The Pubcast with Jon Loomer
Episodes
PUBCAST: Rhyming, Copying and Stealing
10 Dec 2016
Contributed by Lukas
Jon welcomes JR to the pub for the final time in 2016 to discuss copying, stealing and click bait.
PUBCAST: Should Brands Get Political?
18 Nov 2016
Contributed by Lukas
Jon invites JR back to the pub and they contemplate the risks and rewards of brands getting political.
PUBCAST: Dun Dun Dun w/Andrew Foxwell
28 Oct 2016
Contributed by Lukas
Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.
PUBCAST: When Do You Quit?
14 Oct 2016
Contributed by Lukas
PUBCAST: Facebook Average Video Views Correction
30 Sep 2016
Contributed by Lukas
Jon and Andrew discuss whether the latest revelation that the average video views metric was wrong the past two years actually matters.
PUBCAST: On Fantasy Football Drafts and Campaign Creation
02 Sep 2016
Contributed by Lukas
Jon invites JR back to the show to discuss fantasy football draft strategy (why not?) and planning associated with creating the perfect campaign.
PUBCAST: 5 Year Layoff Anniversary
19 Aug 2016
Contributed by Lukas
Jon and JR reflect on five years since Jon was laid off, starting this crazy journey of his.
LOST EPISODE: The Podcast With No Name (May 22, 2012)
19 Aug 2016
Contributed by Lukas
This was the first ever episode of my podcast -- prior to it becoming the Pubcast. It originally lived only on my website without iTunes, and since th...
PUBCAST: Andrew comes up with a new jingle
05 Aug 2016
Contributed by Lukas
Jon invites Andrew Foxwell back to the pub, and all hell breaks loose...
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
01 Jul 2016
Contributed by Lukas
This is the audio version for the blog post found at http://www.jonloomer.com/2016/07/01/facebook-ad-campaign-process-build-audience-leads-conversion...
PUBCAST: Jam On It
24 Jun 2016
Contributed by Lukas
JR takes the wheel and interviews Jon on his childhood: Moving from town to town, his favorite teachers, his first jobs and breakdancing.
PUBCAST: 20% Rule, Audience Network and Lead Ad Updates
10 Jun 2016
Contributed by Lukas
Jon is forced to record twice and drink two beers with Andrew Foxwell as they discuss several updates impacting Facebook advertisers.
PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell
13 May 2016
Contributed by Lukas
Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audien...
How to Create a Facebook Ads Funnel: 2 Strategies
06 May 2016
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-funnel/
PUBCAST: On Public Speaking, Process and Baseball Analogies
28 Apr 2016
Contributed by Lukas
Jon invites JR back to the show and they find out how manybaseball analogies they can come up with to discuss public speakingand business process. Che...
PUBCAST: Jon Loomer Needs Friends
31 Mar 2016
Contributed by Lukas
JR presses Jon on his outlets outside of business, and things get a little uncomfortable...
PUBCAST: Entrepreneurship and Time Management Hell
25 Mar 2016
Contributed by Lukas
Jon discusses his struggles with time management and how he THINKS he's got it figured out now...
PUBCAST: Rethinking the Facebook Funnel with Andrew Foxwell
18 Mar 2016
Contributed by Lukas
6 Facebook Lead Ads Updates You May Have Missed
11 Mar 2016
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads-updates/
PUBCAST: John Madden is Dead
04 Mar 2016
Contributed by Lukas
Jon invites John Robinson to the pub to discuss how lack of structure may have led to an addiction -- and what he learned from it.
PUBCAST: On Entrepreneurial Depression with Chris Brogan
26 Feb 2016
Contributed by Lukas
Jon invites Chris Brogan to a depressant-free pub to discuss the serious -- yet rarely mentioned -- problems surrounding entrepreneurial depression.
