You can tell a lot about a person from their data: from the places they go, to the length of their work-out, to their preferred breakfast cereal. And with this amount of private information stored inside an iPhone or a computer, it isn't surprising that people are unwilling to hand them over to a recycler once they're no longer in-use. But is this a valid concern, considering that we hand this information over willfully, all the time, to large corporations for whom it is a valuable currency? A study by REPIC, the UK's biggest producer compliance scheme for e-waste, showed that 65% of users of electronic items have concerns about their data being breached. Of these, more than a quarter didn't know how to delete their data, while a third didn't think they had to. Evidently, education surrounding personal data and how to manage it hasn't caught up to the large role it plays in the lives of most people. This isn't just problematic for its implications to e-waste. It also raises the question of whether we really are willing participants in the Big Data economy. Today, Ugo and Neil talk about the ethics of personal data collection with reference to The Glass Room: a pop-up interactive exhibition that we visited lat month in London. The Glass Room aims to educate people about how their data is being monitored through location services, search histories, health information from synced products like Fitbit trackers, likes, messages, and even the exact amount of time in which your attention span is held by a certain article. With google now advertising services such as '23andme', which offers full DNA profiling of users, it seems that privacy is becoming increasingly unattainable. But why should you care? Even if you are not concerned with ways in which your data (or the profit generated by it) is used by corporations such as Alphabet - the multinational conglomerate that claims Google as one of its subsidiaries - then the thought of how it might be used illegally by those who successfully breach these enormous stores of data is a terrifying enough thought on its own. There are ways to take back some control over the information you hand out. Experts at the Glass Room 'Ingenious bar' handed out Data Detox Kits, which spell out an 8-day plan to help users seek to understand and reclaim the online portrait built up of them from their data. Ugo and Neil brainstorm some of their own techniques. Duck Duck Go is a search engine which does not track users, and a new version of Firefox Mozilla called Firefox Focus, designed specifically for mobile phones, makes it incredibly easy to delete traces of what you have searched. If you do need to continue using services such as Google and Facebook, check out your privacy settings so you know what information is being shared. With the rise of the Internet of Things, the environmental and social cost of Big Data is only going to grow. If we are to have a truly democratic society founded on trust and openness, the circumstances surrounding collection and usage of personal data need to be made far more transparent.

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