206 - Using Account Tiers for an Effective ABM Strategy

episode

Cooking up GTM not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Cooking up GTM

Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market? 39 min · 09 Jul 2026

How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening 43 min · 11 Jun 2026

ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI? 56 min · 04 Jun 2026

Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM? 57 min · 28 May 2026

All episodes from Cooking up GTM →

Report any issue

Source

Recorded25 Mar 2024

Publisherfeeds.captivate.fm ↗

Handlerec:18150675

Show notes

You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in.In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sales for those accounts.We’ll dive into defining your Ideal Customer Profile, then venture into thinking about layering your accounts into three types: key accounts, valuable accounts, and programmatic accounts. And then we will cover how to maintain and use these account tiers long-term.Tune in to learn how to get the most out of your account-based Go to Market strategy with tiered accounts.Do you have a marketing ops question you’d like answered? Reach out to us at [email protected].

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.