PUBCAST: Creating an Immersive Experience with Andrew Foxwell
19 Feb 2016
Contributed by Lukas
PUBCAST: Membership Site Considerations (+ Bonus Track)
05 Feb 2016
Contributed by Lukas
4 Examples of an Evergreen Facebook Campaign Trigger
02 Feb 2016
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/evergreen-facebook-campaign-trigger/
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
29 Jan 2016
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/email-facebook-ad-campaigns/
PUBCAST: Establishing Reasonable Q1 Expectations
21 Jan 2016
Contributed by Lukas
Jon invites Andrew Foxwell back to the pub, and they discuss... oCPM Change Lookalike Change Q1 Expectations for Clients What to do when a campaign ...
Facebook Audience Overlap: Find Commonalities Between Audiences
15 Jan 2016
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-audience-overlap/
PUBCAST: Start Strong
08 Jan 2016
Contributed by Lukas
Jon invites his backup CEO John Robinson back to the show to discuss getting a fast start on 2016.
PUBCAST: Preparing for 2016
18 Dec 2015
Contributed by Lukas
Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year. Go here to sign up for the Foxwel...
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
15 Dec 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/
Facebook Ads Testing: The Keys to Finding Success
08 Dec 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/
PUBCAST: Exploring Simulation and Presentation
04 Dec 2015
Contributed by Lukas
Jon invites John Robinson to the pub this week!
PUBCAST: Advertising for the Holidays
20 Nov 2015
Contributed by Lukas
Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.
Facebook Custom Conversions: A Beginner's Guide
18 Nov 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions
PUBCAST: Dealing with Surprises
06 Nov 2015
Contributed by Lukas
Jon invites JR on the show and they get DEEP and introspective!
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
30 Oct 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/
PUBCAST: Should You Use Facebook Lead Ads?
25 Oct 2015
Contributed by Lukas
Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!
How to Target Your Most Loyal Website Visitors With Facebook Ads
14 Oct 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/
PUBCAST: Understanding Your Industry and How to Compete
09 Oct 2015
Contributed by Lukas
Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) a...
PUBCAST: On Honesty and Affiliate Marketing Dilemmas
02 Oct 2015
Contributed by Lukas
Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.
PUBCAST: Celebrations, Big Numbers and Big Failures
25 Sep 2015
Contributed by Lukas
Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.
PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide
18 Sep 2015
Contributed by Lukas
Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!
PUBCAST: Should Entrepreneurs Brag About Working on Holidays?
12 Sep 2015
Contributed by Lukas
PUBCAST: A Special Blab with Blab CEO
28 Aug 2015
Contributed by Lukas
PUBCAST: Should You Refresh Creative and How Often?
22 Aug 2015
Contributed by Lukas
Jon invites Andrew Foxwell on to the Pubcast this week!
No, A Landing Page Is Not Enough
14 Aug 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/
PUBCAST: Questions Via Periscope
14 Aug 2015
Contributed by Lukas
PUBCAST: So you want to be a blogger?
07 Aug 2015
Contributed by Lukas
JR puts Jon on the spot about his blogging process and how he built it up so successfully. Jon also gives a shoutout to a family friend who is going t...
The Missed Opportunity: How Brands Are Missing Out on Facebook
31 Jul 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/
See First: Facebook Gives Users Control, Make It Easier to Avoid You
24 Jul 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/
PUBCAST: Managing Client Ads and Finding Success
24 Jul 2015
Contributed by Lukas
Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important that is to success - g...
Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME
26 Jun 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/
PUBCAST: Facebook Favors More Time Spent on Stories
19 Jun 2015
Contributed by Lukas
In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.
How to Build a Brand From Scratch With the Help of Facebook
17 Jun 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/
PUBCAST: The Importance of Doing What You Love
12 Jun 2015
Contributed by Lukas
This week's Pubcast focused on the following topics: 1 Year of the Membership A New Project Importance of Doing What You Love Where I'm Going Staying...
PUBCAST: When You Get Hit By the Ball
04 Jun 2015
Contributed by Lukas
Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business th...
How Many Facebook Fans Visit Your Website or Convert?
01 Jun 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/
PUBCAST: Some Numbers Just Aren't That Important
29 May 2015
Contributed by Lukas
In this episode of the Social Media Pubcast, Jon covers the following: Some numbers just aren't that important How much do fans still matter? Stop ca...
