The Pubcast with Jon Loomer

4 Examples of an Evergreen Facebook Campaign Trigger

02 Feb 2016

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/evergreen-facebook-campaign-trigger/

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

29 Jan 2016

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/email-facebook-ad-campaigns/

PUBCAST: Establishing Reasonable Q1 Expectations

21 Jan 2016

Contributed by Lukas

Jon invites Andrew Foxwell back to the pub, and they discuss... oCPM Change Lookalike Change Q1 Expectations for Clients What to do when a campaign ...

Facebook Audience Overlap: Find Commonalities Between Audiences

15 Jan 2016

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-audience-overlap/

PUBCAST: Start Strong

08 Jan 2016

Contributed by Lukas

Jon invites his backup CEO John Robinson back to the show to discuss getting a fast start on 2016.

PUBCAST: Preparing for 2016

18 Dec 2015

Contributed by Lukas

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year. Go here to sign up for the Foxwel...

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

15 Dec 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/

Facebook Ads Testing: The Keys to Finding Success

08 Dec 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/

PUBCAST: Exploring Simulation and Presentation

04 Dec 2015

Contributed by Lukas

Jon invites John Robinson to the pub this week!

PUBCAST: Advertising for the Holidays

20 Nov 2015

Contributed by Lukas

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Facebook Custom Conversions: A Beginner's Guide

18 Nov 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions

PUBCAST: Dealing with Surprises

06 Nov 2015

Contributed by Lukas

Jon invites JR on the show and they get DEEP and introspective!

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

30 Oct 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/

PUBCAST: Should You Use Facebook Lead Ads?

25 Oct 2015

Contributed by Lukas

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

How to Target Your Most Loyal Website Visitors With Facebook Ads

14 Oct 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/

PUBCAST: Understanding Your Industry and How to Compete

09 Oct 2015

Contributed by Lukas

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) a...

PUBCAST: On Honesty and Affiliate Marketing Dilemmas

02 Oct 2015

Contributed by Lukas

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

PUBCAST: Celebrations, Big Numbers and Big Failures

25 Sep 2015

Contributed by Lukas

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide

18 Sep 2015

Contributed by Lukas

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

PUBCAST: Should Entrepreneurs Brag About Working on Holidays?

12 Sep 2015

Contributed by Lukas

PUBCAST: A Special Blab with Blab CEO

28 Aug 2015

Contributed by Lukas

PUBCAST: Should You Refresh Creative and How Often?

22 Aug 2015

Contributed by Lukas

Jon invites Andrew Foxwell on to the Pubcast this week!

No, A Landing Page Is Not Enough

14 Aug 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/

PUBCAST: Questions Via Periscope

14 Aug 2015

Contributed by Lukas

PUBCAST: So you want to be a blogger?

07 Aug 2015

Contributed by Lukas

JR puts Jon on the spot about his blogging process and how he built it up so successfully. Jon also gives a shoutout to a family friend who is going t...

The Missed Opportunity: How Brands Are Missing Out on Facebook

31 Jul 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/

See First: Facebook Gives Users Control, Make It Easier to Avoid You

24 Jul 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/

PUBCAST: Managing Client Ads and Finding Success

24 Jul 2015

Contributed by Lukas

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important that is to success - g...

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

26 Jun 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/

PUBCAST: Facebook Favors More Time Spent on Stories

19 Jun 2015

Contributed by Lukas

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

How to Build a Brand From Scratch With the Help of Facebook

17 Jun 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/

PUBCAST: The Importance of Doing What You Love

12 Jun 2015

Contributed by Lukas

This week's Pubcast focused on the following topics: 1 Year of the Membership A New Project Importance of Doing What You Love Where I'm Going Staying...

PUBCAST: When You Get Hit By the Ball

04 Jun 2015

Contributed by Lukas

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business th...

How Many Facebook Fans Visit Your Website or Convert?

01 Jun 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/

PUBCAST: Some Numbers Just Aren't That Important

29 May 2015

Contributed by Lukas

In this episode of the Social Media Pubcast, Jon covers the following: Some numbers just aren't that important How much do fans still matter? Stop ca...

How Much Do Facebook Fans Still Matter?

27 May 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/

Pubcast: Instant Articles and Facebook Ads Features for Small Businesses

22 May 2015

Contributed by Lukas

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they good or bad for marketer...

Facebook Ads: 9 Factors That Impact Cost Per Conversion

20 May 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/

PUBCAST: Never Assume Anything!

15 May 2015

Contributed by Lukas

In this episode of the Pubcast, the following topics were covered: 180 Days WCA Rejected Facebook Ad Convert With Confidence Video Experiment

PUBCAST: Accountability and Asking for Help

07 May 2015

Contributed by Lukas

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this ...

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

06 May 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

30 Apr 2015

Contributed by Lukas

In this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Facebook Video Experim...

