The Recipe For SEO Success Show
Episodes
Farewell and my final 5 SEO tips
24 Mar 2026
Contributed by Lukas
Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've ...
FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin
17 Mar 2026
Contributed by Lukas
What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Succes...
How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)
06 Jan 2026
Contributed by Lukas
Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search...
WordPress SEO in 2025 with Tony Cosentino (EXPERT)
11 Nov 2025
Contributed by Lukas
Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and adv...
How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
05 Nov 2025
Contributed by Lukas
Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invi...
AI SEO Snippet 5: Schema and AI SEO
28 Oct 2025
Contributed by Lukas
So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentin...
AI SEO Snippet 4: Shopify ChatGPT integration
21 Oct 2025
Contributed by Lukas
Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping stra...
AI SEO Snippet 3: AI SEO and EEAT
14 Oct 2025
Contributed by Lukas
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If yo...
AI SEO Snippet 2: Where do LLMs get their data from?
07 Oct 2025
Contributed by Lukas
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right...
AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained
01 Oct 2025
Contributed by Lukas
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding...
Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino
30 Sep 2025
Contributed by Lukas
Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony...
Ten things I'd never do on Shopify with Kerri Bennett (EXPERT)
16 Sep 2025
Contributed by Lukas
Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my V...
After AI: Making search agnosticism new again with Jessica Goode (NEWBIE)
19 Aug 2025
Contributed by Lukas
Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's ...
How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE)
05 Aug 2025
Contributed by Lukas
Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for...
How SEO has changed with AI with Matthew Forzan (NEWBIE)
22 Jul 2025
Contributed by Lukas
How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the ...
REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light
08 Jul 2025
Contributed by Lukas
Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average busines...
Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE)
20 May 2025
Contributed by Lukas
Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast...
How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE)
06 May 2025
Contributed by Lukas
Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate...
Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE)
22 Apr 2025
Contributed by Lukas
Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital ki...
Why your pop-ups need to pop off (TOON TIP)
08 Apr 2025
Contributed by Lukas
It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's...
SEO without Backlink outreach with Nik Ranger (NEWBIE)
25 Mar 2025
Contributed by Lukas
If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people...
Marketing my bookshop (TOON TIP)
18 Mar 2025
Contributed by Lukas
If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm ...
How to show up better in local search results with Greg Gifford (NEWBIE)
11 Mar 2025
Contributed by Lukas
Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for loca...
How long does it really take for SEO to work? (TOON TIP)
04 Mar 2025
Contributed by Lukas
It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers ...
Women in SEO with Georgia Tan (NEWBIE)
25 Feb 2025
Contributed by Lukas
When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only f...
Understanding E.E.A.T. (TOON TIP)
18 Feb 2025
Contributed by Lukas
Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and ...
How to rank in Google AI Overviews (TOON TIP)
28 Jan 2025
Contributed by Lukas
In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your w...
Ecommerce SEO in 2025 with Louis Smith (NEWBIE)
23 Jan 2025
Contributed by Lukas
Keeping your customers click-happy What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the bro...
How to use ChatGPT for SEO (TOON TIP)
14 Jan 2025
Contributed by Lukas
It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock,...
SEO Predictions for 2025 with Brogan Renshaw (NEWBIE)
07 Jan 2025
Contributed by Lukas
What's important to Google this year So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a l...
We're back
06 Jan 2025
Contributed by Lukas
Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you...
Toon Update: Podcast on pause
29 Apr 2024
Contributed by Lukas
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly becaus...
Why your products don't rank on Google with Patrick Rice (NEWBIE)
02 Apr 2024
Contributed by Lukas
How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last...
Can you focus your SEO on just one page? (TOON TIP)
19 Mar 2024
Contributed by Lukas
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with eas...
REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store
05 Mar 2024
Contributed by Lukas
There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk ...
EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)
20 Feb 2024
Contributed by Lukas
Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I'm gonna be honest, I...
How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)
06 Feb 2024
Contributed by Lukas
Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our human...
SEO for new websites; the first steps (TOON TIP)
16 Jan 2024
Contributed by Lukas
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and ...
SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE)
02 Jan 2024
Contributed by Lukas
So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's com...
Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)
21 Nov 2023
Contributed by Lukas
Taking testing one step at a time Do you ever wonder how effective your site's SEO is? You've put all this time and effort into finding effective ke...
4 most common website issues (TOON TIP)
07 Nov 2023
Contributed by Lukas
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with eas...
REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand
24 Oct 2023
Contributed by Lukas
Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my r...
How much should SEO cost? (TOON TIP)
10 Oct 2023
Contributed by Lukas
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with eas...
Being green online with Ray Pastoors (NEWBIE)
19 Sep 2023
Contributed by Lukas
Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post...
6 ecommerce SEO questions answered (TOON TIP)
05 Sep 2023
Contributed by Lukas
So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with...
Google Search Console 101 with Sodiq Ajala (Newbie)
22 Aug 2023
Contributed by Lukas
Setting up a website is not a one-off process. In many ways, it's like having a plant. Building your website and optimising it to be found is like...
