Cooking up GTM

156 - How AI tools like ChatGPT will shape Rev Ops (plus 3 powerful use cases)

17 Apr 2023

Contributed by Lukas

"AI isn't going to steal your job, but someone using AI might." Welcome to the newly branded Revenue Growth Architects Podcast (formerly fwd:thinking...

155 - Scaling Your Nurture Programs in Marketo

10 Apr 2023

Contributed by Lukas

Get ready to get technical with us, because in today's episode of fwd:thinking, we dive into the art of building a successful nurture program within M...

154 - Stop Struggling With Data Enrichment

03 Apr 2023

Contributed by Lukas

In this episode, Xander is joined by CS2's Director of Solutions Architecture, Nina Valtcheva to talk about an essential need for your business, data ...

153 - How to Level Up Your Operations Using the CS2 PRODUCT Method

27 Mar 2023

Contributed by Lukas

How To Level Up Your Operations Using the CS2 PRODUCT MethodToo often, we see clients approaching their roles with a project mindset. A proj...

152 - Lead Scoring Done Right

20 Mar 2023

Contributed by Lukas

It's 2023, so why on this forward thinking episode are we still talking about lead scoring? Is using “lead scoring” still relevant?In this episode...

151 - Technical Debt to Technical Equity: Part 2

13 Mar 2023

Contributed by Lukas

If you missed last week's episode - Technical Debt to Technical Equity Part 1 - you're going to want to give that a listen first.This week we're bring...

150 - Technical Debt to Technical Equity Part 1

07 Mar 2023

Contributed by Lukas

We all talk about technical debt, but talking about it doesn't make it go away. One of our predictions at the start of 2023 was that technical debt wa...

149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation Instance

27 Feb 2023

Contributed by Lukas

Inheriting a new instance can be tricky. You need to understand the context around how things were built, align with the marketing strategy, and ident...

148 - CS2's Guide to Account Based Marketing, and How to Make it Work for You

20 Feb 2023

Contributed by Lukas

Most marketers have used Account Based Marketing (ABM) strategies before. It's not a new concept by any means. In a sea of multi-colored rubber duckie...

147 - CS2's Guide to Customer and Prospect Communication Orchestration

13 Feb 2023

Contributed by Lukas

CS2's Guide to Customer and Prospect Communication OrchestrationOn this week's episode, Xander sits down with Crissy to talk through CS2's Guide to Cu...

146 - Introducing Revenue Growth Architecture and CS2's GROW Framework

06 Feb 2023

Contributed by Lukas

We've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has ca...

145 - Tips for Effective Marketing Ops Documentation, Training, and Enablement

30 Jan 2023

Contributed by Lukas

Change - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What...

144 - Top Listener MOps and RevOps Career Questions Answered

23 Jan 2023

Contributed by Lukas

CS2's founder and CEO, Crissy Saunders, knows a thing or two about building a career in operations, starting an agency, and consulting in general! An...

143 - Pipeline Source is Wrong But It Can Be Useful

16 Jan 2023

Contributed by Lukas

"All Models Are Wrong, But Some Are Useful" - British statistician George E. P. BoxWe have quoted our good man George so many times on this podcast, a...

142 - Team CS2'S Predictions for 2023

09 Jan 2023

Contributed by Lukas

2022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a tal...

141 - CS2'S Guide to Revenue Planning with Alison Rouse

19 Dec 2022

Contributed by Lukas

CS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help wor...

140 - What Sales-Led Companies Must Avoid when Launching a Product-Led Growth Strategy

12 Dec 2022

Contributed by Lukas

Product-Led Growth is all the rage right now and has infiltrated it's way into B2B SaaS and many sales-led first companies are dipping their toes on t...

139 - Advice for Elevating Your Marketing QBRs

05 Dec 2022

Contributed by Lukas

It's that time of the year. Time to prep for end of quarter business reviews and annual reviews. Whether you're attending sales QBR's or prepping your...

138 - Making the Case for RevOp/MOps Resources and Budget to Execs

28 Nov 2022

Contributed by Lukas

Making the case for budget and resources for RevOps or MOps is..... tough. Especially when you are trying to get the buy-in from execs like your CMO o...

137 - Tips for Building a Strong Team Culture - Claire Pockell Wilson, Sr Manager of People Operations at CS2

21 Nov 2022

Contributed by Lukas

Building a strong team culture is hard. Especially while remote. And especially as your team grows.But how do you maintain the same level of connectio...

136 - CS2's Guide to Handling Common MAP Security Risks

14 Nov 2022

Contributed by Lukas

Do you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, ...

