The Ross Simmonds Show

RSS 45:Distribution, Discipline & the Long Game with Matt Paulson

20 Mar 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross sits down with Matt Paulson, founder of MarketBeat, to unpack how he turned a side hustle into a $60M ...

RSS 44: SEO Is Not What You Think Anymore (And Mike King Explains Why)

13 Mar 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross sits down with Mike King, founder of iPullRank, to unpack the seismic shift from traditional SEO to AI...

5 Underrated Career Moves That Separate Top Performers from the Pack

06 Mar 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down five underrated career strategies that quietly separate high performers from everyone else...

RSS 42: The SaaS-pocalypse Is Real — But Not How You Think

27 Feb 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down the so-called “SaaSpocalypse” after $1 trillion in SaaS market cap vanished in a singl...

RSS 41: Reddit Is the New Front Page of B2B: Listen, Learn, Then Leap

20 Feb 2026

Contributed by Lukas

Key Takeaways and Insights: The New B2B Buyer Journey -Buyers seek personalized answers in Slack groups, Discord, WhatsApp, Reddit, and LLMs. -LLMs...

RSS 40: The Enterprise AI Stack Blueprint: How to Build It Right (Without Wasting Millions)

14 Feb 2026

Contributed by Lukas

Every enterprise is building an AI stack, but most are doing it wrong. In this episode, Ross breaks down a tactical, use-case-driven framework for bui...

RSS 39: From Founder to CEO: Stop Doing More and Start Leading

06 Feb 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross talks about the skills that create early traction don’t scale; growth requires letting go, delegatin...

RSS 38: The Stockdale Paradox: How Founders Survive Without Toxic Optimism

30 Jan 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross explains why blind optimism can be one of the most dangerous traits for a founder. He introduces the S...

RSS 37: Unlocking the Power of Partnership Marketing with Clinton Senkow

24 Jan 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross sits down with long-time friend Clinton Senkow, a leading expert in partnership marketing. They explor...

RSS 36: How to 10X Your Output with Claude or ChatGPT

16 Jan 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into the ways AI is reshaping how entrepreneurs, marketers, and content creators work and h...

RSS 35: The Power of Saying No: Focus to Scale

09 Jan 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into the underrated strength behind the word “no.” He unpacks why saying yes too often ...

RSS 34: Winning with Intention in the Age of AI with Will Reynolds

03 Jan 2026

Contributed by Lukas

In this episode of The Ross Simmonds Show,  Ross sits down with Wil Reynolds—founder of Seer Interactive and an icon in the world of search—to ex...

RSS 33: Leaders Say They Want Ownership, But Micromanage Everything

26 Dec 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives into one of the most common yet damaging habits of leaders: micromanagement. While founders and ...

RSS 32: Your Company Culture Is a Reflection of Your Worst Habits

20 Dec 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values de...

RSS 31: You Don’t Deserve a High‑Performing Team If You’re Not a High‑Performing Leader

12 Dec 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performa...

Generative Engine Optimization (GEO): Why I'm All In

05 Dec 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generati...

RSS 29: How to Use AI With Intention, Not Just Curiosity

28 Nov 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than c...

RSS 28: The Personal Brand Playbook: Leverage Your Expertise

21 Nov 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-...

RSS 27: Reddit Is Eating the Bottom of the Funnel

14 Nov 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review si...

RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution

07 Nov 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal ...

RSS 25: AI's Impact on Marketing, SEO, and B2B Growth

01 Nov 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing,...

RSS 24: Press Publish, Even When You’re Not Ready

24 Oct 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one ...

RSS 23: 10 Real Ways to Get Ahead of Most People

17 Oct 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross shares ten powerful, no-fluff strategies to separate yourself from the crowd. If you’re tired of bei...

RSS 22: How to Harness AI Without Losing Your Creative Voice

11 Oct 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addres...

RSS 21: Lead with Purpose: Unlocking Leadership Potential with Dusty Holcomb

04 Oct 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show,  Ross sits down with Dusty Holcomb, seasoned executive and founder of Arcqus Group, to talk about what it ...