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

29 Apr 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

PUBCAST: Time Management, the Facebook Algorithm and REACH

24 Apr 2015

Contributed by Lukas

Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorit...

PUBCAST: Reflections and Celebrations

16 Apr 2015

Contributed by Lukas

Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW...

Facebook Brings More Advertising Control to Location Targeting

15 Apr 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

07 Apr 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

Priority List: 13 Audiences to Target Using Facebook Ads

31 Mar 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

PUBCAST: Roundtable at Social Media Marketing World 2015

30 Mar 2015

Contributed by Lukas

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surp...

Facebook Organic Reach is Changing: Should Brands Share More Links?

24 Mar 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

PUBCAST: The Construction Edition

19 Mar 2015

Contributed by Lukas

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

How to Find Facebook Advertising Success While Playing the Long Game

17 Mar 2015

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

PUBCAST: Public Speaking, Motivation and Creating a Working Environment

13 Mar 2015

Contributed by Lukas

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all come...

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

10 Mar 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

PUBCAST: Play the Long Game!

06 Mar 2015

Contributed by Lukas

In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers i...

Facebook Ads Relevance Score, Positive and Negative Feedback

03 Mar 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

27 Feb 2015

Contributed by Lukas

In this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your custo...

Facebook Dynamic Product Ads: Everything You Need to Know

24 Feb 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

19 Feb 2015

Contributed by Lukas

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, B...

How to Create Multi-Product Facebook Ads in Power Editor

16 Feb 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

PUBCAST: Lists, Negative Reviews and Pricing

13 Feb 2015

Contributed by Lukas

In this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to members...

The 4-Step Approach to Effective Facebook Ad Targeting

10 Feb 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

PUBCAST: Building a Business: Pain, Claim and Gain

06 Feb 2015

Contributed by Lukas

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integra...

No, Facebook Organic Page Reach Is Not Dead

03 Feb 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

29 Jan 2015

Contributed by Lukas

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...   The Redesign Why? History What? Parall...

How to Promote a Podcast with Facebook Ads

26 Jan 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

21 Jan 2015

Contributed by Lukas

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the follo...

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

20 Jan 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

PUBCAST: 6 Steps to Entrepreneurial Success

16 Jan 2015

Contributed by Lukas

Here's an overview of this episode...   My Journey I don't have any regrets I could have done things differently, but I didn't — part of the journ...

Should You Use Interest Targeting of Your Organic Facebook Posts?

13 Jan 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

Facebook Advertising and Spam, Deception, Value and Trust

12 Jan 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

PUBCAST: Return of the Mack: Review, Resolutions and Tools

09 Jan 2015

Contributed by Lukas

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... ...

An Experiment: Facebook Ads Don't Have to Suck

06 Jan 2015

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/

How Brands Can Maximize Facebook Organic Post Targeting by Interest

11 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/

The Ideal Naming Convention for Facebook Advertising Campaigns

08 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

08 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

05 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

02 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

Happy Holidays: The Season of Failing with Facebook Ads

01 Dec 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

The Value of a Facebook Post [Experiment]

25 Nov 2014

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

It May Be Time for You to Quit Marketing on Facebook

19 Nov 2014

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

No More Promotional Posts: Facebook Will Penalize More Brand Content

17 Nov 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/

Facebook Doesn't Care About Your Reach — And Neither Do Users

12 Nov 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-unfollow/

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

05 Nov 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

27 Oct 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/

What Copyblogger Could Have Done With Its Facebook Page

20 Oct 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/copyblogger-facebook-page/

How to Drive More Website Traffic with Facebook Ads

08 Oct 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/

Facebook Power Editor: Track and Optimize for Multiple Conversions

01 Oct 2014

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/

My Story: How a Business Was Built in Three Years

29 Sep 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/business-build/

PUBCAST: Lowest Common Denominator

25 Sep 2014

Contributed by Lukas

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and...

Facebook Updates Custom Audiences TOS: No Scraping UIDs

17 Sep 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-audiences-no-scraping-uids/

How to Create Facebook Website Custom Audiences for Multiple Websites

01 Sep 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audiences-multiple-websites/

No More Click Bait: Facebook Explains How to Share Links

26 Aug 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-links-click-bait/

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

19 Aug 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-campaign-structure/

PUBCAST: So You Wanna Be a Blogger?

14 Aug 2014

Contributed by Lukas

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content.  Jon also has a special ...

No More Facebook Like-Gating: What It Means and Why You Should Care

11 Aug 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-like-gating/

8 Effective Targeting Strategies for Building Facebook Page Likes

23 Jul 2014

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-page-likes-strategies/

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

15 Jul 2014

Contributed by Lukas

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-clicks/

How Much Should You Budget for Facebook Ads?

08 Jul 2014

Contributed by Lukas

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-budget-2

PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many

26 Jun 2014

Contributed by Lukas