The Romesh Ranganathan Show
Adam Buxton on Why Podcasting Has Got WORSE & Comedy Jingles
10 May 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What does Adam Buxton think about the evolution of podcasting?
Now you guys have to promise to stay wide on me. Please don't, like... Because anything closer than that is personally offensive. And should be banned.
I feel like that's a mid. Happy with a mid?
Yeah, just don't go closer than that. None of this.
Even like profile? No. Sexy sort of side profile?
Chapter 2: How does aging affect creativity and public perception?
There's no sexy side profile. No, no, no. Look, I grew up filming myself, making my own TV show in order that I would come across the way I wanted to.
Yeah.
And every time I go on TV... It's bad. That's why I mean, it's part.
Chapter 3: What are the challenges of competing with other podcasters?
It's not entirely the reason I don't go on TV. It's mainly because I'm not invited.
But part of the reason is because I'm not in control and I don't like the way they randomly zoom in. Yeah. And they go, we're thinking about booking you for this. And you go, well, I need to be in control of. Yeah. Show me what kind of shots you're imagining.
Chapter 4: What insights does Adam share about his new comedy album?
Yeah. No, no, no. Yeah. Are you editing? You're editing, right?
Chapter 5: How does Adam incorporate jingles into his creative work?
Yeah. I'm not editing, but it is edited. Yeah.
And swearing. Swearing's fine. What? What? Did you say no?
I said fine. Oh, sorry, but you shook your head. Oh, I was just like... You went fine. Oh, fine. That's confusing, yeah. I'm cool.
Not a problem. That was a not a problem show.
Yeah, exactly. Thanks, Adam.
Hello, this is Adam Buxton of the Adam Buxton podcast and other things.
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Chapter 6: What are the implications of viral moments in media?
I'm going to be on the Romesh Ranganathan podcast and I'm very excited about it. Oh, there's going to be bants and quite a lot of boring speechifying from me.
Chapter 7: How does Adam view the future of comedy on TV?
Oh, shut up, Romesh.
We've got an intro for you. Do you want to hear it? Yeah, do it. And then feel free to back anything you're not happy with. Okay. My guest today is a comedian who was creating and producing his own comedy content long before the dawn of YouTube and TikTok. True. He's a writer with two memoirs under his belt. The latest, I Love You, Bye, was a Sunday Times bestseller. Technically true.
Technically true. What do you mean technically true? I mean, come on. Have you actually looked at the numbers for those things? Yeah, I have. So when I bought a book out and they said to me, great news. I said, great. So it sold really well. And then they told me the number. I then became concerned for publishing as a thing. Yeah. He's a radio host. Have been. Yeah.
So that's still in your skill set, isn't it? Even if you're not doing it currently.
Well, I did a show on Virgin Radio the other day around my book. Yeah. Like a bit of publicity. We were filling in for someone and... In some ways it felt like, oh yeah, I can still do this. And in other ways it felt scary and weird and not as nice as podcasting.
Well, the live nature of it I find quite off-putting. Yeah, very much. He's the OG of British podcasting. The original gangster. Yeah. He has hosted his award-winning eponymous podcast for over a decade. A jingle master. He's now launched a music career releasing his debut album, Buckle Up. Buckle Up. But I tell you who isn't buckled up. My guest, Adam Buxton. How are you? I'm very well.
It's so nice to see you. It's really nice to see you.
I haven't seen you for five years. That's not true. It's true. The last time I think that we were together in physical space was February. When I came to your house? No, it was a friend's house where I was recording the podcast. Nice house.
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Chapter 8: What does Adam say about the importance of authenticity in podcasting?
Very nice. And we were talking about the fact that the pandemic was beginning to take hold in Italy. Yeah. And we were... Nervous. Well, we were sort of nervous, but you were joking about the fact like... Not about the situation in Italy. Both of us were very sad about that.
But you were joking about the fact like, it better not come to this country because we're not going to deal well with being told what to do. And if we can't go out and all that shit, that's not going to happen.
No, we did buckle, didn't we? We buckled down. Yeah. Yeah, it was bad, wasn't it? Actually, it's quite interesting to look at stuff that was being recorded around that time to see how blasé people were about it. I was listening to a podcast. I didn't listen to it. I got sent a clip of me talking about what's going to happen to stand up comedy as a result of the lockdown.
And I was very chilled out about the whole thing. What did you say? Well, I said, I don't think they're going to stop us doing gigs. And people had started doing gigs on Zoom. And I think I said something like, the day I do a gig on Zoom is the day I stop this forever. And I think maybe two weeks later, I did three corporates on Zoom. I've got a present for you.
I've actually got a present for both of us. Which one would you prefer? Or would you like both of them?
It's the Docker cap. I mean, you've got to have the... What colour is that? This is blue.
Is that... Yeah, but how would you describe that other colour? This I would describe as light maroon. Yeah. Is that right?
Can I give you a word, maybe?
I'd love you to.
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