Timmu Tõke is the CEO and Co-Founder of Ready Player Me - the cross-game avatar platform for the metaverse. Timmu has been working on 3D design, virtual reality and the metaverse for more than 8 years becoming a true pioneer in avatars for the metaverse, a space that exploded in 2021.In this episode we talk all things metaverse, the unique positioning of Ready Player Me in it. We also talk about user experience, business models, global brands and opportunities in the metaverse. Finally we talk centralised vs. decentralised approaches to the metaverse and the current and potential role of Meta.The topics covered in this episode with Timestamps[02:50] - INTRODUCTION AND THE METAVERSECreating transferable avatars across 1000s of metaverse worldsGetting married on the metaverseHow people choose what to look like on the metaverseAccessibility of the metaverseConnectivity of the gaming worldWhat skills do you need to build something on the metaverse[12:25] - META AND ZUCK’S INFLUENCE ON THE METAVERSE ADOPTIONTrying to be THE metaverseClosed vs. open metaverseWinning the hardware game[14:25] - ON USER EXPERIENCE IN THE METAVERSEIncreasing importance of immersive devices (AR/VR)Building open worlds for interconnectivityConnecting different games and different blockchains - the challenge[17:00] - ON THE BUSINESS USE CASES OF THE METAVERSEBuying digital items for your avatar and using across gamesProductivity and meetings apps as a big marketRunning virtual education activitiesThe value of VR business meetings[20:35] - THE ORIGINS AND BUSINESS MODEL OF READY PLAYER MEStarting from hardware and 3D printingBusiness model of Readyplayer.mePay to win vs. pay to flexSocial aspect of gaming for the kids[27:40] - GETTING DEALS WITH GLOBAL BRANDS AND SCALINGBeing overwhelmed with demandFocus on onboarding developersEarly to the gameThe more self-service the betterWorking with blockchain projectsMaking a difficult problem simple[31:20] - ON MAINTAINING EDGE OVER COMPETITORSYears of practical experienceHigh network effectOpen platformsOwning the end-user[36:30] - BRANDS TO FOLLOW AND OPPORTUNITIES IN THE METAVERSENike+ArtifactAdidasPeople are building metaverse from anywhere - decentralizationMeta and who will win the platform race To reach out to Timmu use: LinkedinWebsite: https://readyplayer.me/Find out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/Support for this episode comes from Venetor > https://www.venetor.co/ ===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness The full interview with Timmu is available NOW on Apple Podcasts, Spotify, and Google Podcasts Support the show

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