118 - How to Mature Your MOps Function with Company Growth I Rick Collins, Senior Director of Marketing Operations at ConnectWise

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Recorded13 Jun 2022

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Show notes

If you listen to this podcast, you are well aware of the importance of marketing operations and why it is important for companies to invest in building the function from an early stage of the company. Of course this isn't always the case and some functions get built out or invested at different stages but one fact remains true. As a company and the revenue team grows and matures, so does your marketing operations team and process. So on this episode we have our guest Rick Collins, Senior Director of Marketing Operations at ConnectWise on the podcast to give his tips and experience as he has started to scale and address common growth pains in his role over the last 5 and half years.In this episode we cover everything from when to hire mops, how to build out the team, what responsibilities the team members should have, common pain points with hiring and scaling as the marketing and sales functions grow, and what projects will likely arise as you see the company grow that MOps should tackle.Rick is a contributor on LinkedIn and in the MO Pros Slack community, so we suggest you go connect with him here.

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