On the first podcast for 2026 I am joined by Jason Lennie the founder and director of Beyond the Ledge Brand Agency. Jason is a brand strategist and storyteller with more than 15 years’ experience across marketing, design, web and publishing. Since founding his brand studio in 2009 Jason has expanded his expertise through running a print and promotions franchise. Jason talks to me about the differing offerings or strands that sit under the umbrella of his businesses service offerings and how with a dose of reflection over the Christmas break led him to some important deep-seated realisations about the pillars of his business, their importance and how they tended to compete for attention with his target marketing. Jason talks me through his process of getting really clear about what he does and how he presents that story to his potential customers. As a result of these reflections Jason realised the power of combining Ledge Brand Agency and Beyond the Ledge Press into one cohesive whole under the moniker ‘Beyond the Ledge’. There are some interesting insights in his thinking and the reasons behind the consolidation. I think these insights will be of value to many business owners in 2026 and beyond in bringing clarity around positioning of your brand and positioning of your service offering within the services market. Jason is a super intelligent creative and I really enjoyed talking with him. His creative streak also spills over into comic books which sees him acting as Editor of the New Zealand Comics Anthology. Jason is a true creative and I found our chat inspiring.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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