Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights. Tune in to learn: What the point of Google Search Console is Why you should set up your Google Search Console account How to find out if your site has been crawled and indexed What to do when you have 500 errors What data you can get out of Google Search Console about mobile usability What Core Web Vitals are How to keep track of your keywords with Google Search Console How to see what backlinks are driving traffic to you Sally's top tips for getting the most out of Google Search Console Useful resources: Google Search Console Lighthouse Keywords Everywhere Bing Webmaster Tools Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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