RSS 20: Why “Pressing Publish” Isn’t Enough

30 Sep 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. ...

RSS 19: Reddit Marketing: How to Drive Traffic & Win LLM Search (2025–2026)

19 Sep 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 20...

RSS 18: How AI Is Changing Buyer Behavior (And How to Respond)

13 Sep 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate...

RSS 17: Redefining Modern Leadership and HR with Craig Samson

06 Sep 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross talks with Craig Samson, founder of Gran Sasso HR Solutions, about modern leadership, people strategy,...

RSS 16: The Death of Work-Life Balance: My Journey

29 Aug 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into the real cost of high performance and ambition. From managing two companies and global...

RSS 15: Scaling Influence: From Creator to Industry Leader

23 Aug 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross explores the journey from content creator to respected industry leader. He breaks down what it really ...

RSS 14: Building Brands, Building Balance: Brayden Young on Disrupting B2B with Real Conversations

15 Aug 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to...

RSS 13: ChatGPT 5 Just Changed the Game -- NOT A NORMAL EPISODE

08 Aug 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives into the powerful implications of OpenAI's newly released ChatGPT-5. Far beyond a minor update, ...

RSS 12: The Myth of Passive Income

01 Aug 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into the truth about passive income and reveals the five proven strategies that actually wo...

RSS 11: Be the First to Reach Out: How It Changed EVERYTHING For Me

26 Jul 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross shares one deceptively simple yet life-changing principle: be the first to reach out. Whether you’re...

RSS 10: How to Get Your Content Seen by the Right People

20 Jul 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down the keys to building an influential brand through content creation, distribution, and expe...

RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

12 Jul 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross tackles a crucial and timely topic: how marketers can not only survive but thrive during economic down...

RSS 8: How To Get More Leverage & Do More With Less

05 Jul 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross breaks down the powerful concept of leverage, the secret behind how high-performers achieve 10x result...

RSS 7: Fix These B2B Bottlenecks to Unlock Hypergrowth

28 Jun 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their siz...

RSS 6: The Loneliness of Leadership: Founders, You're Not Alone

21 Jun 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross ​dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up ...

RSS 5: Generative Engine Optimization & the Power of Memory

14 Jun 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As ...

RSS 4: Distribution Strategy 101

07 Jun 2025

Contributed by Lukas

In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most c...

RSS 3: The AI Hype Cycle in Marketing

06 Jun 2025

Contributed by Lukas

In this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what’s real, what’s useful, a...

RSS 2: Google AI Mode

24 May 2025

Contributed by Lukas

In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Goog...

RSS 1: Behind the Scenes with Ross: A Big New Chapter

10 May 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic part...

SEO, Reddit & the Future of Marketing

03 May 2025

Contributed by Lukas

In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation r...

Brands Can Influence LLMs

26 Apr 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross dives into the evolving landscape of digital marketing in the era of artificial intelligence and large...

Conscious Leadership

17 Apr 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross offers a transparent reflection on a book that has significantly impacted his leadership and personal ...

Reflections from Spryng 2025

11 Apr 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on mar...

What I'm Hoping to Learn at Spryng 2025

04 Apr 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead o...

Tapping Into the Power of Deep Research in ChatGPT

29 Mar 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—Cha...

Unlocking the Power of Reddit for Brands

22 Mar 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With ...

Questions From The B2B Community

28 Feb 2025

Contributed by Lukas

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you'r...

Mastering Customer Success Stories with Anthropic

21 Feb 2025

Contributed by Lukas

In this episode of Create Like The Greats, we break down how Anthropic, a leading AI company behind Claude, is revolutionizing the use of customer suc...

Google Ads Mistakes To Avoid

14 Feb 2025

Contributed by Lukas

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads stra...

100 Content Marketing Tips You Can Steal Today

10 Feb 2025

Contributed by Lukas

In this episode of Create Like the Greats, instead of breaking down top SaaS and business strategies, Ross is going tactical—real tactical. You're g...

The Art and Strategy of Effective Content Repurposing

30 Jan 2025

Contributed by Lukas

In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Fur...

The Power of Publishing Research: SEO, AI, and Marketing Insights

24 Jan 2025

Contributed by Lukas

In this episode of Create Like The Greats, we dive into why publishing research can be a game-changer, especially for those in AI, marketing, and SEO....

