Kevin Werbach is joined by Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce, to discuss the pioneering efforts of her team in building a culture of ethical technology use. Paula shares insights on aligning risk assessments and technical mitigations with business goals to bring stakeholders on board. She explains how AI governance functions in a large business with enterprise customers, who have distinctive needs and approaches. Finally, she highlights the shift from "human in the loop" to "human at the helm" as AI technology advances, stressing that today's investments in trustworthy AI are essential for managing tomorrow’s more advanced systems. Paula Goldman leads Salesforce in creating a framework to build and deploy ethical technology that optimizes social benefit. Prior to Salesforce, she served Global Lead of the Tech and Society Solutions Lab at Omidyar Network, and has extensive entrepreneurial experience managing frontier market businesses. Creating safeguards for the ethical use of technology Trusted AI Needs a Human at the Helm Responsible Use of Technology: The Salesforce Case Study Want to learn more? Engage live with Professor Werbach and other Wharton faculty experts in Wharton's new Strategies for Accountable AI online executive education program. It's perfect for managers, entrepreneurs, and advisors looking to harness AI’s power while addressing its risks.

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