135 - So you want to switch MAPs?

07 Nov 2022

Contributed by Lukas

You or your team is discussing switching marketing automation platforms. But wait! Are you about to make the right decision? After listening...

134 - The Big Benefits of Identifying You and Your Team's "Strengths"

31 Oct 2022

Contributed by Lukas

So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s...

133 - A Deep Dive into Marketing ROI with Alison Rouse, VP of Solutions Architecture and Analytics @ CS2

24 Oct 2022

Contributed by Lukas

Measuring ROI on marketing is probably one of the trickiest things to do for operators and analysts.There are so many things to consider from your cam...

132 - Tips for Creating an Effective Lead Scoring Model - A CS2 Case Study

17 Oct 2022

Contributed by Lukas

Lead scoring is getting a lot of hate recently. You know, the same hate MQLs get. But like MQLs, is it warranted or are people just doing it wrong or ...

131 - Tips for Managing a Tight Marketing Budget with Jason Widup, VP of Marketing at Metadata.io

10 Oct 2022

Contributed by Lukas

Your budget just got cut and you are on a hiring freeze, but your marketing team's goals stayed the same. How do you deal? Where should you make the s...

130 - Revenue Ops Is A Team Sport with Mary Blanks, Chief Growth Officer @ Klearly

03 Oct 2022

Contributed by Lukas

When your company is focused on revenue growth, one of the most impactful things the whole team can do is approach working together like a unified tea...

129 - Is a Decentralized Campaign Ops Model Right for Your Org? with Amy Goldfine and Geraldine Gudiño Garcia @ Iterable

26 Sep 2022

Contributed by Lukas

If you have a small marketing operations team supporting a marketing team creating a lot of campaigns, you might be interested or even have a decentra...

128 - The Mops and Sops Power Partnership

19 Sep 2022

Contributed by Lukas

Alignment across sales operations and marketing operations is crucial to company growth and efficiency. They are the life line to supporting the reven...

127 - The State of Mops Talent in 2022 with Toby Murdock, CEO and Cofounder of Highway Education

12 Sep 2022

Contributed by Lukas

In May 2022, Demandbase and Highway Education teamed up to survey MOps pros and uncover what the MOPs industry is up against through its State of Mark...

126 - Architecting for Operational Excellence with Kimmah Shah, Senior Director, Demand Marketing and Operational Excellence at Actian

05 Sep 2022

Contributed by Lukas

You may have heard about a center of excellence or operational excellence but do you know what it is? And do you know the value or how to architect fo...

125 - Scaling Up a Small But Mighty Mops Team with Chloe Pott, Senior Marketing Ops Manager at Lokalise

29 Aug 2022

Contributed by Lukas

Unless you are at a big enterprise, the reality is that you are on a small ops team. Even with an ops team bigger than one person, it's very rare to h...

124 - A Discussion on Mental Health in B2B Marketing with Courtney Chatteron, Content Marketing Specialist at Hyperproof

22 Aug 2022

Contributed by Lukas

Our mental health plays a huge role in how we show up for work. Work is a big part of our lives, so with the wrong environment, heightened expectation...

123 - Coaching Advice for Marketers to Feel Empowered and Productive in their Job with Hana Jacover, Chief Hype Officer at Hype House Consulting

15 Aug 2022

Contributed by Lukas

Coaching is a tool that typically is only available for executive and on top of that is usually only used as a tool to help someone who is underperfor...

122 - How MOps Can Help During an Economic Slowdown

08 Aug 2022

Contributed by Lukas

Times have swiftly changed in B2B tech, and instead of companies burning cash and growing at all costs, many have now been pushed to cut costs and do ...

121 - Technical Debt is Hindering Your Marketing Team with Lindsay Rothlisberger Head of Marketing Operations and Email at Zapier

01 Aug 2022

Contributed by Lukas

Do you know what technical debt is? Though the term has been widely used across product engineering teams, technical debt describes what results when ...

116 - How Mops Can Successfully Support a Merge or Acquisition I Jessica Meyers, Director of Marketing Ops and Technology at PatientPop

25 Jul 2022

Contributed by Lukas

In some ways, helping a company go through a merger or acquisition is like a right of passage for a marketing ops professional. We know many folks or ...

[REWIND] Dealing with MOps Stress

18 Jul 2022

Contributed by Lukas

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that ha...

[REWIND] 7 Essential Steps To Elevate Your Career in Marketing Ops

11 Jul 2022

Contributed by Lukas

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that ha...

[REWIND] 5 Ways To Win Over Sales

04 Jul 2022

Contributed by Lukas

This week we have another REWIND episode where hosts Crissy and Charlie will give their thoughts and comments on a past episode including things that ...

