The Pubcast with Jon Loomer
Episodes
20 Factors: 15. Sample Size
01 Oct 2020
Contributed by Lukas
Sample size matters when it comes to analyzing and acting on results. To get access to the free Facebook Advertising Fixes video series, go to jonlo...
20 Factors: 14. Email List
30 Sep 2020
Contributed by Lukas
If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should c...
20 Factors: 13. Website Performance
29 Sep 2020
Contributed by Lukas
Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance. To get ac...
20 Factors: 12. Facebook Pixel and Events
28 Sep 2020
Contributed by Lukas
Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and ta...
20 Factors: 11. Website Traffic
27 Sep 2020
Contributed by Lukas
The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results. To get access to the...
20 Factors: 10. Budget
26 Sep 2020
Contributed by Lukas
The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of...
PUBCAST: Text in Ad Images Rule is Dead
25 Sep 2020
Contributed by Lukas
The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and wha...
20 Factors: 9. Landing Page
25 Sep 2020
Contributed by Lukas
You may struggle to find success and it may have nothing to do with your ads. It could be the landing page. To get access to the free Facebook Adverti...
20 Factors: 8. Targeting
24 Sep 2020
Contributed by Lukas
Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people. To get access to the f...
20 Factors: 7. Placements
23 Sep 2020
Contributed by Lukas
Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your re...
20 Factors: 6. Optimization
22 Sep 2020
Contributed by Lukas
Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize? To get access ...
Welcome to the Social Media Pubcast!
21 Sep 2020
Contributed by Lukas
Just a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!
20 Factors: 5. Frequency
21 Sep 2020
Contributed by Lukas
Is there a frequency that's too high? Too low? Over how much time, or does it matter? To get access to the free Facebook Advertising Fixes video serie...
20 Factors: 4. Bidding
20 Sep 2020
Contributed by Lukas
Should you trust Facebook's auto-bidding options, or should you take action into your own hands? To get access to the free Facebook Advertising Fixes ...
20 Factors: 3. Ad Format
19 Sep 2020
Contributed by Lukas
Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions. To get access to ...
20 Factors: 2. Creative
18 Sep 2020
Contributed by Lukas
Are there specific rules to follow when using imagery in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fix...
20 Factors: 1. Copy
17 Sep 2020
Contributed by Lukas
Are there specific rules to follow when using text in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes ...
20 Factors: Introduction
16 Sep 2020
Contributed by Lukas
There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand...
Facebook Pixel Basics: 5. Installation of the Pixel
15 Sep 2020
Contributed by Lukas
The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding...
Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
15 Sep 2020
Contributed by Lukas
Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive opt...
Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
15 Sep 2020
Contributed by Lukas
A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action,...
Facebook Pixel Basics: 2. The Facebook Pixel and Tracking
15 Sep 2020
Contributed by Lukas
The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising. To...
Facebook Pixel Basics: 1. What is the Facebook Pixel?
15 Sep 2020
Contributed by Lukas
As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important? To get access to the free Facebook Pixel Basics video se...
An Evolution: Will They Pay For It? (Solopreneur Project)
07 Nov 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
The Permission (Solopreneur Project)
06 Nov 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
The Hustle Fallacy (Solopreneur Project)
05 Nov 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Evergreen vs. Nevergreen (Solopreneur Project)
04 Nov 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Create a Routine (Solopreneur Project)
01 Nov 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Something You Own (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Following the Crowd (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Establish Your Core Values (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
The Freedom to Say "NO" (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
"Does It Energize You?" (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
Create without Judgment (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
My Big Why (Solopreneur Project)
29 Oct 2019
Contributed by Lukas
This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, a...
PUBCAST: The Fundamentals of Facebook Advertising
25 Feb 2019
Contributed by Lukas
In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode...
PUBCAST: Final Jon and John?
20 Dec 2018
Contributed by Lukas
In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.
PUBCAST: Your Branding Story
20 Dec 2018
Contributed by Lukas
Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.
PUBCAST: Cash Money
06 Dec 2018
Contributed by Lukas
Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.
PUBCAST: Breakout
06 Dec 2018
Contributed by Lukas
What would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for a breakout 2019? Jon...
PUBCAST: What is Marketing?
25 Nov 2018
Contributed by Lukas
On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.
PUBCAST: Gamechangers
24 Nov 2018
Contributed by Lukas
Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.
PUBCAST: Business Development
12 Nov 2018
Contributed by Lukas
Jon and JR discuss business development and how it applies to Jon's business. Enjoy!
PUBCAST: At Bat, On Deck, and In the Hole
30 Oct 2018
Contributed by Lukas
Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.
PUBCAST: Sunset It
26 Oct 2018
Contributed by Lukas
Jon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.
