172 - Why and How to "Secret Shop" Your Buyer Journey

episode

Cooking up GTM not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Cooking up GTM

Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market? 39 min · 09 Jul 2026

How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening 43 min · 11 Jun 2026

ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI? 56 min · 04 Jun 2026

Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM? 57 min · 28 May 2026

All episodes from Cooking up GTM →

Report any issue

Source

Recorded24 Jul 2023

Publisherfeeds.captivate.fm ↗

Handlerec:18150709

Show notes

Step into your buyer's shoes on this week's episode as Xander Broeffle and Crissy Saunders explore the power of "secret shopping" your company's buyer journey. In Crissy's first guest episode since her maternity leave, she dives into why you need to regularly test out your buyer journey yourself to give you and the revenue team guidance on how to optimize and improve it.In this episode, you will learn:Why to "Secret Shop": Discover the friction points in your buyer journey and understand the gravity of lost business due to poor follow-up or an overly complex journey.How to actually do it: Learn Crissy's tips for how to actually secret shop your buyer journey technically, what to look out for, and the importance of bringing in your key stakeholders who own parts of the buyer journey on this activity. How to turn your insights into action: Learn how you can use your findings to drive action and improvements to the buyer journey.Tune in and let's get shopping! 😁

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.