[REWIND] 5 Ways to Win Over the CMO

27 Jun 2022

Contributed by Lukas

This week we are launching the first episode in a new series we're calling REWIND. In this episode, hosts Crissy and Charlie will give their thoughts ...

119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2

20 Jun 2022

Contributed by Lukas

So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when...

118 - How to Mature Your MOps Function with Company Growth I Rick Collins, Senior Director of Marketing Operations at ConnectWise

13 Jun 2022

Contributed by Lukas

If you listen to this podcast, you are well aware of the importance of marketing operations and why it is important for companies to invest in buildin...

117 - The Case for Mops Pros Getting Comfortable Reading and Writing Basic Code I Jordan Bergeson, Senior Director of Marketing @ Coalesce.io

06 Jun 2022

Contributed by Lukas

As the landscape has evolved for marketing ops teams with what tools we use, the problems we solve, and technical solutions we are building, it feels ...

116 - What it's Like to Search for a MOps Job in 2022 | Garrett Erny, Owner, Poppy's Tech Aid

31 May 2022

Contributed by Lukas

We are back and talking about MOPs hiring and job searching again. But this time we are chatting with Garrett Erny, Owner and Independent Marketing Op...

115 - The Do's and Don'ts of Attribution (and your top questions answered!)

23 May 2022

Contributed by Lukas

Are you still struggling to understand how to make attribution successful at your organization? Or are you just gearing up thinking about using attrib...

114 - #MOpin10 What People Are getting Wrong With Attribution

16 May 2022

Contributed by Lukas

In this week's #MOpsin10 were digging into our favorite polarizing topic, attribution. In this episode, we're specifically going to be talking about w...

113 - #MOpsin10 How to Make Documentation a Part of Your Workflow

09 May 2022

Contributed by Lukas

We know that you MOps professionals already have a TON on your plate and making time for documentation seems like just another task on your list that ...

112 - Improving Your Inbound Lead Velocity & Experience | Arthur Castillo, Sr. Manager of Field Marketing & Community, Chili Piper

02 May 2022

Contributed by Lukas

When you have a potential customer perform a handraiser event, you want to make sure that lead gets to sales as soon as possible, right? In a perfect ...

111 - What It's Like To Work At CS2

25 Apr 2022

Contributed by Lukas

In this week's episode, CEO, Crissy, and COO, Charlie take us behind the scenes at CS2 and talk about our culture, values, and teamwork tactics that m...

110 - Building an Effective Tech Stack Centered on People and Process | Mollie Bodensteiner Dir. of RevOps, Syncari

18 Apr 2022

Contributed by Lukas

When it comes to building or adding to a tech stack, the "less is more" approach is typically our go-to response for clients but, of course, what is m...

109 - How to Approach Your First 90 Days in a New MOps Job | Justin Norris, Dir. of MOps, 360Learning

11 Apr 2022

Contributed by Lukas

Last week we talked about how crazy the job market is right now, especially when it comes to marketing operations roles. So this week we sat down with...

108 - Tips for Hiring and Job Searching in the Hot MOps Job Market | Sara McNamara, Sr. Manager of MOps, Slack

04 Apr 2022

Contributed by Lukas

This week's guest needs no introduction to MOps professionals! Long-time marketing ops guru, Sara McNamara, joins us to talk about THE hot topic of th...

107 - Supporting Your CMO With The Reports and Analytics They Need | Camela Thompson, VP of Marketing, CaliberMind

28 Mar 2022

Contributed by Lukas

The average tenure of a CMO in B2B tech today is less than 2 years! But one way the CMO can really hold on to their job is by having analytics and rep...

106 - Thinking Outside the Box with Your Marketing & Sales Processes | Chelsea Katich, Director of MOps, McGraw Hill

21 Mar 2022

Contributed by Lukas

In this week's episode, we're joined by the Director of Marketing Operations at McGraw Hill and 5x Marketo champion, Chelsea Katich. McGraw Hill isn't...

105 - The State of B2B Events and Where We're Going | Julius Solaris, VP of Marketing Strategy, Hopin

14 Mar 2022

Contributed by Lukas

Event-based marketing has drastically changed in the past couple of years, but it may have been the wake-up call that B2B marketers needed. Event expe...

104 - What It Takes To Create & Host A Successful Podcast | Brandon Redlinger & Jordan Henderson, Revenue.io

07 Mar 2022

Contributed by Lukas

This week we are talking about podcasts on the podcast. So Meta, right?! If you are a marketer or individual and have thought about starting a podcast...

