Like the Wind magazine's Simon Freeman on 'niche-ification' and sustainable indie magazine publishing

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Recorded13 Oct 2025

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Show notes

This week's guest on The Publisher Podcast is Simon Freeman, Publisher at Like the Wind, a quarterly print magazine dedicated to exploring the culture, history and social issues in the world of running. They are also a blueprint for sustainable indie magazine publishing. Simon spoke to Peter as part of the research and writing for Inside the Print Revival, our report on why print magazines are making headlines again. In this episode, Simon talks about 'niche-ification'; how it's okay that not every runner is a potential Like the Wind reader, how social media helps sell magazines as a marketing tool, but also as a catalyst for readers returning to analogue media. Download our free report exploring the print revival here.

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