191 - Debating How to Operationalize Account Stages for ABM

episode

Cooking up GTM not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Cooking up GTM

Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market? 39 min · 09 Jul 2026

How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening 43 min · 11 Jun 2026

ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI? 56 min · 04 Jun 2026

Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM? 57 min · 28 May 2026

All episodes from Cooking up GTM →

Report any issue

Source

Recorded04 Dec 2023

Publisherfeeds.captivate.fm ↗

Handlerec:18150690

Show notes

This episode is an interesting one folks! Listen in and hear Xander, Crissy, and Charlie debate on the best way to operationalize account stages for ABM.Defining the stages for a person funnel is easy. We have that nailed down. But nailing down the BEST way to handle account stages is still a new area where we are evolving our thinking on how to advise on the best way to set it up for most organizations. To date its been more bespoke based on the client and their goals.During our debate, we tackle everything from what the account stages SHOULD be, how your person funnel can play a role in setting them up, why ABM tool stages are not the same as account stages, and what metrics your leadership actually wants to see and how the account stages and potential account status or tier can help support that as well.So tune in for an episode and see us battle-test our thoughts and see if it might change the way you think on account stages as well!Do you have a marketing ops question you’d like answered? Reach out to us at [email protected].

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.