In 2017, Rapha was the gold standard of cycling cool — premium kit, boutique clubhouses, and a cult-like following. Today? Stores are closing, prices are slashed, and the brand is losing millions. In this episode, we break down the meteoric rise and stunning fall of Rapha, from its poetic beginnings to its sale to the Walmart heirs. What went wrong? Was it discount culture, over-expansion, or simply forgetting what made the brand special in the first place? This is more than a story about cycling apparel — it’s a cautionary tale for any brand chasing scale. Whether you’re a Rapha loyalist, a skeptic, or just into brand strategy, this one’s a ride worth taking.To join our 7 day email full of science-backed knowledge on Strength Training — tailored for cyclists in their 30s, 40s, 50s and beyond go to www.roadmancycling.com/getstrongThe podcast wouldn't be possible without our amazing sponsors:Surfshark - Online security starts with a VPN and I trust Surfshark. Go to⁠⁠ https://surfshark.com/roadman⁠⁠ and use code roadman at checkout to get 4 extra months of Surfshark VPN.NOMIO is clinically proven to:Lower lactate levels, Reduce oxidative stress, Improve training adaptations And deliver a noticeable boost from the very first dose. Go to ⁠⁠www.drinknomio.com⁠⁠ and check out this game changing supplement. 4iiiiReady to elevate your cycling game? Trust the 4iiii PRECISION 3+ Powermeter—precision, performance, and peace of mind, all in one.Learn more by visiting http://www.4iiii.comBIKMO Whether it’s theft, damage, crashes, racing or travel, Bikmo’s got your back. Their in-house claims team makes the process fast and painless, and here’s the kicker — with 50% off multi-bike cover, you can protect all your bikes, and even your family’s or mates’ bikes, under one simple policy.Make sure you’re covered - check the details in your policy docs. T&Cs apply.Head over to https://bikmo.com/uk/ and use the code ROADMAN to get covered & save money.REAPCustom Carbon Composition Bikes made in the UK. REAP's gravel bike is set to redefine gravel riding with 50mm+ tyre clearance https://reapbikes.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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