If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap. That's because building quality backlinks takes a big amount of time. You've got to build the relationship, you've got to get the good content out there and even then it can take a while for those links to flow through. But today I've got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building? Sponsor love: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Tune in to learn: What a backlink is, and what it does How you can still compete with competitors that invest heavily in backlinks How small local businesses can create great content that organically gets shared online How to assess what kind of content Google is prioritising in your niche or industry How using Google Analytics can show you how people engage with your website Why click-through rate is important to focus on Useful resources: What the eff are entities in SEO? with Nik Ranger (NEWBIE) Banned Books Brochure SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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