Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking. Tune in to learn: What Google has recently changed in the SERPs that impacts ecommerce businesses How to be featured in Google's SERP organic shopping carousel What impacts your ability to appear in the carousel How product reviews can help boost your visibility How labels can help you advertise your sales in Google Merchant Center How you can reduce your workload and optimise your products How Google's brand knowledge panel works Jason's advice for ecommerce stores trying to build up their brand entity How important category pages are, and why you should focus on them. Useful resources: SEO-Friendly Product Description Template Google Merchant Center Ecommerce SEO in 2025 with Louis Smith (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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