Lessons for Marketing (and Change) Leaders with Thomas Barta

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Recorded31 May 2017

Publisherremarkablepodcast.libsyn.com ↗

Handlerec:5697939

Show notes

When it comes to leading an organization or a team, you need to be relevant. Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the question: what makes an effective and successful marketing leader? This discussion and lessons learned can be applied regardless of your role in an organization.

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