The Recipe For SEO Success Show
Episodes
How To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)How To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)
08 Jun 2021
Contributed by Lukas
Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we've started our journey we ...
WordPress Websites: Sidestepping the Common Mistakes with Tony Cosentino (TECHIE)
25 May 2021
Contributed by Lukas
WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You ...
Shopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett
11 May 2021
Contributed by Lukas
Common mistakes that will drag down your conversions So perhaps you're a new business considering taking the plunge into the Shopify pool. Or maybe yo...
TikTok for Business (and the Reels alternative) with Dawn Lewis (NEWBIE)
27 Apr 2021
Contributed by Lukas
Using short, snappy videos to your advantage Tik Tok. It's the widely talked about short-form video sharing platform. Most think it's for bright youn...
SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)
13 Apr 2021
Contributed by Lukas
SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patte...
Dissecting the Search Engine Results Page with Alan Bleiweiss (NEWBIE)
30 Mar 2021
Contributed by Lukas
What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what...
Clubhouse: The Ultimate Guide (NEWBIE)
16 Mar 2021
Contributed by Lukas
How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and...
Confessions of an SEO Agency founder with Alex Cleanthous (NEWBIE)
02 Mar 2021
Contributed by Lukas
Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise...
Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY)
16 Feb 2021
Contributed by Lukas
Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with t...
BONUS EP: What happens if Google leaves Australia?
14 Feb 2021
Contributed by Lukas
Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren't happy a...
Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE)
02 Feb 2021
Contributed by Lukas
How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And ma...
Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)
19 Jan 2021
Contributed by Lukas
Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I'm over it, the world and their rabbit...
Grappling Google My Business with Daniel Lamb (NEWBIE)
05 Jan 2021
Contributed by Lukas
Simple changes to deliver more customer engagement By now I'm guessing you've probably heard of Google My Business, it's Google's free listing for all...
Understanding Google's Web Speed Report with Peter Macinkovic (TECHIE)
15 Dec 2020
Contributed by Lukas
Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to w...
Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE)
01 Dec 2020
Contributed by Lukas
Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers?...
How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE)
17 Nov 2020
Contributed by Lukas
Keeping Customers On The Line After You've Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jump...
How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE)
03 Nov 2020
Contributed by Lukas
Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, ...
REALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY)
29 Sep 2020
Contributed by Lukas
It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of m...
Paid Advertising: How To Use Multiple Platforms To Increase Your Sales with Ilana Wechsler (TECHIE)
15 Sep 2020
Contributed by Lukas
How to set up the right online campaign for your business Ads – they're inescapable. I read once that the average person sees 5000 ads every single...
How To Dramatically Increase Your Ecommerce Sales with Brynley King (NEWBIE)
01 Sep 2020
Contributed by Lukas
Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyebal...
Grow Your Youtube Channel Through SEO with Tom Martin (TECHIE)
18 Aug 2020
Contributed by Lukas
You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of enterta...
2020 eCommerce SEO Trends You Can't Afford To Ignore with Mez Homayunfard (TECHIE)
04 Aug 2020
Contributed by Lukas
Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like...
Your Brand SERP is Your New Business Card with Jason Barnard (NEWBIE)
21 Jul 2020
Contributed by Lukas
Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. When we find n...
The five Cs of Personal Branding with Kat Elizabeth (NEWBIE)
07 Jul 2020
Contributed by Lukas
Get your head in the game so you can maintain your brand integrity Personal branding is scary. You don't want to step out from behind your brand. And ...
Reality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pond (REALITY)
23 Jun 2020
Contributed by Lukas
Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used s...
Schema Secrets Revealed with Shay Ohayon (NEWBIE)
09 Jun 2020
Contributed by Lukas
Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It's that time again. SCHEMA TIME. Yes, we're here for ...
10 small biz digital marketing mistakes – and how to avoid them with Louisa Dahl (NEWBIE)
27 May 2020
Contributed by Lukas
Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants,...
Reality SEO: Anu Sawhney: Learning to stand on your SEO feet (REALITY)
13 May 2020
Contributed by Lukas
Learning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots ...
Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY)
21 Apr 2020
Contributed by Lukas
How Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good an...
How to do SEO without the fancy tools with Saijo George (NEWBIE)
15 Apr 2020
Contributed by Lukas
Tool free SEO for the budget conscious One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs,...
Webinar 101: How webinars can boost your business with Omar Zenhom (NEWBIE)
01 Apr 2020
Contributed by Lukas
How to make webinars your number one lead generation tool Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they w...
