This podcast interview focuses on product innovation in the marketing arena, and my guest is Paul Roetzer, Founder of the Marketing AI Institute. Paul Roetzer is also the founder and CEO of PR 20/20. He is the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of the Marketing Artificial Intelligence Conference (MAICON). Paul is an international keynote speaker on the topics marketing talent, technology, strategy and artificial intelligence. He’s a graduate of Ohio University’s E.W. Scripps School of Journalism, and he has consulted for hundreds of organizations, from startups to Fortune 500 companies. I’ve been following Pauls work for a while and got triggered by his efforts to educate marketing professionals on what to anticipate now that AI is entering the marketing space. This is why I invited him to my podcast. We explore how the marketing space is changing due to the capabilities of AI, where the changes are most profound today. Based on that insight we discuss a range of approaches for Marketers to prepare themselves. Here are some of his quotes: I believe the industry is just going to transform like, nothing we've ever seen before. If you think about what email and mobile and the internet itself did, I truly believe AI is going to dwarf that. It's just going to transform everything in the next decade, and that includes career paths, and what we're teaching at university. The great irony of marketing automation is that it's manual. So if you're using a marketing automation platform, CRM platform, you as the humans set all the rules of what it does. When AI really gets into the picture and is infused in everything we do, it starts doing that. It starts learning and it never forgets. If you think about the ability we have now to manipulate behavior, to play with emotions, to use fear to trigger actions.And we're doing that with very basic level technology. Now, when that technology is 10 times more powerful or 100 times more powerful, there's very real concerns that you use those tools to do evil instead of good, and it might not be intentional. It could spiral out of control. During this interview, you will learn three things: Why we have to be more pro-active in understanding the impact of AI on our jobs and the impact we can make on the business That every marketeer can benefit from AI today, and it’s our responsibility to explore those opportunities That as an industry we have to drive the conversation to steer the effect AI could or should have on jobs, education and the humanization of our brands See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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