PUBCAST: Massive Teamwork
26 Oct 2018
Contributed by Lukas
Jon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...
PUBCAST: Finding Joy in Entrepreneurship
10 Oct 2018
Contributed by Lukas
Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.
PUBCAST: Your 90-Day Plan
10 Oct 2018
Contributed by Lukas
Jon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.
PUBCAST: Your Business Model
29 Sep 2018
Contributed by Lukas
Jon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.
PUBCAST: How I Write a Blog Post
19 Sep 2018
Contributed by Lukas
Jon walks through his detailed process for writing a successful blog post.
PUBCAST: One Thing Magic
19 Sep 2018
Contributed by Lukas
Jon invites John Robinson back to the Pub, and they discuss how energetic confidence impacts the things we do as entrepreneurs.
PUBCAST: Back to School
19 Aug 2018
Contributed by Lukas
Jon and John discuss the work-from-home entrepreneur's struggle and need to recalibrate as the new school year begins.
PUBCAST: Boredom
13 Aug 2018
Contributed by Lukas
As Jon reaches the seven-year anniversary of getting laid off and ultimately starting his business, he struggles with the perils of boredom after seve...
PUBCAST: Facebook Ads, Instagram, and Stories
02 Aug 2018
Contributed by Lukas
Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.
PUBCAST: Finding Value in a Mastermind
02 Aug 2018
Contributed by Lukas
Jon invites John Robinson back to the Pub, and they discuss masterminds and whether they provide value -- and if so, how to find those that provide th...
PUBCAST: Procrastination and "Why I Don't"
09 Jul 2018
Contributed by Lukas
Jon invites JR to the Pub and they discuss procrastination and the mindsets to help get out of the habit of putting things off until the last minute.
PUBCAST: Building a List
01 Jul 2018
Contributed by Lukas
Jon invites JR back to the Pub and they isolate the primary steps to building an effective email list.
PUBCAST: Entrepreneurship and Intent
11 Jun 2018
Contributed by Lukas
Jon invites JR back to the Pub and they discuss how intent impacts inspiration for the struggling entrepreneur.
PUBCAST: What Does It Mean to Be Relevant? (Step 4)
18 May 2018
Contributed by Lukas
This is the fourth in a series regarding building an online membership community with John Robinson. Enjoy!
PUBCAST: How Do We Get Our Community to Stand Out? (Step 3)
18 May 2018
Contributed by Lukas
This is the third step in a series regarding online communities where Jon and John Robinson hash out the building blocks of memberships.
PUBCAST: F8 and Dynamic Ads
18 May 2018
Contributed by Lukas
Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.
PUBCAST: Creating a Powerful Membership Group (Step 2)
07 May 2018
Contributed by Lukas
Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.
PUBCAST: Creating a Powerful Membership Group (Step 1)
01 May 2018
Contributed by Lukas
Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.
PUBCAST: Designing Your Perfect Morning
22 Apr 2018
Contributed by Lukas
Jon and John Robinson discuss the steps to designing the perfect morning for an entrepreneur.
PUBCAST: Cambridge Analytica and Facebook Fallout
16 Apr 2018
Contributed by Lukas
Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.
PUBCAST: Business Roles
08 Apr 2018
Contributed by Lukas
Jon invites JR to the Pub and they discuss understanding business roles and determining whether you're a better marketer, closer, or leader. Pop a bo...
PUBCAST: Habits, Routines, and Patterns
01 Apr 2018
Contributed by Lukas
Jon and JR discuss the habits, routines, and patterns that help run a successful business.
PUBCAST: Scaling Facebook Ads with Andrew Foxwell
18 Mar 2018
Contributed by Lukas
Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!
PUBCAST: How to Approach Conferences
11 Mar 2018
Contributed by Lukas
Jon recorded this episode, fresh after attending and speaking at Social Media Marketing World in San Diego. JR presses him on how he approached that c...
PUBCAST: Rock Bottom
18 Feb 2018
Contributed by Lukas
Jon and his backup CEO, John Robinson, discuss the entrepreneurial "rock bottom" in today's Pubcast. Pull up a barstool...
PUBCAST: Designing Your Entrepreneurial Life
11 Feb 2018
Contributed by Lukas
Jon invites John Robinson back to the pub, and they break down how and why to be intentional about designing your entrepreneurial life.
PUBCAST: Ground Zero
03 Feb 2018
Contributed by Lukas
Jon and JR invite PHC - Entrepreneurs member Troy Horne to the Pub to discuss his business. JR uses an exercise he calls "Ground Zero" to walk through...
PUBCAST: Pricing Strategy
28 Jan 2018
Contributed by Lukas
Jon invites JR back to the pub and they discuss how pricing strategy has crystalized for Jon during the past few months. Listen as they walk through w...
