As CEO of i-g creative and the Executive Producer & Host of THIS IS IT TV, Cheldin Barlatt Rumer has spent close to two decades creating, managing and executing strategic grassroots marketing campaigns for clients within an array of various lifestyle industries. Rumer continues her commitment to communication and marketing education by telling and sharing entrepreneurial stories through her daily digital program THIS IS IT WITH CHELDIN. Through this online program small business owners have the opportunity to find their marketing voice while promoting their products and services. In addition to producing her own digital morning talk show, Rumer has recently launched the THIS IS IT NETWORK, where she produces additional fun and engaging online programs highlighting captivating hosts and their businesses. This national, interactive, digital TV network connects remarkable women to inspiring stories. Each episode aims to engage, entertain and educated her growing THIS IS IT TV community. As a marketing expert, Rumer has developed a result-driven yet cost-effective online marketing course and instructional program called SCREAM YOUR DREAM. This digital, hands-on, educational tool supports the needs of small business owners, entrepreneurs and independent sales professionals who are looking to take their personal brand and marketing efforts to the next level while achieving their realistic and measurable on-going business goals. As a working mom of two wonderful children, Rumer works to inspire female entrepreneurs to no longer whisper their wishes but to in fact – scream their dreams. Rumer's upcoming book, SCREAM YOUR DREAM is expected out in Spring 2020. This book will allow Rumer's audience to bring her message home and turn their dreams into reality. Rumer is also an Adjunct Professor at Temple University in Philadelphia where she instructs undergraduate students in the art of Personal Branding as well as Interactive Media and Advertising. Phase 1 Cheldin attended LaSalle University and thought she would land herself a role on MTV! When that didn't happen, at 22 she launched a hand sized magazine, which failed. But that didn't stop her. She learned from failure and moved on by connecting with and observing others in leadership roles. Building relationships is what ultimately landed her a job with the Borgata Hotel, Casino and Spa, and then with a chain of Irish Pubs. Phase 2 Started i-g creative as a way to help small business owners, primarily women, find their marketing voice. When working with clients she noticed that they were not able to speak, to share their story, their products and services. They couldn't convey with confidence and repetitively what they do. This is how she came up with Scream Your Dream and This Is It TV. She wanted to ensure people no longer whisper but scream their dream. She refers to Oprah's philosophy of "Nothing is more important than being seen and heard." 2020 is the year of bragging boldly, don't just scream your dream, be intentional with what you are screaming. Your personal brand depends on it. Your personal brand is what people are saying and thinking about you when you aren't in the room. You must be able to tell your story so that people: Know who you are – be OK with saying what you do and what you are good at. Know what you want. Know why you deserve it. And boldly speak what you know. Book Recommendation Tribes by Seth Godin Favorite Quote "Broken crayons still color." – unknown (think aspiration + action = abundance) Keep coloring and scream your dream! Learn more about Cheldin and Connect with her: Website Instagram:@thisisittv Instagram: @cheldinbarlattrumer To learn more about your host, Robyn Graham, click HERE. To learn about The Brand Insider by Robyn Graham, click HERE. To connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related