AI’s growing presence isn’t the result of perfection or widespread readiness—it’s the outcome of rapid integration into nearly every aspect of modern life. This shift raises a difficult question for creatives: when a tool can generate endless concepts on demand, does it provide meaningful leverage, or does it risk diluting what gives creative work its value? There’s a tension between efficiency and originality, where “time-saving” can quietly become “taste-erasing” as starting points, metaphors, and perspectives are increasingly sourced from systems built on patterns and averages. Like this? Join us on Substack and subscribe to get the podcast and all my other work delivered straight to your inbox. Follow me on Instagram (@jamesvictore) for all my big ideas and inspiration!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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