PUBCAST: News Feed Changes
21 Jan 2018
Contributed by Lukas
Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less fr...
PUBCAST: Rapid Fire Start to 2018
13 Jan 2018
Contributed by Lukas
Jon brings John Robinson back to the Pub and they discuss how to get started in the new year.
PUBCAST: Final Pubcast of 2017
26 Dec 2017
Contributed by Lukas
Jon invites JR back to the show to discuss how to improve your business's sightline for 2018. The focus today will be on simplification. Pop a bottle!
PUBCAST: Going Solo
16 Dec 2017
Contributed by Lukas
Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...
PUBCAST: Evaluating 2017 and Planning for 2018
09 Dec 2017
Contributed by Lukas
Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next y...
PUBCAST: Planning for 2018
18 Nov 2017
Contributed by Lukas
Jon invites John Robinson back to the Pub to discuss how they're planning for 2018. Sit back, relax... Pop a bottle!
PUBCAST: Empathy and Apathy
09 Nov 2017
Contributed by Lukas
Jon invites John Robinson to the Pub to discuss the relationship of empathy and apathy and how it impacts entrepreneurs.
PUBCAST: Delegating Responsibilities
03 Nov 2017
Contributed by Lukas
Jon invites JR back to the pub to discuss entrepreneurship and the challenges of delegating and working with family and friends.
PUBCAST: Failing Fast and Scaling Up
25 Oct 2017
Contributed by Lukas
Jon invites John Robinson back to the pub to tackle entrepreneurship problems associated with failing fast and scaling up. Pop a bottle!
PUBCAST: Toxicity, Fear, and Loneliness for Solopreneurs
24 Oct 2017
Contributed by Lukas
Jon invites John Robinson back to the show to discuss some sensitive topics impacting entrepreneurs. Pop a bottle...
PUBCAST: Entrepreneurship and Design
08 Oct 2017
Contributed by Lukas
Jon invites John Robinson to the pub to discuss how best to design one's entrepreneurial journey for best results. Pop a bottle!
PUBCAST: Russia, Remarketing and Brick & Mortar
30 Sep 2017
Contributed by Lukas
Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads ...
PUBCAST: How to Hire and Find the Right People
22 Sep 2017
Contributed by Lukas
Jon invited JR back to the show, but this is a special episode. It was also streamed live to Jon's PHC - Entrepreneurs (beta) community. Jon and JR he...
PUBCAST: The Myths of Facebook Business Manager
03 Sep 2017
Contributed by Lukas
Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!
PUBCAST: The Importance of Vision
17 Aug 2017
Contributed by Lukas
Jon invites JR back to the Pub after a bit of an intentional hiatus, and they jump back into several topics that Jon grapples with as an entrepreneur....
PUBCAST: The Beginning Stages of a Community Launch
12 May 2017
Contributed by Lukas
Jon and JR didn't know it at the time, but this conversation inspired the launch of a private community for entrepreneurs -- a launch that would becom...
PUBCAST: Facebook Ad Collections with Andrew Foxwell
15 Apr 2017
Contributed by Lukas
Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and ...
PUBCAST: First Impressions
07 Apr 2017
Contributed by Lukas
Jon invites JR back to the pub, and they discuss first impressions, guarantees, bragging and a whole lot more...
PUBCAST: Facebook Ads Nerdery with Andrew Foxwell
18 Mar 2017
Contributed by Lukas
Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.
PUBCAST: Why Does Facebook Exist?
25 Feb 2017
Contributed by Lukas
JR pulls up to the Pub to ask Jon some philosophical questions about Facebook.
PUBCAST: Newspaper Clippings (Part 2)
08 Feb 2017
Contributed by Lukas
Jon invites JR on the show, and JR clips up a newspaper (those are still a thing?) as inspiration for this week's topics.
PUBCAST: Newspaper Clippings (Part 1)
08 Feb 2017
Contributed by Lukas
Jon invites JR on the show, and JR clips up a newspaper (those are still a thing) as inspiration for this week's topics.
PUBCAST: Automated Rules and More with Andrew Foxwell
27 Jan 2017
Contributed by Lukas
Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.
PUBCAST: Facebook Live and Dynamic Ads Updates
16 Jan 2017
Contributed by Lukas
Jon invites Andrew back to the pub, and they stream this week's Pubcast live through the PHC - Elite Facebook group.
PUBCAST: A Balance Between Simplification and Complication
07 Jan 2017
Contributed by Lukas
Jon invites JR to the Pub to reflect on lessons learned in 2016.
From Nothing
05 Jan 2017
Contributed by Lukas
This is the audio version for the blog post found at jonloomer.com/entrepreneurs-from-nothing.
PUBCAST: Be Boring!
30 Dec 2016
Contributed by Lukas
Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.