How to improve your local SEO (TOON TIP)
08 Aug 2023
Contributed by Lukas
Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee...
Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
11 Jul 2023
Contributed by Lukas
Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conv...
Why I'm sick of shitty SEO agencies (RANT)
20 Jun 2023
Contributed by Lukas
Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is...
What the eff are entities in SEO? with Nik Ranger (NEWBIE)
06 Jun 2023
Contributed by Lukas
Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what...
Core Web Vitals: A speedy summary (TOON TIP)
16 May 2023
Contributed by Lukas
I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tips, my ...
Improving website user experience with Kevin Indig (NEWBIE)
02 May 2023
Contributed by Lukas
Leaving your audience satisfied with every click So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg f...
Why does Google change things all the time? (TOON TIP)
18 Apr 2023
Contributed by Lukas
A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for ...
10 basic SEO mistakes you're probably making with Brendan Kelso (NEWBIE)
04 Apr 2023
Contributed by Lukas
Brendan Kelso and Kate Toon get back to basics It's time to get back to basics. If you're a regular listener to the podcast you'll know we dive deep e...
More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE)
14 Mar 2023
Contributed by Lukas
Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we've covered them before and we'll likely co...
Should I target zero-volume keywords? (TOON TIP)
28 Feb 2023
Contributed by Lukas
I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tip...
International SEO: best practices with Julia-Carolin Zeng (NEWBIE)
14 Feb 2023
Contributed by Lukas
Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increa...
ChatGPT: Friend or Foe? (LEARN)
31 Jan 2023
Contributed by Lukas
Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to us...
Time is money: Speedy sites with Jono Alderson (NEWBIE)
24 Jan 2023
Contributed by Lukas
How to increase your site's speed, performance, and quality There's one thing that never gets old when it comes to SEO. And that's speed. I'd argue it...
Google SEO in 2023: Q&A with John Mueller (NEWBIE)
10 Jan 2023
Contributed by Lukas
Learning how the cogs turn behind the Google machine Wouldn't it be wonderful to actually talk to Google? To ask them all the questions you've ever...
The Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE)
29 Nov 2022
Contributed by Lukas
How SEO has changed this year and what you should do about it It's been a busy year in SEO land.And Google has been experimenting as always.And if you...
How to build a successful SEO Agency with Darren Jamieson (NEWBIE)
15 Nov 2022
Contributed by Lukas
Scaling up from being an SEO freelance consultant Okay so perhaps you're an SEO freelancer.Working job to job, helping clients on a small scale.But yo...
Yoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE)
01 Nov 2022
Contributed by Lukas
How to Yoastify your shop If you're even vaguely into SEO and haven't heard of Yoast, then I'm guessing you have been living under a rock. But for ...
Using Content Clusters To Boost Your SEO with Marion Leadbetter (NEWBIE)
18 Oct 2022
Contributed by Lukas
How organising your content can keep customers coming back Have you heard about content clusters? They're all about strategic internal linking. Creati...
Mobile SEO with Cindy Krum (TECHIE)
04 Oct 2022
Contributed by Lukas
Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear th...
Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)
20 Sep 2022
Contributed by Lukas
What Google's latest update really means Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in...
Reality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerce
06 Sep 2022
Contributed by Lukas
Finding the right keywords to rise above the competition By now you've gobbled up a lot of SEO advice. But is it really all doable? In my reality...
Reality SEO: WordPress SEO tips with Rachel Amies
23 Aug 2022
Contributed by Lukas
Enriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable? In my reality SEO episodes, I talk ...
Influencer marketing: why it's all about relations with Marina Garbuio (NEWBIE)
09 Aug 2022
Contributed by Lukas
Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.Visions of hot 20-something...
SEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE)
26 Jul 2022
Contributed by Lukas
Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we're talking about longevity in SEO. These days everyone is lookin...
Reality SEO: Norelle Hentschel: Turning search queries into traffic-driving content
12 Jul 2022
Contributed by Lukas
Making informed keyword choices for my shopfront business Hearing great SEO advice is one thing but is it actually doable? I started the reality SE...
Develop better content by going beyond the avatar with Shan Morrison (NEWBIE)
28 Jun 2022
Contributed by Lukas
Get creative in your marketing strategy Are you content with your content? I'd say that most of us aren't. And yet we know that great content is th...
SEO Copywriting Basics - Clever Copy Chats (Teaser)
21 Jun 2022
Contributed by Lukas
Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I'm in a copywriting group I see the same comments. ...
Reality SEO: Anthea Digby-Smith: Taking the time to revitalise my local SEO
14 Jun 2022
Contributed by Lukas
Filling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it's great hearin...
Why isn't my site indexed? Site crawlability troubleshooting with Gaston Riera (NEWBIE)
31 May 2022
Contributed by Lukas
Stopping your site from slipping through the cracks You've built a beautiful site. Your mum loves it. You've even paid your developer for a super SEO ...