Things That Aren't Doing The Thing

17 Jan 2025

Contributed by Lukas

In today’s episode, we delve into the transformative concept of "doing the thing." This conversation emphasizes how taking deliberate action—not e...

Reflecting on 2024: Did My Predictions Come True?

10 Jan 2025

Contributed by Lukas

In this special recap episode, I look back at the ten big predictions I made for 2024—and rate how each one actually turned out. From continued tech...

How To Set Marketing Goals For Reddit

04 Jan 2025

Contributed by Lukas

In this episode of Create Like the Greats, Ross talks about why having a strong online presence is so important for brands that want to grow and conne...

Unlocking the Power of Content Distribution

27 Dec 2024

Contributed by Lukas

In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss...

The Right Thing to Focus On

21 Dec 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores ...

Circle of Control vs. Circle of Concern

13 Dec 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” I...

How To Know What Is A Distraction vs. An Opportunity

05 Dec 2024

Contributed by Lukas

In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, ...

Tommy Walker on The State of Discontent

29 Nov 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which rev...

The Content Relay: How to Get More From Your Content

22 Nov 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He d...

What Reddit Metrics Should You Track? A Reddit Masterclass

15 Nov 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that ...

What Is A Content Marketing Remix A Deep Dive

08 Nov 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content ...

Unlocking Reddit for Digital Marketing Success

31 Oct 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community eng...

SaaS + Media: Semrush Acquiring More SEO Blogs

25 Oct 2024

Contributed by Lukas

In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it ...

Content Marketing Strategy for Boring Industries

11 Oct 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into le...

The Intelligence Age [Thoughts]

03 Oct 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is po...

Why Content Distribution Is Important in 2025

26 Sep 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fanta...

The One Book I've Given To Over 30 People Since Reading It

19 Sep 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how ...

28 Content Ideas For LinkedIn That You Can Steal

12 Sep 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement.  F...

Fantasy Football Meets Business Strategy

05 Sep 2024

Contributed by Lukas

In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws...

Exploring Prompt Engineering in Marketing Strategy with Ethan Crump

29 Aug 2024

Contributed by Lukas

In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the c...

The Key to Better Content

22 Aug 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. The...

Content Repurposing 101: The Masterclass

15 Aug 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of...

How The Content Game Has Changed + My Video Bet

08 Aug 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from...

The Impact of AI on Marketers: Insights from Ross Simmonds and Joe Glover

01 Aug 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of ...

OpenAI Partnerships: What They Mean For Marketers

25 Jul 2024

Contributed by Lukas

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of co...

How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

19 Jul 2024

Contributed by Lukas

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He di...

Insights from Chris Meabe: How Dialpad Generates Massive Organic Traffic Using Programmatic SEO

11 Jul 2024

Contributed by Lukas

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic eve...

Reddit Is Dominating SEO Right Now

04 Jul 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerge...

How To Create Content Based on Google Leak

27 Jun 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transfor...

ChatGPT For Keyword Research & Marketing Research: Why You Shouldn't Trust It (Experiment)

20 Jun 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publicat...

Mastering Digital Marketing: AI, SEO, and Content Diversification

13 Jun 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how busi...

Jason Barnard on Marketing at Kalicube, SEO and Brand SERPs

06 Jun 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimiza...

Gregory Kennedy on Unlocking B2B Marketing with AI: Navigating New Paradigms

30 May 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B ...

Junae Brown On Marketing At Browned 2 Perfection: Navigating Creativity, Digital Trends, and Personal Growth

23 May 2024

Contributed by Lukas

In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiri...

Erica Schneider on Mastering the Art of Writing and Editing in the Digital Age

16 May 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who sh...

Mastering Generative Engine Optimization

09 May 2024

Contributed by Lukas

Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the trans...

Alessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in Marketing

02 May 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in mar...

Leveraging AI for Distribution

25 Apr 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. T...

Book Launch - Create Once, Distribute Forever

18 Apr 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forev...

Why I Wrote Create Once Distribute Forever - My New Book

11 Apr 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehen...

Vince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEO

09 Apr 2024

Contributed by Lukas

In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving...

Marketing Series Part 1: Navigating AI in Marketing

28 Mar 2024

Contributed by Lukas

In this episode of Create Like the Greats,  Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, R...