How Much Do Facebook Fans Still Matter?
27 May 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/
Pubcast: Instant Articles and Facebook Ads Features for Small Businesses
22 May 2015
Contributed by Lukas
Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they good or bad for marketer...
Facebook Ads: 9 Factors That Impact Cost Per Conversion
20 May 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/
PUBCAST: Never Assume Anything!
15 May 2015
Contributed by Lukas
In this episode of the Pubcast, the following topics were covered: 180 Days WCA Rejected Facebook Ad Convert With Confidence Video Experiment
PUBCAST: Accountability and Asking for Help
07 May 2015
Contributed by Lukas
On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this ...
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
06 May 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/
PUBCAST: No, I Won't Follow You on Twitter (Sometimes)
30 Apr 2015
Contributed by Lukas
In this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Facebook Video Experim...
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
29 Apr 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/
PUBCAST: Time Management, the Facebook Algorithm and REACH
24 Apr 2015
Contributed by Lukas
Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorit...
PUBCAST: Reflections and Celebrations
16 Apr 2015
Contributed by Lukas
Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW...
Facebook Brings More Advertising Control to Location Targeting
15 Apr 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/
Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares
07 Apr 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/
Priority List: 13 Audiences to Target Using Facebook Ads
31 Mar 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/
PUBCAST: Roundtable at Social Media Marketing World 2015
30 Mar 2015
Contributed by Lukas
Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surp...
Facebook Organic Reach is Changing: Should Brands Share More Links?
24 Mar 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/
PUBCAST: The Construction Edition
19 Mar 2015
Contributed by Lukas
Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.
How to Find Facebook Advertising Success While Playing the Long Game
17 Mar 2015
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/
PUBCAST: Public Speaking, Motivation and Creating a Working Environment
13 Mar 2015
Contributed by Lukas
Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all come...
68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
10 Mar 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/
PUBCAST: Play the Long Game!
06 Mar 2015
Contributed by Lukas
In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers i...
Facebook Ads Relevance Score, Positive and Negative Feedback
03 Mar 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/
PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing
27 Feb 2015
Contributed by Lukas
In this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your custo...
Facebook Dynamic Product Ads: Everything You Need to Know
24 Feb 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/
PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell
19 Feb 2015
Contributed by Lukas
In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, B...
How to Create Multi-Product Facebook Ads in Power Editor
16 Feb 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/
PUBCAST: Lists, Negative Reviews and Pricing
13 Feb 2015
Contributed by Lukas
In this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to members...
The 4-Step Approach to Effective Facebook Ad Targeting
10 Feb 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/
PUBCAST: Building a Business: Pain, Claim and Gain
06 Feb 2015
Contributed by Lukas
In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integra...
No, Facebook Organic Page Reach Is Not Dead
03 Feb 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/
PUBCAST: Website Redesigns, Business Planning and Power Editor Updates
29 Jan 2015
Contributed by Lukas
Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign Why? History What? Parall...
How to Promote a Podcast with Facebook Ads
26 Jan 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/
PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell
21 Jan 2015
Contributed by Lukas
On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the follo...
Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
20 Jan 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/
PUBCAST: 6 Steps to Entrepreneurial Success
16 Jan 2015
Contributed by Lukas
Here's an overview of this episode... My Journey I don't have any regrets I could have done things differently, but I didn't — part of the journ...
Should You Use Interest Targeting of Your Organic Facebook Posts?
13 Jan 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/
Facebook Advertising and Spam, Deception, Value and Trust
12 Jan 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/
PUBCAST: Return of the Mack: Review, Resolutions and Tools
09 Jan 2015
Contributed by Lukas
Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... ...
An Experiment: Facebook Ads Don't Have to Suck
06 Jan 2015
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/
How Brands Can Maximize Facebook Organic Post Targeting by Interest
11 Dec 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/
The Ideal Naming Convention for Facebook Advertising Campaigns
08 Dec 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/
Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
08 Dec 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/
Facebook Remarketing: 8 Effective Website Custom Audience Strategies
05 Dec 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/