Apple, Amazon, Nike, and Coca-Cola are just a few brands we recognize. However, have you thought of yourself as a brand? Perhaps, if you are a coach or business owner. Mike Kim suggests that your brand is simply what people say about you when you aren't in the room. He joins Kevin to discuss how you become the brand, regardless of your role. Be intentional with who you are and dare to put yourself out there. Key Points Mike Kim discusses what makes a personal brand (ideas, expertise, reputation, and personality.) He shares why leaders should think about not only themselves, but also their team as a brand. He talks about platforms as you build your brand. Meet Mike Name: Mike Kim His Story: Mike is the author of the Wall St. Journal and USA Today bestseller, You Are the Brand. He has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He has spoken at industry-leading events, including Social Media Marketing World, Tribe Conference, and Podcast Movement. Worth Mentioning: Mike's core philosophy of marketing is this: Marketing isn't about closing a sale; it's about opening a relationship. Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. Connect with Mike mikekim.com LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/MikeKim TikTok: tiktok.com/@mikekimtv Clubhouse: joinclubhouse.com/@mikekimtv Twitter: twitter.com/mikekimtv Pinterest: pinterest.com/mikekimtv Facebook: facebook.com/mikekimtv This episode is brought to you by… Libsyn. Get up to 2 months of free podcasting service with Libsyn when you sign up for a new account! Get your show on Apple and Spotify, get critical stats and all the support you need to sound your best and grow your show! Use code RLP. Book Recommendations You Are the Brand by Mike Kim The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy The Five Minute Journal: A Happier You in 5 Minutes a Day | Original Creator of The Five Minute Journal – Simple Daily Guided Format – Increase Gratitude & Happiness, Life Planner, Gratitude List Related Podcast Episodes Connecting Your Company Culture with Your Brand with Denise Lee Yohn. Is it Marketing or Leadership? with Seth Godin.

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