103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2

28 Feb 2022

Contributed by Lukas

In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working f...

102 - How To Be More Strategic in MOps At Any Level | Chiara Riga, MOps Manager, Digital Shadows

21 Feb 2022

Contributed by Lukas

This week we have a very special guest and 2021's Marketo Champion of the Year, Chiara Riga! Chiara joins us to talk about how to be more strategic in...

101 - Building Your Brand Value & How To Measure It | Brianna Valleskey, Head of Content, Inscribe

14 Feb 2022

Contributed by Lukas

This week we're joined by long-time storyteller and content marketer, Brianna Valleskey! In this episode, Brianna takes us on a journey to help us und...

100 - CS2's Top MOps Tips for 2022 (100th Episode Celebration!)

07 Feb 2022

Contributed by Lukas

Don't just survive 2022, thrive! In this week's episode, we decided to celebrate our 100th episode milestone and invite the entire CS2 team to share t...

99 - Advice on Building a Strategic and Productive Ops Team | Sean Lane, VP of Field Operations, Drift

31 Jan 2022

Contributed by Lukas

It's 2022 and we know that Operations is a critical part of your organization that works cross-functionally to support revenue, marketing, and sales t...

98 - Creating Human-Centric Experiences to Elevate Your Marketing | Amelia Roberts, CEO Solutions by Amelia

24 Jan 2022

Contributed by Lukas

In this week's episode, we're diving deep into the world of human-focused experiences; what they are, why they matter, and most importantly, how to ma...

96 - #Rethinking Marketing

17 Jan 2022

Contributed by Lukas

In this week's episode, we're expanding the fwd: thinking umbrella to include another subset of the podcast; re: thinking! In this spin-off series, Ch...

95 - #MOpsin10 Marketing Ops Has an Outcome Problem

10 Jan 2022

Contributed by Lukas

Does your operations team have a business outcome problem? We think so. In this week's #MOpsin10, we discuss why we think ops teams, specifically MOps...

94 - The Product MOps Method in Action | Jessica Kao, Sr. Director of Demand Operations, F5

03 Jan 2022

Contributed by Lukas

If you have been following our content lately, you've probably heard us talk about our product MOps method. We even talked about it a few weeks ago in...

93 - #MOpsin10 How to Create Team Coalitions for MOps

13 Dec 2021

Contributed by Lukas

When trying to deliver features or projects that deliver on your business objectives, it can be hard to do this in a SILO. One way to tackle this is w...

92 - How to Put Data Governance Into Action | Asia Corbett, Head of Revenue & Community Ops, RevGenius

06 Dec 2021

Contributed by Lukas

In this week's fwd:thinking episode we're joined once again by Asia Corbett who took us through the fundamentals of data governance a few months back....

91 - #MOpsin10 Why the Hate for MQLs is Misplaced

29 Nov 2021

Contributed by Lukas

In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" ...

90 - How to Create a Sales and Marketing Orchestration That Wins | Sydney Sloan, Chief Marketing Officer - SalesLoft

15 Nov 2021

Contributed by Lukas

In this week's episode, we're joined by a long-time colleague, client, and friend, Sydney Sloan who is the CMO at SalesLoft. Sydney is well-versed in ...

89 - #MOpsin10 Our Top 4 Tips to Improve Your Speed to Lead Process

08 Nov 2021

Contributed by Lukas

Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead - the pr...

88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2

01 Nov 2021

Contributed by Lukas

In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we cha...

87 - #MOpsin10 Questions to Ask Before Building an Analytics Framework

25 Oct 2021

Contributed by Lukas

In this week's #MOpsin10 we're diving deep into one specific area of a topic we think is very important to marketing operations; the analytics framewo...

86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing Consultant

18 Oct 2021

Contributed by Lukas

In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into w...

85 - #MOpsin10 Why MOps Should Own Speed to Lead

11 Oct 2021

Contributed by Lukas

In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most imp...

84 - How MOps Can Build The Business Case for Resources | Liz Medlicott, Director of Marketing Operations, ModelN

04 Oct 2021

Contributed by Lukas

In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operat...

83 - #MOpsin10 Building an Analytics Framework

27 Sep 2021

Contributed by Lukas

In our second installment of #MOpsin10, we're covering how to build an analytics framework. We'll take you through what exactly it is, why it is so im...

82 - #MOpsin10 Adopting a Product Team Approach in MOps

20 Sep 2021

Contributed by Lukas

We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into...

