 2021

Contributed by Lukas

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd ...

PUBCAST: 8-Event Limit and Domain Verification Scenarios

22 Feb 2021

Contributed by Lukas

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain ...

PUBCAST: Coffee, Meditation, Run, Read

08 Feb 2021

Contributed by Lukas

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categorie...

PUBCAST: Unable to Verify Domain to Configure Web Events

05 Feb 2021

Contributed by Lukas

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do...

PUBCAST: "This event hasn't been set up on any of your domains"

04 Feb 2021

Contributed by Lukas

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, ho...

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

02 Feb 2021

Contributed by Lukas

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepa...

PUBCAST: Facebook Ads Attribution and iOS 14

01 Feb 2021

Contributed by Lukas

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'...

PUBCAST: Explaining iOS 14 to a 12-year-old

29 Jan 2021

Contributed by Lukas

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn mo...

20 Factors: General Approach and Fixes

04 Oct 2020

Contributed by Lukas

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them? To get ...

20 Factors: 17-20 (Minimal Control)

03 Oct 2020

Contributed by Lukas

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that yo...

20 Factors: 16. Purchase Intent

02 Oct 2020

Contributed by Lukas

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases...