EXCLUSIVE: How Adidas Took On Nike In The Shoe Wars

episode

The Real Science of Sport Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

Maris Kreizman reads "To Save Free Enterprise, Books Must Die" 6 min · 23 Sep 2026 · In Your Spare Time: From the Blog of Ursula K. Le Guin

7AM ET 09/23/2026 Newscast 3 min · 23 Sep 2026 · Fox News Hourly Update

BravoAndy and Bronwyn’s Fanny (Headlines) 1h 0m · 23 Sep 2026 · Two Ts In A Pod with Teddi Mellencamp and Tamra Judge

MIT Dethrones Princeton as America’s Top School & The Viral Debate Over Bringing Iced Coffee to Job Interviews 30 min · 23 Sep 2026 · Morning Brew Daily

US diesel dilemma 6 min · 23 Sep 2026 · Wall Street Breakfast

The Great Autumn International Break of 2026™ 50 min · 23 Sep 2026 · Football Ramble

Report any issue

Source

Recorded07 Jun 2022

Publisherfeeds.acast.com ↗

Handlerec:11289899

Show notes

The team take a critical look at an interview with Simon Lockett, Global Category Director of Running Footwear at adidas. Simon and his team are involved in the overall strategy, product creation, and go-to-market approach for a number of franchises including ADIZERO racing footwear and the Duramo franchise. He works together with a team of expert product managers who work alongside design and development to produce the world’s fastest running shoes. But have adidas succeeded in taking on Nike and were they sent into panic mode when the US giant released the first super shoe back in 2016? Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in