This week, Kevin Werbach is joined by Wendy Gonzalez of Sama, to discuss the intersection of human judgment and artificial intelligence. Sama provides data annotation, testing, model fine-tuning, and related services for computer vision and generative AI. Kevin and Wendy review Sama's history and evolution, and then consider the challenges of maintaining reliability in AI models through validation and human-centric feedback. Wendy addresses concerns about the ethics of employing workers from the developing world for these tass. She then shares insights on Sama's commitment to transparency in wages, ethical sourcing, and providing opportunities for those facing the greatest employment barriers. Wendy Gonzalez is the CEO Sama. Since taking over 2020, she has led a variety of successes at the company, including launching Machine Learning Assisted Annotation which has improved annotation efficiency by over 300%. Wendy has over two decades of managerial and technology leadership experience for companies including EY, Capgemini Consulting and Cycle30 (acquired by Arrow Electronics), and is an active Board Member of the Leila Janah Foundation. https://www.sama.com/ Forbes Business Council - Wendy Gonzalez

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