103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2

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Recorded28 Feb 2022

Publisherfeeds.captivate.fm ↗

Handlerec:18150782

Show notes

In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable campaigns feature in order to take back control. While we dive into Marketo-specific tactics in this episode, you should still listen in even if you aren't a Marketo user for helpful ways to think through how to structure your order of operations. PS. Definitely make sure to follow Brad on LinkedIn where he posts #relatable memes and mops commentary and useful tips and tricks for MOps pros. You can find his profile here: https://www.linkedin.com/in/bradcouture/ Marketo executable campaigns article mentioned in this episode: https://www.linkedin.com/pulse/eliminate-wait-steps-from-your-marketo-instance-brad-couture/

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