129 - Is a Decentralized Campaign Ops Model Right for Your Org? with Amy Goldfine and Geraldine Gudiño Garcia @ Iterable

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Recorded26 Sep 2022

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If you have a small marketing operations team supporting a marketing team creating a lot of campaigns, you might be interested or even have a decentralized campaign operations model where marketers can create campaigns and send emails themselves.This can be great for giving your team more time to be strategic on other projects. But how do you do it well? What processes and documentation need to be put in place? And what happens when your marketing scales so fast, the decentralized model starts to show some signs that it is not working anymore?On this week's podcast we will dive into all of that with two incredible women marketing operators, Amy Goldfine, Head of Marketing Ops and Geraldine Gudino Garcia, Marketing Operations Manager at Iterable.Both Amy and Geraldine have had experience with adding processes and enabling the decentralized model at their organization and share their experience and tips with us all. And, (SPOILER ALERT) they also go into why they are planning a to change to a new model this year.This episode is so informative and jam packed with great advice and things to consider if you have or you are thinking of putting in a decentralized campaign ops model.To learn more from Amy Goldfine, check her out on LinkedIn or go to her website MarketingOpsAdvice.com and to learn more from Geraldine, you can also connect with her on LinkedIn.

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