New podcast: Clever Copy Chats Podcast
30 May 2022
Contributed by Lukas
Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about. I know. I know. There are a gazilli...
SEO got you the lead: Now what? with Russell Pearson (NEWBIE)
17 May 2022
Contributed by Lukas
Turning those well-earned clicks into cash Okay so you've listened to all the episodes of the Recipe for SEO Success podcast, you've done my fabulo...
Human to human marketing with Jenn Donovan (NEWBIE)
28 Apr 2022
Contributed by Lukas
Appealing to the humanity of the masses Have you noticed that your buying choices are often not defined by price or even product features but by how y...
Keyword research: Myth-busting and back to basics with Joh Kohler (NEWBIE)
19 Apr 2022
Contributed by Lukas
Peeling the fiction away from fact to help Google find you Keywords, we've covered them before and we'll cover them again. Why? Because no matter how ...
REALITY SEO: Jude Love: How I went from SEO-curious to SEO-confident
05 Apr 2022
Contributed by Lukas
Niching, knowing your audience & personal branding In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and ...
Setting up successful chatbots with Dan Pinne (NEWBIE)
22 Mar 2022
Contributed by Lukas
Creating more profitable conversations with your customers We all know that robots are taking over the world. If you're a fan of Black Mirror it's pre...
How to go Viral with Rand Fishkin (NEWBIE)
08 Mar 2022
Contributed by Lukas
Drawing your audience in with well-crafted content Everyone wants to go viral. (I'm doing air fingers, I know you can't see them, but believe me.) Whe...
Reality SEO: Mitchell Beattie: Don't let your marketing drive you mad
22 Feb 2022
Contributed by Lukas
Taking measured steps into digital advertising Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans w...
The Art of Using LinkedIn to Future-Proof Your Business with Jo Saunders (NEWBIE)
08 Feb 2022
Contributed by Lukas
Build up your business by expanding your network Build up your business by expanding your network I'll admit when it comes to social media, my least f...
7 SEO Predictions for 2022 with Kate Toon (NEWBIE)
25 Jan 2022
Contributed by Lukas
What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking i...
RERUN: Digital Marketing Q&A with Rand Fishkin (NEWBIE)
19 Jan 2022
Contributed by Lukas
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I wa...
RERUN: Crawl efficiency: How to help Google slip through your site with David Pagotto (NEWBIE)
04 Jan 2022
Contributed by Lukas
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Craw...
RERUN: What's your number one digital marketing tip? (NEWBIE)
21 Dec 2021
Contributed by Lukas
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. 9 ex...
RERUN: How Agencies can suck less with Mathew Cocciardi (NEWBIE)
07 Dec 2021
Contributed by Lukas
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Let'...
RERUN: International SEO: A beginner's guide with Nitin Manchanda (TECHIE)
23 Nov 2021
Contributed by Lukas
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. Inte...
RERUN: Rand Fishkin: SEO for small business (NEWBIE)
09 Nov 2021
Contributed by Lukas
I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small busine...
Kate's Taking a Break - Farewell for 2021
26 Oct 2021
Contributed by Lukas
If you have any suggestions for guests or topics for next year, email [email protected], fill out the contact form on www.therecipefors...
Reality SEO: Bec Slack: Why Customer Care is Everything
12 Oct 2021
Contributed by Lukas
Encouraging loyalty over quick sales In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing...
Keeping up with Keyword Research with Kristal Audain (NEWBIE)
28 Sep 2021
Contributed by Lukas
Finding the right words to help your customers find you Ever wondered how Google takes your crazy search query and spits out pages and pages of releva...
Reality SEO: Keneena Fanning: Putting SEO back into Sustainable Fashion
14 Sep 2021
Contributed by Lukas
Drawing in customers with keyword research and colourful prints Welcome to another Reality SEO episode, where I take the time to focus on real humans ...
Harnessing the power of Google Search Console with Noah Learner (NEWBIE)
31 Aug 2021
Contributed by Lukas
Getting cosy with data to make better content Do you love tracking trends, dissecting data, or rolling in results? Then I've got a treat for you. Toda...
REALITY SEO: Crystal Wong: From Pharmaceuticals to SEO guru: How I found my dream job
17 Aug 2021
Contributed by Lukas
Putting away the prescription pills and picking up SEO stats In my Reality SEO episodes, I like to focus on real humans grappling with the Google beas...
Tackling Common Google My Business Queries with Ben Fisher (TECHIE)
20 Jul 2021
Contributed by Lukas
How to maintain and optimise your GMB profile When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget...
The Science Behind Brand Psychology with Lisa Galea (NEWBIE)
06 Jul 2021
Contributed by Lukas
Using science to align your brand with your business goals and boost your bank balance. What do you think about when you think about brand? A sexy col...
Pinterest: How to use pins to boost your brand with Simone Pavils (NEWBIE)
22 Jun 2021
Contributed by Lukas
Get found across the board Pinterest, remember that? I used to use it yonks ago to plan my kid's birthday party, or to mood board my latest decorating...