Setting up a website is not a one-off process. In many ways, it's like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn: What Google Search Console is Two metrics to focus on when you're getting started What Sodiq thinks of Search Console Insights Where to start looking when your traffic is way down More advanced ways to use Google Search Console Sodiq's tips for getting acquainted with Google Search Console Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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