75% of customers say they would switch brands for a better loyalty program according to KPMG In 2019

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Recorded20 Sep 2022

Publisheranchor.fm ↗

Handlerec:12231049

Show notes

In 2019, KPMG completed a study and found that 75% of customers say they would switch brands for a better loyalty program. Loyalty and rewards programs are digital incentives that drive repeat purchases online through rewards-based marketing and gamification. Not only do they drive sales, but these programs enhance the performance of marketing channels like email, SMS, and social media. When run properly, these incentives engage your guests and grab their attention, because now they're on the lookout for new rewards and your next communication.

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