Cooking up GTM
Episodes
59 - ABM Analytics: How to start
01 Mar 2021
Contributed by Lukas
Wondering where to start when it comes to ABM Analytics? Well, you're in luck! In this week's episode, we're talkin' all about ABM analytics- specific...
58 - The Magic-al Operations Quadrant - Are you a Wanderer, Prepper, Pretender or Market Winner?
22 Feb 2021
Contributed by Lukas
In this week's episode, we've created a visual aid to help you understand how well your business' marketing/revenue strategy aligns with your ability ...
57 - How To Do Opt-In Right
16 Feb 2021
Contributed by Lukas
In this week's episode, we're going to show you how to develop your opt-in process the RIGHT way. It may seem simple from the outside but there's a lo...
56 - So You’ve Decided To Ungate - Now What?
10 Feb 2021
Contributed by Lukas
Got your whole marketing team on board with creating a frictionless experience and using fewer forms? Great! Or are you still in the process of swayi...
55 - Making the Switch from SOps to MOps and other Career Path Advice with Jessenia Francisco
03 Feb 2021
Contributed by Lukas
In this week's episode we're joined by Asana's Marketing Technology Program Lead, Jessenia Francisco! Jessenia takes us on her roller-coaster of a car...
54 - Our Top 10 Fundamentals for an Effective Marketing & Sales Strategy
27 Jan 2021
Contributed by Lukas
In this week's episode, we're taking an even closer look at the Golden Rule of Marketing; market to others how you would like to be marketed to. Criss...
53 - A Deeper Dive Into The Mops Roadmap With Justin Norris
20 Jan 2021
Contributed by Lukas
In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, ...
52 - Developing Empathy to Improve Your Marketing and Sales Strategy
13 Jan 2021
Contributed by Lukas
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing e...