The Pubcast with Jon Loomer
Episodes
New BIGGER Facebook Right Hand Column Ads: What You Need to Know
24 Jun 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/
PUBCAST: Monetizing a Website: Transitioning Away From Sponsors
05 Jun 2014
Contributed by Lukas
PUBCAST: Why Facebook Page Likes Still Matter
29 May 2014
Contributed by Lukas
How to Target Facebook Users Based on the Car They Drive
21 May 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/
Core Audiences: How to Target Facebook Ads Using Behaviors
19 May 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/
PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast
15 May 2014
Contributed by Lukas
This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy What is my Theme? R...
Core Audiences: How to Target Facebook Ads Using More Demographics
12 May 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/
Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program
09 May 2014
Contributed by Lukas
This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of s...
It's Here: The Jon Loomer Digital Referral Program
08 May 2014
Contributed by Lukas
This is the audio version for the blog post found at http://jonloomer.com/program.
Advanced Facebook Ads: View Performance by Placement and Demographics
05 May 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/
Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
28 Apr 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/
PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses
25 Apr 2014
Contributed by Lukas
This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of Your Products and...
Facebook WCA: How to Create a Sales Funnel Without Email Addresses
21 Apr 2014
Contributed by Lukas
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.
PUBCAST: Chocolate and Stout: Finding a Niche within a Niche
17 Apr 2014
Contributed by Lukas
This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche Relationship Between ...
Facebook Conversion Tracking: Why Aren't the Numbers Adding Up?
14 Apr 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/
Facebook Content Strategy: Is it Better to Post at Non-Peak Times?
10 Apr 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/
PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!
03 Apr 2014
Contributed by Lukas
This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation...
Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
31 Mar 2014
Contributed by Lukas
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/
PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman
26 Mar 2014
Contributed by Lukas
This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Reaching Fans Organic...
PUBCAST: Building a Business: The Importance of Structure
20 Mar 2014
Contributed by Lukas
This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get Help Reaching Miles...
PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts
13 Mar 2014
Contributed by Lukas
This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organi...
Facebook Page Timeline Redesign: The One Important Change
12 Mar 2014
Contributed by Lukas
This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
11 Mar 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/
PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging
06 Mar 2014
Contributed by Lukas
This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Me...
New Facebook Advertising Campaign Structure: The Addition of Ad Sets
05 Mar 2014
Contributed by Lukas
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/
Facebook Did Something and Marketers Will Screw it Up
03 Mar 2014
Contributed by Lukas
This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/
PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads
27 Feb 2014
Contributed by Lukas
This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using...
PUBCAST: Making the Shift with Facebook Ads
21 Feb 2014
Contributed by Lukas
Facebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Vi...
The Death of Facebook Interest Targeting: Shifting Budget Priorities
18 Feb 2014
Contributed by Lukas
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons
13 Feb 2014
Contributed by Lukas
FACEBOOK CALL TO ACTION BUTTONS What they are Why it's a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS R...
WCA Lookalike: Target Facebook Users Similar to Website Visitors
12 Feb 2014
Contributed by Lukas
This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
12 Feb 2014
Contributed by Lukas
This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like h...
PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)
07 Feb 2014
Contributed by Lukas
SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn't make it. Use it as motivati...
PUBCAST: Website User Custom Audience - HUGE News!
31 Jan 2014
Contributed by Lukas
Topics: Website User Custom Audience (HUGE!) Why you shouldn't build a business entirely through Facebook You're more than a marketer Continuing t...
PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
24 Jan 2014
Contributed by Lukas
Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, P...
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
16 Jan 2014
Contributed by Lukas
Is Facebook Organic Reach under reported? My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook abou...
PUBCAST: 14 Goals You Should Implement in 2014
10 Jan 2014
Contributed by Lukas
COACHING -jonloomer.com/coach LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Fa...
PUBCAST: Closing Out The Year in Style
20 Dec 2013
Contributed by Lukas
My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% rea...
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
13 Dec 2013
Contributed by Lukas
Pull up a barstool! Here's this week's show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITH...
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
04 Dec 2013
Contributed by Lukas
Pull up a barstool! Here are this week's show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social...
PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
22 Nov 2013
Contributed by Lukas
Pull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into m...
PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
07 Nov 2013
Contributed by Lukas
Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually ...
PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow
31 Oct 2013
Contributed by Lukas
Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner ...
PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress
24 Oct 2013
Contributed by Lukas
Pull up a barstool! Here's this week's show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Po...
PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
18 Oct 2013
Contributed by Lukas
Pull up a barstool! Here's this week's show notes: 11) New Featured User Question Segment -If I could interview Mark Zuckerberg and he wo...
PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
11 Oct 2013
Contributed by Lukas
Show Notes for this week's Pubcast: Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome - Subscribe via iTunes - Review the ...
PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson
03 Oct 2013
Contributed by Lukas
Pull up a barstool and pop a bottle! On this week's Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss t...
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman
26 Sep 2013
Contributed by Lukas
Pull up a barstool and pop a bottle! On this week's Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news a...
PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
20 Sep 2013
Contributed by Lukas
Pull up a barstool! On this week's episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, disc...
PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!
11 Sep 2013
Contributed by Lukas
Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies a...
PUBCAST: Secrets, Strategies and Sales with Amy Porterfield
05 Sep 2013
Contributed by Lukas
Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar a...
PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan
30 Aug 2013
Contributed by Lukas
Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics ...
PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com
21 Aug 2013
Contributed by Lukas
Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projec...
PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter
15 Aug 2013
Contributed by Lukas
Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies...
PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes
08 Aug 2013
Contributed by Lukas
Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story ...
PUBCAST: Geeking Out with Andrew Foxwell
02 Aug 2013
Contributed by Lukas
This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the ...
PUBCAST: New Training Course: FB Marketing Advanced University
24 Jul 2013
Contributed by Lukas
Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course...
PUBCAST: Welcome to the Social Media Jungle with Jason Miller
19 Jul 2013
Contributed by Lukas
Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics d...
PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen
12 Jul 2013
Contributed by Lukas
Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Soci...
PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith
05 Jul 2013
Contributed by Lukas
Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered: Ho...
PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur
28 Jun 2013
Contributed by Lukas
My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this we...
PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan
21 Jun 2013
Contributed by Lukas
Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search. Here are a few of the top...
PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown
14 Jun 2013
Contributed by Lukas
This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sle...
PUBCAST: Unique Facebook Content Publishing Strategies with Josh Parkinson
07 Jun 2013
Contributed by Lukas
Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. J...
PUBCAST: 4 Steps to Going Mobile with Jamie Turner
31 May 2013
Contributed by Lukas
Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast,...
PUBCAST: How to Get People Talking About Your Brand with John Haydon
24 May 2013
Contributed by Lukas
John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an ...
PUBCAST: The Best Social Media Marketing Tools with Ian Cleary
17 May 2013
Contributed by Lukas
Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools t...
PUBCAST: Crushing Facebook Marketing ROI with Blake Jamieson
10 May 2013
Contributed by Lukas
Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On t...
PUBCAST: Exploring Facebook EdgeRank -- with Chad Wittman
03 May 2013
Contributed by Lukas
Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubca...
PUBCAST: Facebook Changes and the Power of Contests -- with Andrea Vahl
26 Apr 2013
Contributed by Lukas
This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot to...
PUBCAST: Advanced Facebook Ad Targeting -- with Dennis Yu
19 Apr 2013
Contributed by Lukas
Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools th...
PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format
12 Apr 2013
Contributed by Lukas
The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think! In this week's Pubcast, I drink at...
PUBCAST: Content Warfare and the Battle for Attention -- with Ryan Hanley
05 Apr 2013
Contributed by Lukas
Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan l...
PUBCAST: The Moneyball of Social Media Marketing
29 Mar 2013
Contributed by Lukas
Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball...
PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi
15 Mar 2013
Contributed by Lukas
Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: ...
PUBCAST: Business Bootstrapping and the New Facebook News Feed -- with David Foster
08 Mar 2013
Contributed by Lukas
David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit ...
PUBCAST: The Facebook Marketing Metrics that Matter -- with Blake Jamieson
01 Mar 2013
Contributed by Lukas
Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is tak...
PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown
22 Feb 2013
Contributed by Lukas
World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me...
PUBCAST: Tricks to Getting Into the News Feed -- with Josh Parkinson of PostPlanner
15 Feb 2013
Contributed by Lukas
Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh...
PUBCAST: Comments and Social Shares are Overrated -- with Marcus Sheridan (Episode #35)
07 Feb 2013
Contributed by Lukas
Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discu...
PUBCAST: Social Media Examiner Top 10: The 7 Turning Points
01 Feb 2013
Contributed by Lukas
Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, re...