Book Review: The Challenger Sale

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Recorded06 Jun 2016

Publisherprecisionlender.libsyn.com ↗

Handlerec:13775277

Show notes

When it comes to sales, it makes sense that relationship-builders perform better than others, right? In The Challenger Sale, Brent and Matthew Dixon Adamson argue that the sales people who challenge and educate their customers have more success than relationship-builders. Jim Young and Dallas Wells review the book and discuss how it relates to the banking industry.

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