81 - Tips & Tricks for MOPs to Support the SDR Team | Melissa Meinert, Director of Demand Gen, SalesLoft

13 Sep 2021

Contributed by Lukas

In this week's episode, we're joined by Melissa Meinert, the Director of Demand Generation at SalesLoft! She's helping us unpack the complexities of s...

80 - 3 Things MOps Leaders Should Do To Stand Out

06 Sep 2021

Contributed by Lukas

This week we're back to dive into the MOps content you all know and love. In this episode, we're going to give you our top three tips to help you stan...

79 - Why Has Marketing Ops Become So Hard?

23 Aug 2021

Contributed by Lukas

Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it?In th...

78 - Leadership & Hiring Advice From A Marketing VP | Kirti Dewan, VP of Marketing, Bugsnag

16 Aug 2021

Contributed by Lukas

In this week's episode, we're joined by Kirti Dewan, VP of Marketing at Bugsnag (a SmartBear Company), who has had a career as a marketing leader at d...

77 - How to Create and Host Successful Field Marketing Events | Sruthi Kumar, TripActions

09 Aug 2021

Contributed by Lukas

Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Gen...

76 - How AI Can Transform Your Marketing | Francis Brero, Co-founder & CPO, MadKudu

28 Jun 2021

Contributed by Lukas

In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predic...

75 - Solving the MOps Talent Crisis | Toby Murdock, CEO & Co-Founder of Highway Education

21 Jun 2021

Contributed by Lukas

In this week's episode, we're joined by Toby Murdock, co-founder and CEO of Highway Education. If you are looking for MOps talent and haven't heard of...

74 - 5 Tips For Implementing Your Sales Engagement Platform

14 Jun 2021

Contributed by Lukas

This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outrea...

73 - Lessons on Leadership and SDRs Reporting to Marketing | Be'Anka Ashaolu VP of Marketing, Propel

07 Jun 2021

Contributed by Lukas

What happens when you are propelled into a leadership position and then handed over managing the SDR team right when a pandemic starts? In this week's...

72 - How To Make Conversational Marketing a Leading Role in Your ABM Strategy | Sarah McConnell (Head of Demand Gen, Qualified)

31 May 2021

Contributed by Lukas

In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from comp...

71 - The Fundamentals of Data Governance | Asia Corbett (Director of Revenue Operations, Postal.io)

24 May 2021

Contributed by Lukas

In this week's episode, we're talking about a topic that every MOps person should care about... data governance! And we're joined by someone who knows...

70 - Create A Nurture Strategy That Converts | Brooke Bartos (Dir, Marketing Ops/Analytics, Invoice Cloud)

17 May 2021

Contributed by Lukas

In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations & Analytics at Invoice Cloud! Wit...

69 - Why It Pays Off To Be A T-Shaped Marketer With Bartek Woroniecki

10 May 2021

Contributed by Lukas

The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From ...

68 - Is Operations The Key To Not Being Left Behind?

03 May 2021

Contributed by Lukas

2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the m...

67 - Are Industry Funnel Benchmarks Pointless?

26 Apr 2021

Contributed by Lukas

Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit p...

66 - Your Guide to Sending Database Email Blasts - The RIGHT Way

19 Apr 2021

Contributed by Lukas

In this week's episode, we're joined by one of our MOps consultants, Christie Montague-Fusco, to go over the do's and don'ts of sending mass emails to...

65 - Rethinking Data & Reporting With Alex Krawchick, Founder & CEO At Klearly

12 Apr 2021

Contributed by Lukas

In this week's episode we're hitting the ground running and taking a deep dive into data & reporting. We're joined by Klearly's Founder & CEO,...

64 - 3 Easy Ways To Get Your Marketing Team To Perform Better (That Have Nothing To Do With Marketing)

05 Apr 2021

Contributed by Lukas

In this week's episode we're taking a step back to focus on one of the most important parts of marketing ops... the people! We're taking a break from ...

63 - How To Do Attribution The RIGHT Way

29 Mar 2021

Contributed by Lukas

Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way?This week we h...

62 - Stop Your Customer Experience From Descending Into Chaos

22 Mar 2021

Contributed by Lukas

Does your team have a clear insight into the customer journey, especially when it comes to email? Is your customer (potential and current) experience...

61 - 4 Things Marketing Ops People NEED To Tell The Revenue Team

15 Mar 2021

Contributed by Lukas

In this week's episode we're helping you, the MOps extraordinaires, communicate with your teams better! We're going through the top four things you sh...

60 - Beware Of The Frankenstack

08 Mar 2021

Contributed by Lukas

Has your tech stack grown out of your control? Or did you inherit one that was already a mess? Then this week's episode is for you! We're heading to t...