It turns out that going after a feeling is more powerful than pursuing an outcome (blame the researchers). We want a new van not because the seats fold flat but because of how it makes us feel - secure and safe, for example. This is true for our outcome goals, too - we want the title because of how we will feel when we get it. There’s also a “predictability factor” that plays a role. Let’s unpack all of this! Really like this episode? Say thanks with a coffee or slice of pizza! https://www.buymeacoffee.com/theqcoach Got a question for me? Or a topic idea? You can even be anonymous. Drop me a note: https://www.theqcoach.com/askQ Don't forget, if you want more support, check out the Q-membership! https://www.theqcoach.com/q-membership The planner is out!! WooHoo! https://www.theqcoach.com/dogged Get on my email list: https://www.theqcoach.com/fb-sign-up-page Music by Alex_MakeMusic from Pixabay.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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