What happens when everybody's website is fixed with Jono Anderson (NEWBIE)
17 Mar 2020
Contributed by Lukas
Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually t...
How to win featured snippets: the Ultimate Guide with Britney Muller (NEWBIE)
03 Mar 2020
Contributed by Lukas
Featured snippets, some love them, some hate them. For some, they're a chance to grab position zero and end up at the tipperty top of the Google resul...
How to launch and run a successful online course with Sam Winch (NEWBIE)
18 Feb 2020
Contributed by Lukas
And why great courses are not passive, they're supportive People say that everyone has one good book in them. Can we also say this of ecourses? Can an...
Reality SEO: Amy Annetts: How to be a truly holistic marketer (REALITY)
04 Feb 2020
Contributed by Lukas
Or, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for ...
Reality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand. (REALIITY)
21 Jan 2020
Contributed by Lukas
How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital market...
Digital Marketing Predictions for 2020 (NEWBIE)
13 Jan 2020
Contributed by Lukas
My low down on what's coming our way this year Today I've dusted off my crystal ball and I'm sharing my predictions for how the digital will develop i...
Introduction to Series 2
28 Nov 2019
Contributed by Lukas
In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast Series 2 is going to be bigger, better and a...
How Agencies can suck less with Mathew Cocciardi (NEWBIE)
17 Sep 2019
Contributed by Lukas
Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories. Of people being bamboozled, misled, ripped off and left w...
International SEO: A beginner's guide with Nitin Manchanda (TECHIE)
25 Jun 2019
Contributed by Lukas
Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identif...
What's your number one digital marketing tip? (NEWBIE)
18 Jun 2019
Contributed by Lukas
I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and ask...
Bing Introduction with Fabrice Canel (NEWBIE)
04 Jun 2019
Contributed by Lukas
Why you shouldn't ignore this search engine Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.c...
Crawl efficiency: How to help Google slip through your site with David Pagotto (NEWBIE)
14 May 2019
Contributed by Lukas
Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter dow...
Digital Marketing Q&A with Rand Fishkin (NEWBIE)
30 Apr 2019
Contributed by Lukas
I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on...
From Storytelling to Selling: Developing a Full Funnel Video Strategy with Ben Amos (NEWBIE)
16 Apr 2019
Contributed by Lukas
How having a solid video strategy can turn your stories into sales Video has been around long enough now that people have cottoned on to it being a gr...
Influencer Marketing: A beginners how to guide with Jeff Bullas (NEWBIE)
31 Mar 2019
Contributed by Lukas
How to find influencers and make them work for your business. You might have heard the term influencer marketing.You might think all it involves is ho...
The Ultimate Content Marketing Q&A with Tim Soulo from Ahrefs: Episode 2 (NEWBIE)
12 Mar 2019
Contributed by Lukas
How Tim deals with haters and what he'd change about Ahrefs So in this second part of the Tim Soulo interview, we are moving away from talking about c...
The Ultimate Content Marketing Q&A with Tim Soulo from Ahrefs: Episode 1 (NEWBIE)
05 Mar 2019
Contributed by Lukas
Also, why Tim is going to live in the woods and work on his beard Content marketing is something we know we should all do, but it's so overwhelming ma...
Reality SEO: Andrew Lau: The secret to my skyrocket SEO Success (REALITY)
12 Feb 2019
Contributed by Lukas
How SEO made Andrew a better copywriter and a better dad. In the Reality SEO series I interview REAL LIFE HUMANS who've worked hard to learn more abou...
KonMari your site structure With Marieke Van de Rakt (NEWBIE)
05 Feb 2019
Contributed by Lukas
Make your site easier for customers and Google Gods to navigate Many people think of SEO as an afterthought. You build your website and then smear a t...
Reality SEO: Josie Brown: Do WordPress Developers REALLY need to know SEO? (REALITY)
22 Jan 2019
Contributed by Lukas
In the Reality SEO series I interview REAL LIFE HUMANS who've transformed their businesses with simple digital marketing and SEO techniques.Included i...
SEO in 2019: The essential guide with Cyrus Shephard (NEWBIE)
08 Jan 2019
Contributed by Lukas
Cyrus Shepard gives the inside scoop on Search for 2019 It's been a busy year in SEO land. With more algorithm updates than you can shake a stick at. ...
Using Google Tag Manager with Nik Cree (TECHIE)
18 Dec 2018
Contributed by Lukas
How Google Tag Manager can make your life easier Google Tag Manager is every data lovers best friend. It's been around for a while but many of us shy ...
