Media Voices: Women's Health editor in chief Claire Sanderson on defying circulation trends

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Recorded29 Oct 2018

Publisherfeed.podbean.com ↗

Handlerec:7201959

Show notes

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine's circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future. In the news round-up the team discuss Apple's invention of something called a 'human editor', Twitter's return to profitability and Refinery29's refining of its publishing strategy. A maudlin Chris derails the round-up with a philosophical question.

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