67 - Are Industry Funnel Benchmarks Pointless?

episode

Cooking up GTM not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Cooking up GTM

Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market? 39 min · 09 Jul 2026

How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening 43 min · 11 Jun 2026

ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI? 56 min · 04 Jun 2026

Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM? 57 min · 28 May 2026

All episodes from Cooking up GTM →

Report any issue

Source

Recorded26 Apr 2021

Publisherfeeds.captivate.fm ↗

Handlerec:18150817

Show notes

Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're discussing why we think so.We get asked this question A LOT- specifically, anything around funnel reporting. So in this podcast, we'll go over why we don't find industry funnel benchmarks helpful and why you should actually be focusing on improving your marketing overall.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.