Reality SEO: Dom Kimber How I realised that SEO was not beyond my grasp (REALITY)
11 Dec 2018
Contributed by Lukas
Real life business owners explain their Digital Marketing secrets Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build ...
What is Google Optimise and why use it?: Q+A with Olga Summerhayes (NEWBIE)
20 Nov 2018
Contributed by Lukas
Olga shares the ins and outs of Google Optimise Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plen...
Reality SEO - Donna Webeck: Niching for more client calls (REALITY)
13 Nov 2018
Contributed by Lukas
Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digi...
Advanced Keyword Research techniques: Q+A with Dido Grigorov (TECHIE)
06 Nov 2018
Contributed by Lukas
Dido Grigorov shares his advanced tactics for keyword research Keyword research is essential to SEO, there ain't no ifs or buts about it. However keyw...
Reality SEO – Paula Glynn: Understanding your clients to increase traffic (REALITY)
23 Oct 2018
Contributed by Lukas
Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their ...
Content Marketing: Basic to Advanced Techniques with Shannon Morrison (NEWBIE)
16 Oct 2018
Contributed by Lukas
Shannon Morrison reveals the best kept content marketing secrets Content marketing can feel overwhelming, there's so much you can do, but what should ...
Reality SEO – Kate Merryweather: Reducing speed to capture more leads (REALITY)
02 Oct 2018
Contributed by Lukas
Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their ...
Yoast: Your questions answered with Joost de Valk (NEWBIE)
01 Oct 2018
Contributed by Lukas
Joost gives us the low down on Yoast and what's coming in the future. Yoast is my favourite SEO plugin for WordPress. I use it on all my business webs...
Reality SEO - Jenny De Lacy: Usability for better conversion (REALITY)
04 Sep 2018
Contributed by Lukas
Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podca...
Practical Schema implementation: Q+A with Nikola Minkov (TECHIE)
04 Sep 2018
Contributed by Lukas
Nikola Minkov shares his best tips for implementing Schema Schema. When I first heard about Schema I could feel the terror from my chest to the bottom...
Local SEO: Q+A with Tim Capper (NEWBIE)
14 Aug 2018
Contributed by Lukas
Tim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What...
Update: What next for the Recipe Podcast? (UPDATE)
25 Jul 2018
Contributed by Lukas
Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts. They have money, high production values, tea...
10 easy ways to improve your Mobile Optimisation for beginners with Tom Casano (NEWBIE)
19 Jun 2018
Contributed by Lukas
Practical tips for normal humans As you'll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index. So what d...
Voice Search: What is it and how to make it work for your business with Eric Enge (NEWBIE)
23 May 2018
Contributed by Lukas
Learn the ins and outs of voice search and the potential for your business Voice search is a speech recognition technology that allows users like you ...
GOOGLE Q&A with John Mueller (NEWBIE)
07 May 2018
Contributed by Lukas
We get the inside track from Google themselves Google, it's a mystery - right? What the hell to they want from us? What fiery hoops must we force our ...
Mobile First with John Mueller (NEWBIE)
09 Apr 2018
Contributed by Lukas
Best practices and what it means for your business website On Monday, March 26, 2018 Google announced that after a year and a half of careful experime...
PR: Using the media to boost SEO with Mez Homayunfard (NEWBIE)
05 Mar 2018
Contributed by Lukas
How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep...
Site migrations: How not to lose your rankings with Jason Mun (TECHIE)
19 Feb 2018
Contributed by Lukas
Top tips on how to make your migration stress free Okay, so it's time to make big changes to your website. Perhaps you want to move to a new platform....
Domain Authority: is it a big fat lie? With Ross Tavendale (TECHIE)
05 Feb 2018
Contributed by Lukas
What it is, why it's helpful and if it's even real. So if you're been studying SEO for any period of time you're likely to have come across the phrase...
Social media: Does social media help SEO; the definitive answer with Craig Campbell (NEWBIE)
22 Jan 2018
Contributed by Lukas
Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search En...
Forget AMP. Make fast sites! with Jon Henshaw (TECHIE)
09 Jan 2018
Contributed by Lukas
Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It's been around for a time, and while s...
BONUS: My 2018 SEO predictions (Newbie)
03 Jan 2018
Contributed by Lukas
Today, I want to talk about my SEO predictions for 2018. What's going to happen in the world of Google? What should you as business owners, blo...
Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE)
12 Dec 2017
Contributed by Lukas
And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, plac...
Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE)
22 Nov 2017
Contributed by Lukas
Hacks and tips on creating a super smooth funnel We all know how important our landing pages are. The internet is full of articles hacks and tips on h...
DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE)
31 Oct 2017
Contributed by Lukas
How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podc...
Wix versus WordPress: which is better? (NEWBIE)
12 Sep 2017
Contributed by Lukas
I compare cost, designer, optimisation and more If there's one thing I get asked by my SEO students at least once a week, it's 'Are Wix websites any g...
Duplicate content: how to find it, fix it and does it really matter? (NEWBIE)
22 Jun 2017
Contributed by Lukas
Let's bust the myths and focus on fixes The words "duplicate content penalty" strike fear in the hearts of business owners. And there are a lot of myt...
Facebook optimisation: Understanding the Facebook news feed algorithm with Marie Page (NEWBIE)
04 Apr 2017
Contributed by Lukas
AboutHow to get your content seen without paying for ads Facebook - it's the social media platform we love to hate. Business page owners will know the...
SPEED: How to speed up your sluggish website with Vahe Arabian (TECHIE)
07 Mar 2017
Contributed by Lukas
Create faster site that Google can't help but love We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. ...
Content Marketing: 10 easy tactics for beginners with James Norquay (NEWBIE)
21 Feb 2017
Contributed by Lukas
How to boost awareness and sales without selling So today we're talking all about content marketing, how to use blogs, videos, graphics and other medi...
ASK GOOGLE: Q&A with John Mueller (NEWBIE)
24 Jan 2017
Contributed by Lukas
What does Google have planned for 2017? We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human...
Google Penalties: The facts from an insider with Andre Weyher (BASIC)
17 Jan 2017
Contributed by Lukas
Andre Weyher shares his advice and tips on how to avoid and deal with penalties Google Penalties, two words that strike fear into the hearts of Small ...
Backlinks: What to do when good links go bad with Sha Menz (TECHIE)
10 Jan 2017
Contributed by Lukas
A chat with SEO expert Sha Menz In this week's podcast we're talking about links, but not just any old links. BAD LINKS and we're going to explain –...
Google My Business: tips and strategies to boost your business with Tim Capper (NEWBIE)
06 Dec 2016
Contributed by Lukas
Tim Capper shares his Google My Business wisdom Google My Business, we all know it's an awesome way to promote your business locally, but why does it ...
SEO TOOLS: The good, the bad and the crappy! With Aidan McCarthy (TECHIE)
22 Nov 2016
Contributed by Lukas
Which is the best tool for small business DIY SEOers? In today's episode taking a look at some of the popular SEO tools on the market. Not with our SE...
Usability and SEO: Optimising your website to nurture customers with Woj Kwasi (NEWBIE)
31 Oct 2016
Contributed by Lukas
How to improve user experiences and convert more customers In today's episode we're talking all about optimising your website to make it a better expe...
eCommerce SEO: 6 silly mistakes you should avoid with Aaron Agius (NEWBIE)
25 Oct 2016
Contributed by Lukas
Tips and tactics to improve your online store SEO On today's podcast, we're talking about some of the mistakes the ecommerce store owners make with th...
My SEO Story: How I succeeded in SEO and how you can too (STORY)
18 Oct 2016
Contributed by Lukas
A true story of my SEO failures and successes I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my list...
Dodgy SEO: 6 tricks that might put you in Google's bad books with Andrew Raso (NEWBIE)
27 Sep 2016
Contributed by Lukas
Why these old blackhat SEO tactics are not a good idea Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies u...
Google AMP for Small Business with Dawn Anderson (NEWBIE)
14 Sep 2016
Contributed by Lukas
Why Google AMP should be at the top of your SEO to do list Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile sear...
Schema explained with Tony McCreath (TECHIE)
07 Sep 2016
Contributed by Lukas
How structured data can help your website rank In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make y...
WordPress SEO with Peter Mead (NEWBIE)
24 Aug 2016
Contributed by Lukas
Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes. Tune to learn:...
Rand Fishkin: SEO for small business (NEWBIE)
10 Aug 2016
Contributed by Lukas
Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful smal...
Barry Schwartz: Getting to grips with Google (TECHIE)
10 Aug 2016
Contributed by Lukas
Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consulta...
Neil Patel: Content marketing made easy (NEWBIE)
10 Aug 2016
Contributed by Lukas
Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Qui...