Customer Success for Bankers

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Source

Recorded04 Apr 2016

Publisherprecisionlender.libsyn.com ↗

Handlerec:13775286

Show notes

Dallas and Jess explain the concept of customer success, how it works for PrecisionLender, and why it is so important in the Saas business. But, the economics (low margin but high volume, high cost of customer acquisition, losses in year 1, importance of lifetime value and need to minimize churn) also apply to banking, so bankers should take some of those same concepts and apply them to their business.

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