107 - Supporting Your CMO With The Reports and Analytics They Need | Camela Thompson, VP of Marketing, CaliberMind

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Recorded28 Mar 2022

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Show notes

The average tenure of a CMO in B2B tech today is less than 2 years! But one way the CMO can really hold on to their job is by having analytics and reporting they can understand that will help them improve their marketing, make better decisions with their budget, and also articulate their impact on revenue to the business.One quick way for operators to be valuable and become your CMO's best friend is delivering that reporting to them. So to discuss how to do it, I have asked the amazing Camela Thompson, VP of Marketing at CaliberMind, who helped us understand why it is important, how to build an analytics framework that works and how to really educate your marketing leaders on how they can use the analytics and reports and what maybe might be missing. We dive into so many key points from quantitative data to qualitative data and how you can start at any size so this one is not to be missed!Camela shares insider secrets from 15+ years of RevOps experience including; why you should actually be paying attention to "vanity metrics" and what types of data points you should and shouldn't share with your CMO. So be sure to listen in to this ep for all of your reporting questions and follow Camela on LinkedIn here: https://www.linkedin.com/in/camela-thompson/

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